Shopping with Brandy: Tour to Brandy factories and markets

Planning a trip to Armenia and considering a deep dive into the local flavors and crafts? This Shopping with Brandy tour offers a chance to explore Armenia’s renowned brandy history along with the lively markets that give the city its authentic pulse. While it’s a relatively short experience—just four and a half hours—it packs in enough sights, tastes, and shopping opportunities to leave a lasting impression.

What makes this tour appealing? First, the chance to sample some of the world’s most famous cognacs and brandies right where they’re made is a definite highlight. Second, the tour’s comfortable transportation and personalized service make for a relaxing day of exploring. On the flip side, a key consideration is that ticket costs for factory entries aren’t included, so you’ll want to budget for that separately.

Designed for those interested in Armenia’s rich spirit-making tradition and vibrant markets, this tour is perfect for visitors who want a blend of cultural insight, flavor experiences, and local shopping. It’s especially suitable if you’re keen on understanding the history behind Armenia’s legendary beverages or simply love exploring markets with a knowledgeable guide by your side.

Key Points

• Exclusive visits to the legendary Ararat and Noy Brandy factories with tastings included.
• Insightful guided tours inside historic factories, offering a glimpse into Armenia’s distilling legacy.
• Vibrant market visits, including GUM and Vernissage, for authentic local shopping.
• Comfortable private transportation with extras like Wi-Fi, photo service, and refreshments.
• Cost consideration: Entry tickets are not included, so plan accordingly.
• Customer satisfaction is evident, with a 5-star rating based on real traveler reviews.
• Ideal for enthusiasts of spirits, culture, and local crafts who prefer a personal, guided experience.

You can check availability for your dates here:

Introduction to the Tour Experience

If you’re curious about Armenia’s famous brandy and enjoy lively markets, this tour might be right up your alley. It’s a well-structured private experience that combines educational visits to historic factories with the thrill of shopping in bustling markets. We love that it offers a luxurious ride in a Mercedes-Benz, which instantly elevates the day from ordinary to special, especially after long hours of sightseeing or exploring.

One of the standout features is the chance to taste legendary Armenian cognacs at both the Ararat and Noy factories, which is a rare treat for spirit lovers. The inclusion of market visits—GUM and Vernissage—means you get a real taste of local life, with the opportunity to buy handcrafted souvenirs, fresh produce, and local delicacies. However, it’s worth noting that factory entrance fees aren’t included in the price, so you’ll need to set aside some extra cash if you want to go inside.

This experience is perfect for travelers who appreciate a blend of cultural history, culinary delights, and shopping. Whether you’re a connoisseur of spirits, a lover of markets, or simply someone wanting a relaxing yet engaging day out, this tour offers a balanced mix, guided by a knowledgeable host.

The Itinerary in Detail

Pickup & Start

The tour kicks off from your accommodation in Yerevan, with an easy and comfortable pickup included. The flexibility of the schedule, depending on factory arrangements, helps keep the experience smooth and stress-free—no need to worry about navigating or figuring out transportation.

Noy Brandy Factory: A Historic Gem

Your first stop is the Noy Brandy Factory, situated conveniently in front of the Ararat Factory, near the City Hall and Victory Bridge. Established in 1877 by merchant Nerses Tairian, it’s a site layered with history—helped along by the legendary artist O. Ayvazovsky, who assisted the founder. The factory is tucked inside the Erivan fortress, a 16th-century structure that adds to the atmosphere.

Inside, you’ll stroll through cellars and catacombs, which are always fascinating, and visit the tasting room where you can sample Noy’s signature spirits. The factory also has a charming shopfront where you can buy bottles directly. Travelers mention the excursion through the cellar, tunnels, and tasting room as a highlight, providing a sense of the craftsmanship behind the spirits.

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Ararat Brandy Factory: A National Treasure

Next up is the famous Ararat Brandy Factory, a name recognized around the world. Built in 1887, it’s a true icon of Armenian culture. Under the leadership of Nikolai Shustov, the factory gained international fame by 1900, even earning a gold medal in France and the legendary title of “cognac” rather than just brandy.

The factory’s history is intertwined with the Soviet era, during which it was awarded the title Product of the Year multiple times. Legend has it that Winston Churchill favored this cognac, making it a must-try for connoisseurs. Inside, you’ll find a museum with exhibits in several languages, a tasting room, and a shop.

Many visitors praise the knowledgeable guides and the stunning views from the factory, which add to the experience. The tasting offers a chance to appreciate the craftsmanship that has made this brandy a symbol of Armenia.

