If you’re considering a trip to Italy’s renowned wine region, Piedmont, and want a taste of authentic, less-touristy experiences, this guided tour at Virna Borgogno Winery could be just what you’re after. While I haven’t personally participated, reviews and descriptions suggest it’s a genuine peek into the world of Barolo, with the chance to connect with the producers behind these celebrated wines.
What stands out about this experience? First, the chance to explore a family-run winery with roots running three generations deep. Second, the visit highlights Virna Borgogno’s pioneering role as Italy’s first female enologist, adding a layer of history and empowerment to the story. The one possible downside? The tour duration is just around an hour, so if you’re eager for a full day of wine tasting or in-depth exploration, this might feel a bit brief.
This experience suits travelers who appreciate authenticity over mass tourism—those interested in learning from passionate producers and tasting some of the best Barolos in a relaxed, intimate setting. It’s especially appealing if you want to understand what makes Piedmont wines so special, rather than just sampling wines in a busy cellar.
Key Points

- Personalized Experience: The tour feels unique and non-touristy, focusing on individual attention and storytelling.
- Historical Significance: Virna as Italy’s first female enologist adds a compelling narrative.
- Wine Diversity: Tasting four different Barolos from notable crus like Cannubi and Sarmassa showcases the region’s variety.
- In-Depth Visit: You’ll see the aging barrels, bottle rooms, and learn about winemaking and terroir.
- Authentic Insights: Expect anecdotes and detailed explanations about the wine, its history, and soil influences.
- Flexible Booking: Cancel up to 24 hours in advance, keeping your plans stress-free.
What to Expect from Your Visit

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The Winery’s Background and Setting
Virna Borgogno’s farm has been a fixture in the Langhe region for three generations. It’s run today by sisters Ivana and Virna, with Virna making history as Italy’s first female enologist. Walking through their estate, it’s clear that they take pride in respecting their land—emphasizing wines that honor the territory with a touch of feminine elegance in the Nebbiolo grape.
The setting isn’t flashy or overly commercial. Instead, it’s intimate, giving you a real feel for the family’s passion and craftsmanship. The farm’s history is woven into the experience, with a collection of bottles dating back to the 1960s, which you’ll get to admire during your visit.
The Winemaking Process and Aging Rooms
The highlight of the tour is the exploration of the aging and bottling rooms. You’ll walk past the oak barrels where the Barolos mature for at least 18 months. These rooms typically have a quiet, contemplative atmosphere, and the guide will explain the significance of different barrel types for flavor development.
Seeing the traditional brick-vaulted aging cellar adds a sense of history. It’s not a generic visit—you’re shown the nuances that make each Barolo unique, with a focus on craftsmanship rather than just the commercial product.
Tasting Four Distinct Barolos
This part is usually the most appreciated: tasting four different Barolos, each from a different terroir, including the renowned Cru Cannubi and Sarmassa. The tasting takes place in a cozy, vaulted room that feels more like a private cellar than a tourist trap.
The wines sampled are:
- Barolo MGA Cannubi
- Barolo MGA Sarmassa
- Barolo DOCG NOI
- Barolo from the Municipality of Barolo
This variety offers a well-rounded view of how different soils and vineyard locations influence flavor, aroma, and structure. Reviewers mention that Virna’s wines express a feminine elegance—“the purity and elegance of the Nebbiolo grape are palpable,” one enthusiast notes.
More Great Tours NearbyThe Educational Element
A key part of the experience is the explanation of how soil types and terroir influence the wines. The guide shows you an official map of Barolo and shares stories about the area’s history and winemaking traditions. It’s not just a tasting; it’s a mini-lesson in what makes Piedmont’s wines so distinctive.
The Personal Touch and Authenticity
If you’re tired of busy, impersonal wine tours, you’ll appreciate the personalized approach here. The guide’s explanations are engaging without being overwhelming, and the focus is on sharing genuine stories. Visitors highlight the approachable atmosphere, feeling like they’re visiting friends rather than being part of a large group.
The Option to Purchase and Take Home
Before leaving, you can buy your favorite bottles, making this a practical stop if you want to bring home a piece of Piedmont. The wines are available for purchase directly from the winery, giving you a chance to support a family business.
How It Compares to Other Experiences

While similar tours are available within Piedmont, this one tends to stand out for its intimate, non-touristy vibe and focus on Virna’s pioneering story. It’s more suited to those who want a deep dive into winemaking rather than a broad overview.
The duration is about an hour, which is perfect if you want a taste of the region without committing to an entire day. For those seeking a comprehensive day of wine tasting or combined activities like truffle hunting, this might be just one piece of a larger itinerary.
Final Thoughts

This tour offers a rare glimpse into a family-run vineyard that balances tradition and innovation. The fact that Virna was Italy’s first female enologist adds a compelling narrative, and the tasting of four distinct Barolos gives a solid introduction to the complexity of Piedmont wines. It’s a thoughtfully curated experience that emphasizes personal connection, authenticity, and education.
If you’re after a relaxed, informative, and authentic wine experience, this is a solid choice. Be prepared for a casual, intimate tour that may leave you with a newfound appreciation for the craftsmanship behind each glass.
Ideal for curious wine lovers, those interested in regional history, or travelers who want a personal touch in their wine adventures. Just keep in mind that it’s a quick visit—so if you’re craving a full-day exploration, consider adding other nearby activities.
BAROLO: GUIDED VISIT TO THE WINERY AND TASTING WITH THE PRODUCER
FAQ
Is this tour suitable for those with limited time?
Yes, at just about an hour, it’s perfect for visitors with a tight schedule who still want a meaningful experience.
Can I cancel if my plans change?
Absolutely. You can cancel up to 24 hours in advance for a full refund, making it flexible for last-minute changes.
Are the tours conducted in English?
Yes, the tour is available in Italian, English, and French, ensuring clarity regardless of your language preference.
Is this experience family-friendly?
While no specific mention is made about children, the focus on adult wine tasting and education suggests it’s best suited for adult guests.
Can I buy wines during the tour?
Yes, you can purchase your favorite bottles directly from the winery to enjoy at home.
What makes Virna Borgogno’s wines special?
They express a feminine touch in their purity and elegance, and are crafted with respect for the land, highlighting Piedmont’s terroir.
Will I see the actual barrels used for aging?
Yes, you’ll visit the aging rooms and see the oak barrels where the Barolos mature.
Is this tour focused on tasting or learning about winemaking?
Both—there’s a significant educational element alongside tastings of four different Barolos.
Are the tasting wines from different terroirs?
Yes, the four wines represent different terroirs, illustrating how soil and location influence flavor.
Is this experience suitable for wine connoisseurs?
Yes, the focus on different crus and detailed explanations make it worthwhile for those with a deeper interest in wine.
Whether you’re a passionate oenophile or just curious about Piedmont’s famous wines, this tour offers an authentic, intimate look at the art of making Barolo. With its blend of history, passion, and exceptional wine, it’s a worthwhile addition to any Piedmont itinerary.
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