Amsterdam: Johan Cruijff ArenA VIP Tour

Thinking about soaking up the atmosphere of one of Europe’s most iconic stadiums? The Johan Cruijff ArenA VIP Tour in Amsterdam offers just that—an insider look into the legendary home of Ajax, with access to areas most visitors only dream of. Whether you’re a die-hard football fan or just curious about what makes this stadium special, this tour promises a behind-the-scenes experience that’s both engaging and memorable.

What we love about this experience is how knowledgeable guides bring the stadium’s stories to life, and how stunning views from the skybox give you a real VIP feeling. Plus, the inclusion of a unique Ajax scarf and a free drink adds a personalized touch. A potential downside? The tour duration is just two hours, so if you’re craving a more extensive exploration, you might feel it passes too quickly. Still, for a quick but meaningful glimpse into Dutch football culture, it hits the mark.

This tour suits anyone with an interest in football, sports history, or Ajax fans eager to get closer to the team’s history. It’s also a solid choice if you want a unique, guided experience that lets you see the stadium’s most exclusive areas without the cost of a match ticket. Families with older children who enjoy sports will probably enjoy this as well, especially if they appreciate storytelling and stadium architecture.

Key Points

• Exclusive Access: You’ll get inside areas like the dressing room and management spaces, making it more than just a walk around the stands.
• Stunning Views: The skybox experience offers panoramic views of the pitch, perfect for photo ops or just soaking in the atmosphere.
• Expert Guides: Reviews highlight guides who are passionate, knowledgeable, and able to entertain, adding a real personal touch.
• Value for Money: With a price tag of around $73, many find this experience well worth it considering the access and insights.
• Additional Perks: Includes a special AFC Ajax scarf, a free soft drink, and discounts at the fanshop and snack bars, making it feel like a true VIP outing.
• Accessibility & Convenience: The meeting point is straightforward, and the tour is wheelchair accessible, with flexible cancellation options.

You can check availability for your dates here:

A Closer Look at the Johan Cruijff ArenA VIP Tour

If you’ve ever wondered what it’s like to step behind the scenes of one of Europe’s most famous stadiums, this tour provides a pretty compelling option. It’s priced at $73 per person for a two-hour journey — a reasonable fee given the level of access and the quality of guides. The stadium itself, the largest in the Netherlands, is a modern marvel. But what really makes this experience stand out are the exclusive areas you get to explore.

The Itinerary Breakdown

Starting at the Main Entrance E, you’ll meet your guide and begin your tour with an overview of Ajax’s history and the stadium’s significance. From there, the real highlights kick in.

The Dressing Room is your first stop. This is where Ajax’s players gear up before matches — a chance to stand in the shoes of some football giants. We’ve heard from many visitors that this part makes the experience feel remarkably authentic, especially when your guide shares stories of game days and legendary players. One reviewer noted, “Our guide was very informative and funny — the tour was interesting and well prepared,” which makes the dressing room visit even more engaging.

Next, your guide will take you into the boardroom, a space reserved for management decisions during matches. It provides insight into the strategic side of football, though access here is limited to the tour and not during actual games. It’s a fascinating peek into the behind-the-scenes decision-making, and many appreciated the detailed explanations provided.

The Skybox Experience

One of the tour’s standout moments is ascending to the skybox. Here, you relax with a free soft drink and enjoy unparalleled views straight down onto the pitch. Many reviews rave about how spectacular the scenery is from up here, with some describing it as feeling like a true VIP. The view isn’t just about aesthetics; it’s about feeling immersed in the game and understanding the scale of the stadium.

Exclusive Areas & Discount Benefits

The VIP access extends to other off-limits areas during regular visits, which most visitors find fascinating. Plus, you receive a special AFC Ajax scarf, a memento of your visit. Additional perks include a 10% discount at the Fanshop and on Dutch snacks at Febo Boulevard, making this a more economical way to shop and snack.

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Guides and Reviews

The guides are frequently praised for their passion and depth of knowledge. Many reviews mention guides who are friendly, funny, and eager to share stories. One reviewer described their guide as “very kind and very informative,” highlighting the personalized experience that sets this tour apart from self-guided visits.

