If you’re looking for a way to combine great food, local stories, and vibrant street art all in one go, this 2-hour tour of Ponce City Market might just fit the bill. As someone who’s seen plenty of city tours, I can tell you this experience earns its perfect rating by offering a genuine mix of tasty bites and cultural insight, all delivered in a small-group setting that keeps things personal and fun.
What really stood out to us is how the tour balances delicious food tastings—enough for a solid lunch—and informative commentary on the building’s architecture and the area’s past. Plus, walking the Atlanta Beltline’s Eastside Trail to see some of the city’s best street art adds a nice outdoor element, helping you burn off some calories before diving into more bites.
One thing to keep in mind: the cost of $95 per person may seem a little steep for a two-hour tour, but considering the all-inclusive nature—which covers five substantial tastings, a craft beer, and admission—many find it quite good value. This tour is ideal if you love trying local foods, enjoy learning about the city’s history, and want a relaxed but engaging experience.
This tour would suit food lovers, history buffs, or urban explorers who appreciate street art. It’s also a good pick for those who enjoy small, intimate groups, as the maximum size is just 12 travelers. Whether you’re visiting Atlanta for the first time or a local looking to explore in a new way, this experience offers a comprehensive taste of what Ponce City Market and the surrounding area have to offer.
Key Points

- All-in-one experience combining food, history, and street art in a compact 2-hour tour
- Delicious tastings that form a hearty lunch, with five stops and a craft beer included
- Small group size for a more personal and engaging guide experience
- Rich stories about the historic building and Atlanta’s development
- Outdoor walking along the Atlanta Beltline’s Eastside Trail to view top street art
- Good value considering all food, admission, and the guide’s insights are included
An In-Depth Look at What You Can Expect

When you sign up for this tour, you’re signing up for more than just a food tasting. You’re entering a lively space that’s steeped in history. The Ponce City Market, housed in what was once the Sears, Roebuck, & Co. building from 1923, is the centerpiece. It’s the largest brick structure in the Southeast, and it’s fascinating to see how this giant building has been transformed into Atlanta’s favorite food hall and cultural hub.
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The Ponce City Market Experience
The tour kicks off at the concierge near Onward Reserve, where you’ll meet your guide and small group. The guide will take you through the market’s bustling halls, sharing stories about the building’s past and its architectural features. Many visitors mention how engaging and knowledgeable the guides are—”Janice did an excellent job explaining the history,” says one reviewer—making the experience feel both educational and entertaining.
As you move between the tasting stations, you’ll find award-winning dishes from some of Atlanta’s best locally owned restaurants. The food is a highlight here, with reviews emphasizing the generous samples and delicious flavors. One guest called the burger “maybe the best I’ve ever tasted,” which says a lot about the quality on offer.
Tasting Stops and Food Quality
The stops include five different eateries, each offering a taste of Atlanta’s culinary scene. The food is described as hearty and satisfying, enough to serve as a full lunch. Along the way, you’ll also get a taste of local craft beer, adding to the laid-back, social vibe of the tour.
Reviewers consistently praise the food quality. One mentions, “The food was great, and the atmosphere was even better,” highlighting how enjoyable and flavorful the experience is. The tour’s food offerings cover a range of styles, from Indian cuisine to classic American favorites, giving you a taste of the city’s diversity.
Learning About Atlanta’s Architecture and Past
Between bites, your guide will share the story of the building’s transformation from a historic Sears into a modern market. Many guests note how the storytelling enhances their appreciation of the site—“I learned so much about Atlanta’s growth,” said one reviewer. Using props like photos and old Sears catalogs, guides make the history accessible and engaging.
Outdoor Walk on the Atlanta Beltline
After the first round of tastings, the group heads outside for a walk along the Atlanta Beltline’s Eastside Trail. This segment adds a refreshing outdoor element to the tour, giving you the chance to see some of Atlanta’s most vibrant street art. The trail features murals and installations from some of the city’s top artists, making it a visual feast. Guests often comment on how this outdoor walk perfectly balances the indoor tastings with some fresh air and exercise.
Walking the Beltline also allows you to see local life in action—people biking, strolling, and creating around you. This part of the experience is especially appreciated by guests who want a more active tour that’s not just about food.
The Final Tastings and Free Time
Back inside Ponce City Market, your guide will lead you to more tastings, which often include a dessert or two—possibly a sweet treat to round out your meal. By the end, you’ll be full and satisfied but also richer in cultural knowledge.
Once the tour wraps up, you’re free to stay and explore the market at your leisure—this flexibility is a plus, allowing you to revisit your favorite spots or do some shopping. The tour ends right at the starting point, making it easy to continue your day in Atlanta.
Who Will Appreciate This Tour?

This experience is especially suited for foodies who want to try a variety of local dishes without the hassle of finding places on their own. If you’re into urban art or want a scenic outdoor walk, the Beltline segment offers plenty of Instagram-worthy murals and great photo ops.
History lovers will enjoy learning about the building’s past and Atlanta’s development, while small group dynamics make the experience intimate and friendly. It’s also perfect for those with a flexible schedule, as booking is typically done about 25 days in advance.
While geared toward adults due to alcohol tasting and the nature of the content, many reviews highlight how engaging and family-friendly the guide makes the experience, so it could work for older teens as well.
Price and Value
At $95 per person, this tour might seem a little premium, but considering everything included—admission, multiple tastings, a craft beer, and a guided walk—it’s quite reasonable. Guests frequently mention the generous portions and the insider insights they gain, which add to the overall value.
The small group size (max 12) ensures a more personal experience, and the knowledgeable guides, praised repeatedly in reviews, really elevate the tour beyond just a food tasting.
Final Thoughts

If you’re after a well-rounded introduction to Atlanta’s food scene and street art, this Ponce City Market tour hits the right notes. It’s perfect for curious travelers who want to combine culinary delights with cultural stories in a relaxed, engaging atmosphere.
The combination of delicious food, insightful narration, and outdoor art viewing makes it a memorable experience that appeals to many types of visitors. While $95 isn’t the cheapest option out there, most guests agree the quality and inclusions justify the price.
Whether you’re visiting Atlanta for a weekend or just want an enjoyable way to explore the city center, this tour offers a taste of the city’s vibrant food culture and creative spirit—all in just two hours.
2-Hour Food, History and Street Art Tour of Ponce City Market
“Janice, our tour guide, did an excellent job of explaining the history of Ponce City. She was gracious and knowledgeable and a lot of fun! The fo…”
FAQ

What is included in the tour price?
Your ticket covers five food tastings, a local craft beer, admission to the market, and guided commentary, making it a full, satisfying experience.
How long is the tour?
It lasts approximately 2 hours, with a mix of indoor tastings and outdoor walking along the Beltline.
Is this tour suitable for children?
The tour is primarily aimed at adults due to the craft beer tasting and the nature of the food. Kids might enjoy the sights and street art but should be prepared for the walking and eating schedule.
What should I wear?
Comfortable walking shoes are recommended since there’s outdoor walking on the Beltline, and you might want to dress for all weather, as the tour operates in all conditions.
Can I cancel if my plans change?
Yes, free cancellation is available up to 24 hours before the tour. Just make sure to cancel in time if you need a refund.
Do I need to notify about food allergies?
Yes, if you have food allergies or preferences, you should inform the tour provider at least 24 hours in advance so they can accommodate your needs.
If you’re in Atlanta and want a mix of good eats, city stories, and street art, this tour offers a friendly, tasty, and insightful way to spend a couple of hours. It’s a great way to get to know Ponce City Market beyond just shopping or sightseeing—you’re going to leave with a full belly and a few new stories to tell.
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