If you’re looking for an entertaining yet eye-opening way to spend a few hours in London, the Museum of Brands, Packaging, and Advertising might just be a hidden gem worth considering. While it’s not the biggest museum around, it packs a punch in its own way — offering a fascinating journey through the last 200 years of social change seen through the products and brands that have shaped our lives.
What really appeals to us about this experience is how it combines nostalgia with education — seeing old packaging, adverts, and memorabilia sparks memories and offers insights into how society evolved. Plus, at just around $15.50 per person, it’s an accessible way to get a slice of British culture. One thing to keep in mind is that this isn’t a high-paced, action-packed tour; it’s more about soaking in the displays and the stories they tell. If you enjoy history, pop culture, or just want a unique break from the usual sightseeing grind, this could be a good fit.
However, it’s worth noting that this is a small museum — so if you’re expecting a sprawling, multi-floor experience, you might find it a bit compact. But many visitors find this just right for a casual, relaxed visit. Overall, if you’re curious about how brands have influenced everyday life or want to enjoy a peaceful garden afterward, this tour mostly hits the mark.
Key Points
- Affordable Entry: At $15.49, it offers great value for a unique look at consumer history.
- Compact but Rich: Despite its size, the collection of over 12,000 items offers plenty of nostalgia.
- Educational & Fun: Learn how societal changes, like technological advances and global events, impacted brands and advertising.
- Ideal for Relaxing: The award-winning memorial garden provides a tranquil spot to unwind.
- Accessible & Easy to Find: Located just five minutes from Portobello Road Market, it’s easy to include in a day of sightseeing.
- Skip-the-line Tickets: Save time and avoid queues with the pre-booked entry.
A Deep Dive into the Experience
When you arrive at the Museum of Brands, you’re greeted with a warm welcome and a chance to skip the line, which is especially handy if you’re trying to maximize your day in London. The museum is conveniently situated in Notting Hill, right along Lancaster Road, making it easy to combine with nearby attractions like Portobello Market.
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The Journey through the Time Tunnel
Once inside, your adventure begins with the Time Tunnel — a chronological display of over 12,000 memorabilia pieces that trace how consumer culture has evolved from Victorian times to today. We loved the way the displays are laid out, making it easy to follow the progression of transportation, entertainment, and leisure. From early Victorian packaging to modern digital brands, the collection is surprisingly comprehensive for its size.
Seeing historic brands in their original packaging or adverts instantly transports you back. For example, the exhibits include iconic advertising campaigns, royal event memorabilia, and items related to major historic moments like the moon landing and world wars. You get a real sense of how societal shifts influenced what people bought, what they watched, and how they interacted with brands.
Highlights of the Collection
A standout feature is the focus on areas that transformed entertainment, travel, leisure, and music — think vintage radios, early film posters, and travel souvenirs. Many visitors have shared that viewing these displays sparks nostalgia. As one reviewer put it, “The time tunnel worked really well and took us both back to our childhood and our children’s childhood.”
The temporary displays are also a nice touch, often spotlighting specific themes like toys from the 1950s, punk music scenes, or chocolate branding. Although these change periodically, they add an extra layer of interest and variety.
Watching Vintage Advertisements
After exploring the main exhibits, you’ll have a chance to watch TV adverts from the past — a fun, often hilarious reminder of how marketing styles have changed over the decades. It’s engaging and adds a playful element to the visit.
More Great Tours NearbyRelaxing in the Memorial Garden
The award-winning memorial garden at the museum is a real highlight. Many visitors appreciate this serene space where you can sit, reflect, and chat about what you’ve seen. You might want to grab a coffee or a piece of cake from the café (at your own expense). The garden’s tranquil atmosphere offers a nice break from the bustling city streets, and it’s a perfect spot to unwind before or after your visit.
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Shopping for Souvenirs
Before leaving, you can browse the gift shop, which offers souvenirs inspired by the collection — perfect for anyone wanting a memento of their trip or a quirky gift for friends.
What Travelers Are Saying
The reviews consistently praise the museum for being “a little gem” with “many interesting things” packed into a small space. Sandra, one visitor, called it “so interesting” and appreciated how the Time Tunnel brought back memories. Ahmed found it “good value for money,” emphasizing the variety of items on display. Ronald appreciated the helpfulness of staff, especially if you’re interested in advertising or marketing, and highlighted how nostalgic the experience can be.
Some reviews mention arriving late in the day but still being accommodated, which speaks to the staff’s helpfulness. Overall, many visitors find it well worth the modest entrance fee, especially considering the level of detail and care that’s gone into the exhibits.
Practical Details and Tips

- Location: Just five minutes from Portobello Road Market, in Notting Hill.
- Opening hours: Monday to Saturday 10 AM to 6 PM; Sundays and bank holidays 11 AM to 5 PM.
- Closed on: August 27-29, December 24-26, and January 1.
- Duration: Admission is valid for one day from the first activation — plenty of time to explore at your own pace.
- Accessibility: The museum is wheelchair accessible.
- Language: The experience is conducted in English.
- Booking: You can reserve your ticket in advance with the option to pay later, plus free cancellation up to 24 hours beforehand.
Is it family-friendly?
While the reviews don’t specify, the exhibits are primarily visual and nostalgic, making it suitable for older children and adults interested in history or branding. It’s not specifically geared toward children, but it’s quiet and safe for all ages.
Final Thoughts: Who Should Visit?
This museum is perfect if you’re curious about how brands and consumer habits evolved, if you enjoy nostalgic displays, or if you’re looking for a calm, contemplative experience in the city. It’s especially appealing for those interested in advertising, marketing, or social history.
If you’re a fan of small, thoughtfully curated museums, or if you want a peaceful garden escape after sightseeing, this experience hits the right notes. It’s less about interactive attractions and more about appreciating the stories behind everyday objects.
For budget-conscious travelers, the combination of skip-the-line access and affordable pricing makes it a worthwhile addition to your London itinerary. Just keep your expectations aligned with the size of the museum — it’s a cozy space, but filled with plenty of conversation starters.
London: Museum of Brands Skip-the-Line Ticket
“What a little gem of a find! This museum was sooo interesting. The time tunnel worked really well and took us both back to our childhood and our ch…”
Frequently Asked Questions
Is this tour suitable for children?
While not specifically designed for kids, the exhibits are visual and engaging enough for older children interested in history or brands. It’s a quiet environment, so very young children might find it less appealing.
How long does the visit typically take?
Most visitors spend around 1 to 2 hours exploring the exhibits and enjoying the garden, depending on how deeply you get into each display.
Can I visit the museum in the afternoon?
Yes, the museum is open from 10 AM to 6 PM Monday through Saturday and later on Sundays, so an afternoon visit works well.
Is the ticket price per person?
Yes, at roughly $15.50 each, the ticket provides access for a full day after first activation.
What’s included in the ticket?
Your ticket grants you entrance to the museum, temporary displays, and the memorial garden. Food, drinks, and souvenirs are extra.
Are there any nearby attractions?
Absolutely. The museum is just a short walk from Portobello Market, and Notting Hill’s charming streets are worth wandering around.
Is the museum wheelchair accessible?
Yes, the museum is accessible for wheelchair users.
Are there guided tours available?
The experience is self-guided, but staff are friendly and helpful if you have questions.
Can I cancel my booking?
Yes, you can cancel up to 24 hours in advance for a full refund, giving you flexibility in planning.
Is it worth the price?
Based on reviews and the collection of over 12,000 items, many agree it offers good value for money, especially with skip-the-line access.
Whether you’re a nostalgia buff, a social history enthusiast, or just looking for a quiet, interesting break from busy sightseeing, the Museum of Brands offers a gentle yet fascinating look at the last two centuries of consumer life. It’s a cozy, affordable spot that’s likely to surprise you with its depth and charm.
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