London: Ticket to ABBA Voyage

If you’re a music lover or just someone curious about how technology is transforming live performances, the ABBA Voyage concert in London might catch your eye. Though I haven’t personally done this tour, I’ve gathered insights from countless reviews, official info, and what makes this experience so talked-about. It promises a concert that blends state-of-the-art digital technology with nostalgic hits, creating something truly unique.

What we really like about this experience is the visual spectacle—seeing digital avatars of ABBA that look remarkably real—and the convenience of a purpose-built arena that offers good food and merchandise options. However, one thing to keep in mind is strict rules around photography and recording—so if you’re a shutterbug or love sharing live moments, this might feel limiting. This is best suited for fans of ABBA, tech enthusiasts, and anyone eager to see a concert that’s as much about the spectacle as the music.

Key Points:

• Innovative Digital Performance: See ABBA’s avatars perform as if they’re on stage in real-time.
• Beloved Setlist: Enjoy timeless hits, with new additions like Money, Money, Money and Take a Chance on Me.
• Stunning Venue: The purpose-built ABBA Arena offers excellent viewing, food, drinks, and merchandise.
• Strict Photo & Video Rules: Cameras and recordings are not allowed during the show.
• Accessible Experience: Recommended for ages 6 and up, with some restrictions for children under 12.
• Duration & Format: The 100-minute show is intense, with no intermission, so plan accordingly.

You can check availability for your dates here:

What Makes ABBA Voyage Special

From the outside, the concept sounds almost too good to be true — ABBA, almost 40 years after their heyday, performing live, but not quite. Instead, digital avatars of the band take the stage, backed by some of today’s finest musicians. It’s a clever way to bring the band’s legendary hits to life, and reviews consistently mention how lifelike the avatars are. This isn’t just a hologram; it’s a full visual and audio presentation that feels surprisingly real.

The technology behind ABBA Voyage is no small feat. It combines cutting-edge visuals, lighting, and sound engineering, giving you a sense that ABBA is truly performing before your eyes. The setlist has evolved over the years, with recent performances including classics like The Name of the Game and Super Trouper, along with the tried-and-true crowd favorites.

The Venue: ABBA Arena in Queen Elizabeth Park

The ABBA Arena itself is designed to maximize the experience. It’s purpose-built, meaning that sightlines are usually good, and the acoustics are tailored for this kind of digital concert. The arena offers a variety of food and drink options, so you can enjoy snacks and beverages without leaving your seat—something that many attendees appreciate. There’s also a merchandise shop, allowing you to purchase souvenirs like T-shirts, posters, and other memorabilia to remember your visit.

Some reviews mention that the venue is easy to find, located in Queen Elizabeth Park in South East London, and the whole setup feels modern and well-thought-out. Note, however, that transport to the arena is not included, so plan your route ahead of time. Many find that the arena’s design creates a lively, intimate concert environment despite its modern, purpose-built nature.

What to Expect on the Day

The performance lasts about 100 minutes, with no intermission. This means you’ll want to arrive a little early to find your seat and get settled, especially since strict rules around no photography, video recording, or large bags are enforced. The show is crafted to showcase the band’s iconic hits, so expect a high-energy set with spectacular lighting and visuals.

Since the avatars are digital representations, some reviews mention that the visual quality is impressive—nearly as if the band members are truly on stage. Others note that the concert feels like a glimpse into the future of live music, blending nostalgia with innovation.

Is It Worth the Price?

Ticket prices vary, but considering the advanced technology, the spectacular production, and the fact that this is a once-in-a-lifetime kind of experience, many find the ticket price reasonable. It’s a bit of an investment, but when you think about the stunning visuals and the exclusive nature of the event, it’s often viewed as good value for money—especially for ABBA fans or tech enthusiasts.

Keep in mind, food, drinks, and transport are not included, so you’ll want to budget for those separately. The merchandise options can also add to your overall spend. Still, if you’re after a memorable, high-tech concert experience, many feel it’s worth it.

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Who Would Love This?

This show is best suited for ABBA fans who want a new way to experience their favorite hits. It’s also ideal for those interested in the future of live entertainment, blending digital art with music. Travelers who appreciate visual spectacles and modern production values will likely find this a highlight of their London trip.

However, if you’re someone who prefers traditional concerts with live bands and a relaxed atmosphere, this might feel a bit sterile or artificial. Also, given the rules against recording and photography, if capturing moments during the show is important to you, this experience might not be the best fit.

The Breakdown: What You Need to Know

Duration & Format: 100-minute show, no intermission. Arrive early to find your seat and settle in.

Accessibility & Age: Recommended for those over 6; children under 3 are not allowed, and those under 16 must be accompanied by an adult. The Dance Floor isn’t recommended for under 12s.

Venue & Location: Purpose-built ABBA Arena in Queen Elizabeth Park, South East London. Easy to reach, but transport is not included.

Rules & Restrictions: No food or drinks during the performance, no large bags, no flash photography, and no recording of any kind.

Pricing & Value: Ticket prices are justified by the high-tech spectacle and unique experience, but remember to budget extra for food, drinks, and souvenirs.

Reviews & Feedback: Many rave about the visual quality and good value, though some mention the restrictions on photography as a downside.

FAQs

Can I take photos or record videos during the concert?
No, photography, filming, and audio recording are strictly prohibited during the performance to protect the integrity of the show.

How long is the ABBA Voyage concert?
The concert lasts approximately 100 minutes with no intermission, so plan your arrival accordingly.

Is the experience suitable for children?
Yes, it’s recommended for kids over 6, but children under 3 are not allowed. The Dance Floor area isn’t suited for anyone under 12.

Are food and drinks included in the ticket?
No, food and drinks are not included, but you can purchase a variety of options at the arena.

Do I need to worry about transport?
Transport to the ABBA Arena is not included, so you’ll need to plan your route—many find public transportation or taxis convenient.

What does the ticket include?
Your ticket grants access to the 100-minute ABBA Voyage concert, with no additional extras included.

Is the setlist fixed?
The setlist may vary by performance, with recent shows including some new songs like Money, Money, Money and Take a Chance on Me.

Final Thoughts

The ABBA Voyage experience offers something quite special—a high-tech concert that combines nostalgia with innovation. For ABBA fans, it’s a chance to see their favorite band perform in a way that feels modern and fresh. The visuals are often praised as stunning, making it a memorable event even for those who aren’t huge ABBA enthusiasts.

While the rules around photography and the absence of food and drinks during the show might seem like minor inconveniences, they’re part of what makes this feel like a curated, exclusive experience. The ticket price reflects the technological feat and overall production quality, making it a good value for those seeking something truly different.

This experience is best if you’re open to a concert that’s more about visual spectacle and music nostalgia than a traditional live band performance. It’s perfect for tech lovers, ABBA fans, or travelers who want to tick off a one-of-a-kind, modern entertainment experience in London.

You can check availability for your dates here:

Whether you’re a dedicated fan or curious about where live music performance is heading, ABBA Voyage is worth considering. Just plan ahead for transport, budget for souvenirs, and enjoy the show—it’s bound to be a memorable part of your London trip.