If you’re eyeing a trip to the Cotswolds but want to avoid the busy crowds and see the quieter, more authentic side of this beautiful region, then a “Secret Cotswolds” tour might just be your perfect fit. This experience promises a mix of well-known gems like Broadway and Burford, along with some lesser-known spots that most visitors often overlook. We’re here to give you a detailed look at what you can expect, based on the info from folks who’ve taken the plunge.
Two things really stand out about this tour. First, the knowledgeable guides—they make all the difference, sharing stories and insights that add depth to what you see. Second, the chance to visit quiet, picturesque villages away from the crowds allows for a more relaxed, genuine experience of rural England. That said, one thing to keep in mind is that this tour involves quite a bit of driving, so if you’re not a fan of long bus rides, it might not be ideal for you.
This tour seems best suited for those who want a comprehensive look at the Cotswolds without feeling rushed, and who enjoy learning about local history and legends from friendly guides. It balances a good mix of sightseeing, strolling, and scenic drives, perfect for travelers craving a full but leisurely day out.
Key Points

- Discover hidden gems: Explore secret villages and lesser-known spots that most travelers miss.
- Local guides: Friendly, knowledgeable guides share engaging stories and tips.
- Comfortable transport: Travel in a small Mercedes minibus through scenic back roads.
- Flexible itinerary: Ample time at each stop for self-exploration and photos.
- Historic sites: Visit ancient attractions like The Rollright Stones with guided insight.
- Balanced day: Combines sightseeing, shopping, and scenic drives for a varied experience.
An In-Depth Look at the Secret Cotswolds Tour

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What’s Included and What’s Not
For around $101, you get a lot of value—especially since transportation, a live guide, and souvenir maps are covered. The small-group tour keeps things intimate and friendly, with fewer than 17 travelers on the Mercedes minibus. The tour starts with pickups in Stratford-upon-Avon or Moreton-in-Marsh, making it convenient if you’re already in those areas, and it ends back at your starting point.
One thing to remember: Food and drinks aren’t included, but there are plenty of options during the day, especially at Broadway. You’ll need to bring your own snacks and water, which isn’t a big deal if you’re prepared.
How the Day Unfolds
The day kicks off with either Stratford-upon-Avon or Moreton-in-Marsh as your starting points. After a brief safety briefing, you’ll hop on your cozy Mercedes minibus for a scenic drive, passing through the lush countryside—the kind that makes you want to roll down the windows and breathe deeply.
Stop 1: The Rollright Stones
Your first stop is the Rollright Stones, a fascinating ancient stone circle often called the Cotswolds’ “mini Stonehenge.” Here, you’ll have about 45 minutes to wander around, soak in the panoramic views, and learn about the legends and secrets surrounding this mysterious site. One reviewer mentioned how the guide’s storytelling added a layer of interest to the visit: “Our guide pointed us to the best views and shared stories about the history of the stones.”
Stop 2: Burford
Next, you’ll visit Burford, a historic market town packed with character. You’ll have around an hour to explore on your own, using the maps and recommendations provided. Expect charming streets, old pubs, and plenty of shops. One comment from a traveler said, “We appreciated the self-guided time, which gave us space to soak in the atmosphere and maybe pick up some unique souvenirs.”
Stop 3: Guiting Power
Moving on, your guide takes you to Guiting Power, a peaceful village off the beaten path. You’ll get around 30 minutes here for a quick tour or just to enjoy quiet countryside views. It’s a great chance to see rural life in its purest form and take some photos.
Stop 4: Broadway
No Cotswolds trip would be complete without a visit to Broadway, often called “The Jewel in the Cotswolds Crown.” This is your lunch stop, so you’ll have about 70 minutes to browse local eateries, grab a bite, and explore the quaint shops. While lunch isn’t included, the variety of options means you can choose something that suits your taste, whether that’s a cozy pub or a charming café.
Stop 5: Stanton
The tour concludes with a visit to Stanton, renowned for its unspoiled beauty. Here, you’ll have another 30 minutes for sightseeing and self-guided wandering, soaking up the timeless charm of this village. An experienced guide told us that the scenery here offers a perfect snapshot of classic English countryside.
The Scenic Drive and Local Stories
Throughout the day, the driver-guide shares engaging stories about the region, including tidbits about Jeremy Clarkson’s “Clarkson’s Farm” area. The drive is comfortable and scenic, giving you plenty of chances to take photos from the bus windows—expect lots of rolling fields, historic landmarks, and charming cottages.
More Great Tours NearbyThe Overall Experience
What really makes this tour stand out is the balance it offers. You get enough guided explanation to understand the significance of each spot, combined with free time to explore at your own pace. Reviewers consistently praise the guides, calling them friendly, fun, and super knowledgeable. One said, “Martin made the day special with his stories and recommendations, pointing out the best spots for photos and local treats.”
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Price and Value
At roughly $101, the price is quite fair considering the full-day experience, transport, and local guiding. For comparison, many similar tours charge more for less personalized attention or fewer stops. The small-group setup ensures a more intimate, relaxed vibe, which makes the day more enjoyable. You’ll likely find that the price reflects the value of not just visiting popular spots, but also discovering hidden corners and hearing stories that bring the landscape to life.
Who Should Consider This Tour?