Markets: GUM and Vernissage

After the distillery visits, the tour heads to GUM Market on Khorenatsi street, considered the unofficial central market of Yerevan. It’s a lively spot where vendors sell fruits, dried fruits, Armenian bread (lavash), meats, and fish. It’s a perfect place to see what locals buy and maybe pick up some snacks or souvenirs.

The vibrant atmosphere is complemented by the market’s history—originally a Soviet-era warehouse, it still retains that authentic charm. Travelers describe it as a great shopping experience with friendly vendors and a wide variety of local products.

Next, the tour visits Vernissage, located near Republic Square. This open-air market has been around since 1980, starting as a space for artists to sell paintings. Over time, it evolved into a hub for artisan crafts, souvenirs, and handicrafts. You’ll find unique gifts—from jewelry to textiles—and have the chance to haggle or simply browse.

This market is especially loved for its local flavor and variety, making it a great spot to pick up something special for loved ones—or just enjoy the lively, colorful atmosphere.

Return to Yerevan

After about four and a half hours, the tour concludes with a comfortable ride back to your accommodation. The entire experience is designed to be hassle-free, with extras like Wi-Fi, photo service, refreshments, and even umbrellas and blankets to keep everyone comfortable.

What’s Included and What’s Not

The tour provides air-conditioned transport, a guide service, photo opportunities, refreshments, and hotel pickup and drop-off. These extras really enhance the experience, especially the free Wi-Fi and photo service that let you capture memories without worrying about your data plan.

However, museum or factory entry tickets are not included**—so be prepared to pay those separately if you want to go inside the factories. It’s a minor additional expense but worth considering for a full experience.

Real Traveler Feedback

One reviewer, Katarína from Slovakia, summed it up beautifully: “The willingness of the guide Mrs. Ani, the choice of transport, and everything was excellent. We can only recommend it to friends.” Her positive experience highlights the importance of a friendly guide and smooth logistics.

Another traveler mentioned the stunning views and excellent wine at the factories, emphasizing how well-organized and enjoyable the day was, thanks to the knowledgeable guide and comfortable transportation.

Is This Tour Worth It?

Absolutely, if you’re keen on Armenian brandy, local markets, and cultural insights. The private group setting means personalized attention, and the price of $190 for up to six people offers good value considering the inclusions—especially the private transportation and guided visits.

The fact that the tour is praised for its friendly guides and seamless logistics makes it a hassle-free way to explore some of Armenia’s most iconic spots. Keep in mind that entrance fees are extra, so budget for those, but overall, it’s a comprehensive and enjoyable way to get a taste of Armenia’s spirits and vibrant markets.

Who Is This Tour Best Suited For?

This experience works well for adults interested in spirits, history, and authentic markets. It’s ideal for travelers who appreciate personalized service and comfortable transport. If you’re after a relaxing, insightful, and flavorful day that combines culture with shopping, this tour hits the mark.

It’s less suitable for children under 18, given the focus on alcohol tastings and the nature of factory visits. That said, adults who love discovering local traditions and flavors will find much to enjoy here.

Frequently Asked Questions

Are the factory visits suitable for all visitors?
Yes, but please note that entry tickets are not included, so you’ll need to purchase those separately if you want to explore the inside of the factories.

Is the tour private or group?
This is a private tour, which means it’s tailored to your group only, offering a more personalized and flexible experience.

How long does the tour last?
It runs for about 4.5 hours, making it a manageable half-day excursion.

What’s the price for the tour?
The cost is $190 per group, which includes transportation, guide service, and extras like Wi-Fi and photos.

Do I need to bring anything?
Comfortable shoes and clothes are recommended since there’s walking involved. Bring your camera or smartphone for photos.

Are meals included?
No, meals are not included, but there are plenty of options available in the markets if you wish to buy food.

Can I cancel the tour?
Yes, you can cancel up to 24 hours in advance for a full refund.

Is this tour suitable for people with mobility issues?
Most of the experience involves walking through factories and markets, so it might not be ideal for those with mobility concerns.

What languages are available for the guide?
Guides speak English, Russian, and Armenian, catering to a diverse range of travelers.

In the end, this tour offers a well-rounded glimpse into Armenia’s spirit-making tradition and lively markets, all wrapped in a comfortable and guided experience. If you’re looking for a day of tasting, shopping, and discovering stories behind Armenia’s iconic products, it’s a solid choice. Just remember to budget for entry tickets, and you’ll be set for a memorable Armenian adventure.

You can check availability for your dates here: