Bluey from KLM’s ‘Bluey the Movie’. Image courtesy of KLM.
The Dutch airline KLM will be showing some new animated films for young children on its long-haul flights from this summer. The films feature the KLM mascot: a little blue plane called Bluey. The first of these films will be available on board all of the airline’s intercontinental flights from June onwards or you can watch it now on the KLM YouTube channel.
Bluey the Movie
The first film in the series is called Bluey the Movie. When I watched the film it reminded me of Pixar’s Cars. My kids (16 and 12 years old) said that it reminded them of another Pixar film: Planes. The film begins with Bluey and his Dad flying along together but the little plane soon goes off to find his friend Windy. The young pair then have an adventure at a Dutch flower parade. It’s a nice story, the characters are engaging and I think that small children will enjoy watching it. The film is just four minutes long – you can watch it here if you’d like to:
KLM says that around a million children between the ages of two and 12 years old fly with them every year – that’s around 10 children per flight. Last November the airline launched the Bluey character in order to entertain their young passengers and to make their flights more enjoyable for families.
Bluey products
There’s now a Bluey play set available for children on KLM’s intercontinental flights. The set contains a memory game and and items such as pencils, a key cord, a card game, stickers, a luggage label and a Bluey eye mask. On European flights children are given a Bluey passport holder and an activity book. You can also order a Bluey meal box for kids on some flights. If your children are very keen on Bluey you can even buy products featuring the character: there’s a Bluey backpack on wheels and a Bluey lunch box set on offer at the online KLM shop.
KLM
KLM Royal Dutch Airlines was founded in 1919 – which makes KLM the oldest airline in the world. In the UK the airline offers flights from 16 regional airports to Schiphol, Amsterdam, which is KLM’s main hub. My son and I flew to Schiphol on a KLM flight from Manston in Kent a couple of years ago. The flight was great (check out my flight review here) but sadly that route isn’t operating at the moment. From Amsterdam the airline and its partners offer connecting flights to destinations across the world.
My son on a canal boat tour in Amsterdam. Copyright Gretta Schifano
Verdict
I think that KLM’s launch of Bluey is good news – I welcome anything that airlines can do to make flying more enjoyable for families with young children.
What do you think?
What do you think of the new Bluey film for children? If you fly with children what do you think that airlines should offer in order to make flights more enjoyable for your family?
Disclosure: This post is sponsored by KLM.
Bluey is so cute! I flew last year, I was 20 months old and I loved it x
Ickle Pickle recently posted…Travel with Kids #4
That is a nice initiative. We used to fly KLM a lot at one point, but can never seem to find cheap tickets with them any more. Shame, as love Schipol airport.
VaiChin @RamblingThroughParenthood recently posted…Sunday 26/04/2015
As we always travel with dogs we tend to drive everywhere
Agata @BarkTime recently posted…Mauritian Potato Salad and your chance to #win a trip to Mauritius
Yes, we love this too! A great way to get kids feeling more confident about flying!
Globalmouse recently posted…Sea Life Centre, Scheveningen, The Netherlands
What a sweet idea, nice to see a company looking after it’s youngest customers!
Sonya. Cisco recently posted…Pleasing all your kids on a family day out
Bluey is just adorable – cannot wait for the next installment
Kara recently posted…Project 365 2015 – Week 16
I would have loved something like this when i first took Joshua on a plane .. the movies is so cute
Jaime Oliver recently posted…Silent Sunday 19/4/15
This is a clever idea to put little ones at ease when flying x
Love the film and like the idea of the Bluey play set! Great marketing 🙂
Stephs Two Girls recently posted…Together We Can Beat Cancer #RaceForLife
My kids love flying but this is a great way to entertain others.
Emma recently posted…The tooth fairy and us our review of The Magic Door Store
I never flew with mine when they were young, but I thought the parents that did were quite brave. It must be a worry that they will be unhappy during the flight, anything that distracts them is bound to be an advantage.
Lucy Dorrington recently posted…Win a Doodles Tablet Case!
Sounds like a brilliant idea – good for KLM I can’t believe someone hasn’t thought about it before! x
Louise Edwards recently posted…Glamping cowboy style! @pinewoodpark #scarborough
Bluey seems so cute and a lovely way to get kids learning a little more about flying. x
Sarah Bailey recently posted…Weekend away outfit
Bluey is so CUTE! Leo cannot wait to fly again!
Laura recently posted…Still Finding Me
I love this idea. I have yet to take my children on a flight but I cant wait as they will love it
angela hamilton recently posted…Monsters Love Underpants.
Amsterdam is somewhere I would love to visit one day. I really like the idea of Bluey to help youngsters prepare for flying.
Kate Thompson recently posted…I’m hoping for an ASD, ADHD, Down’s and Spina Bifida Baby……
I think its a great idea for the kids x
mama syder recently posted…The Judgemental Parent
I’ve just read another post on this, it’s a really good idea xx
Anything that makes travelling easier and more fun for children has got to be welcome.
Erica Price recently posted…Needing A Bit Of A Break
A very clever marketing idea, and I’m sure kids will really like it.
Sarah Ebner recently posted…Must-dos in Paris with – or without – kids
Always good when airways try and make things easier for passengers – it benefits lone travelers too when you start to think about it – quieter happier flights!
Mammasaurus recently posted…How to make a Yarn Teepee (Tipi)
i think the whole of the kid world is going to be looking forward to this
We’re yet to make a flight with our youngest but this does sound like the perfect introduction to flying for him. When we flew with our daughter when she was younger lots of distractions were a must….colouring, books, toys…and loads of snacks definitely helped to pass the time!
Donna @OrdCyclingGirl recently posted…The Top Five Boroughs in England for Cycling