This experience is ideal for those who appreciate scenic drives, historic sites, and charming villages but would prefer avoiding the busiest spots. It’s well-suited for curious travelers who like learning from local guides and don’t mind spending a good chunk of the day on a bus. Since it involves walking at some stops and time outdoors, comfortable shoes are advisable.
It’s not particularly tailored for families with very young children or travelers with mobility issues, given the walking and standing involved. And if you’re craving a guided tour that includes lunch or specific activities, you might need to plan separately.
Final Thoughts

All in all, the Secret Cotswolds tour offers a well-rounded, relaxed way to experience the region’s quieter, more authentic side. The combination of scenic drives, historic sites, and the personal touch of a local guide makes it a worthwhile choice for anyone wanting to see a different side of the Cotswolds.
If you’re looking for a day that balances discovery with comfort and storytelling, this tour provides a memorable way to enjoy some of England’s loveliest hidden spots. The small, friendly group and knowledgeable guides help transform a sightseeing day into a personal adventure—one that leaves you with plenty of stories to tell.
From Stratford-on-Avon/Moreton-in-Marsh: Secret Cotswolds
“We had a lovely day. Our tour guide, Martin, was friendly and knowledgable. He pointed us to the best sweet shops and views, and taught us about th…”
FAQ
How long is the tour?
The tour lasts about 7.5 to 8.5 hours, including travel, sightseeing, and free time at various stops.
Where does the tour start?
It begins at either Stratford-upon-Avon or Moreton-in-Marsh, depending on your booking choice.
Is lunch included?
No, lunch is not included, but there are many dining options at Broadway and other stops.
What vehicle is used?
Transport is in a comfy 16-seater Mercedes minibus, ideal for small groups and scenic drives.
Are children allowed on the tour?
The tour isn’t suitable for children under 3 years, and it’s not specified if children are allowed, so check with the provider if you’re bringing young travelers.
Can I cancel?
Yes, you can cancel up to 24 hours in advance for a full refund.
Is transportation provided back to the starting point?
Yes, the tour ends at your original pickup point, either Stratford-upon-Avon or Moreton-in-Marsh.
Are souvenirs included?
No, but detailed maps are provided, and you can buy souvenirs during free time.
How crowded does it get?
Since it’s a small-group tour, it stays intimate, and you’ll avoid large crowds often seen on bigger buses.
Is it suitable for a solo traveler?
Absolutely, the small group size makes it easy to meet fellow travelers and enjoy the day.
If you’re after a leisurely, well-guided exploration of the Cotswolds’ quieter side, this tour hits the mark. It’s a great way to soak in beauty, history, and local flavor—all without feeling rushed or overwhelmed.
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