Multiple reviewers note that the guides often have a genuine love for Ajax, which enhances the storytelling. “Rob was very informative and funny — the tour was interesting and well prepared,” one reviewer shared. Even if you’re not a die-hard football fan, the guides do a good job of making the history and architecture accessible and engaging.

The Value Proposition

At $73, this tour is considered good value by most, especially given the access to areas typically off-limits and the personal touch of a knowledgeable guide. Participants also appreciate the small perks, like the scarf and discounts, which add to the overall experience.

Practical Considerations

The duration of two hours means it’s a bite-sized but comprehensive look at the stadium. It’s wheelchair accessible, and the meeting point is easy to find, at Main Entrance E. If you’re arriving by public transport, metro lines 50 or 54 stop at Bijlmer ArenA, which is very convenient.

A note for travelers: luggage and large bags are not allowed, so plan accordingly. Also, the shop tends to close right after the tour, which might be a minor disappointment if you’re hoping to buy souvenirs immediately afterward.

Who Will Love This Tour?

If you’re a football enthusiast, especially a fan of Ajax or Dutch football in general, this tour is tailor-made for you. It offers a rich insight into the team’s history, culture, and stadium that you might not get elsewhere. The guides’ passion makes the experience more than just sightseeing — it’s storytelling at its best.

People who enjoy stunning stadium views will find the skybox a highlight, and those who appreciate insider access will value the opportunity to see the dressing room and management areas. It’s also suitable for travelers looking for a quick yet meaningful activity that adds a unique local flavor to their Amsterdam trip.

If you’re traveling with older children or teenagers who like sports, this could be a memorable family outing as well, especially given the opportunity to sit in the VIP seats and take photos.

Final Thoughts

This VIP tour of Johan Cruijff ArenA strikes a nice balance between exclusive access, engaging storytelling, and good value. Guides tend to be well-loved for their knowledge and friendliness, making the experience feel personalized and genuine. The stadium itself, a modern marvel and football icon, is brought vividly to life through storytelling and special access.

While it’s only a two-hour experience and some might wish for a longer or more in-depth visit, the highlights it offers—dressing room, management areas, skybox—are memorable and worth the price for most visitors. The included scarf and discounts also add a little extra that makes the experience feel like a true VIP outing.

Ultimately, this tour is perfect for football fans, curious travelers, or anyone wanting a behind-the-scenes look at one of the most famous stadiums in the Netherlands. It’s a well-organized, friendly, and insightful journey into Ajax’s world, making it a highlight of many Amsterdam visits.

FAQ

Is this tour suitable for children?
While not explicitly labeled as family-focused, the tour involves exploring areas like the dressing room and management spaces, which may be more suitable for older children or teenagers with an interest in football. The tour is wheelchair accessible, making it manageable for visitors with mobility needs.

How long is the tour?
The tour lasts approximately 2 hours, providing a compact but comprehensive experience of the stadium’s key areas.

Does the tour include a match ticket?
No, the tour does not include a match ticket. It’s purely a stadium visit with exclusive access to certain areas.

What should I bring or wear?
Comfortable shoes are recommended as you’ll be walking through various stadium areas. Since bags aren’t allowed, travel light. Meeting point details are straightforward—at Main Entrance E.

Can I cancel the tour if my plans change?
Yes, you can cancel up to 24 hours in advance for a full refund, offering flexibility if your plans shift unexpectedly.

Are the guides available in different languages?
Yes, the tour is offered in English and Dutch, and reviews suggest guides are friendly and knowledgeable in both languages.

Is the experience worth the price?
Most reviews indicate that the experience offers excellent value, especially considering the exclusive access, stunning views, and personal touches like the scarf and discounts.

If you’re heading to Amsterdam and love football, this VIP tour provides a special way to connect with Dutch sports culture in a friendly, engaging setting. It’s a good mix of insider access, entertaining guides, and memorable views — perfect for making your trip extra meaningful.

You can check availability for your dates here: