Private Reykjavik Shopping & Sightseeing Walking Tour

If you’re heading to Reykjavik and want a relaxed way to get the lay of the land while enjoying local shopping, this Private Reykjavik Shopping & Sightseeing Walking Tour could be just what you need. We haven’t done it ourselves, but based on the detailed descriptions and reviews, it sounds like an enjoyable mix of culture, commerce, and fun stories—all within a comfortable three hours.

What really appeals is how this tour combines personalized guidance with hands-on shopping. Plus, the promise of sampling Icelandic treats and enjoying a drink during the walk adds a delightful twist. That said, it’s not a full-blown sightseeing marathon, so if you’re looking for a deep dive into Iceland’s history or outdoor adventures, this might not be your only activity.

One possible consideration is the tour’s flexibility—since it’s private and customizable, it requires some planning on your part for the starting time. It’s perfect if you enjoy a tailored experience with a guide who can adapt to your interests. This tour feels ideal for travelers wanting a laid-back, engaging introduction to Reykjavik’s shopping scene with some local flavor thrown in.

Key Points

• Personalized Experience: Private group setting with a guide who adapts to your interests
• Local Shopping & Treats: Focus on shops with locally sourced products, handmade jewelry, woolens, and souvenirs
• Cultural Insights: Guided stories about Reykjavik’s history, hidden gems, and Insta-worthy spots
• Sampling & Drinks: Icelandic sweets and a choice of wine, beer, schnapps, coffee, or tea
• Flexible Timing: You control the start time, making it easy to fit into your schedule
• Accessible & Multi-language: Suitable for different languages and wheelchair accessible

This private walking tour offers a friendly and relaxed way to explore Reykjavik’s core, combining shopping, sightseeing, and local stories. It’s designed for those who want to get a sense of the city’s vibe while also picking up unique Icelandic gifts and souvenirs.

Starting Point: Ingólfur Square is the natural hub—easy to find, right in the middle of Reykjavik’s buzzing center. Guides typically wear a light blue jacket with “Your Friend in Reykjavik” on the back, making them easy to spot. Meeting there at least five minutes before the scheduled start ensures a smooth beginning.

You can check availability for your dates here:

The Itinerary in Detail

Stop 1: Ingólfur Square

This lively square is the perfect kickoff. It’s surrounded by charming streets and has a welcoming vibe. The guide will meet you here and give a quick rundown before heading out. It’s a crisp starting point that sets the scene for the city’s energy.

Stop 2: Laugavegur Shopping Street (Approx. 1 Hour)

Laugavegur is the heartbeat of Reykjavik’s shopping scene. We love the way this tour explores both the main thoroughfare and some hidden corners, sidestepping the bustling crowds when needed. The guide will take you into shops specializing in locally made products, whether that’s woolen sweaters, jewelry, or unique souvenirs.

The emphasis on shops sourcing locally means you’ll get a sense of Icelandic craftsmanship, not just mass-produced touristy stuff. It’s also a chance to ask the guide about the best places to find particular items—be it wool goods, art, or food-related gifts.

Hidden Gems & Insta Spots

The tour isn’t just about shopping—it also offers opportunities to snap photos at famous Instagram-worthy locations and discover secret local gems based on your interests. If you’re into photography, this flexibility is a real plus, as your guide can point out the best angles and spots.

More Great Tours Nearby

The Final Stop: Return to Ingólfur Square

After about an hour of exploring shops and chatting about Reykjavik’s culture, the tour winds back to the starting point. This convenience means you can seamlessly continue your day or head to another activity.

What’s Included & What You Can Expect

Drinks & Treats

A highlight is the inclusion of Icelandic sweets, giving you a taste of local confections. Plus, during a designated stop, you can enjoy a glass of wine, beer, schnapps, or simply coffee or tea. This relaxed pause makes the experience feel more like catching up with a friend than a formal tour.

Expert Guidance

The guides are described as knowledgeable and friendly, ready to entertain you with stories and tips about Reykjavik’s best food, drink, and shopping options. They’re also multi-lingual, which is helpful if you’re visiting from abroad.

Discounts & Local Partnerships

Some stores offer special discounts for tour participants, adding extra value. It’s a small perk that can make your shopping experience more budget-friendly.

How Valuable Is It?

At $155 per person for three hours, the price might seem steep for just shopping. But when you consider the personalized guidance, insider tips, tasting experience, and flexible itinerary, it feels more like a well-curated introduction to Reykjavik’s vibrant shopping scene. Plus, the small group or private setting ensures you won’t get lost in a big crowd, making it more intimate and tailored.

If you’re someone who appreciates local craftsmanship, enjoys shopping for unique souvenirs, or just wants a relaxed introduction to Reykjavik with a knowledgeable guide, this tour is a good fit. It’s especially suited for those who prefer a more private experience rather than large group tours. Also, if you’re interested in sampling Icelandic treats and enjoying a drink during your walk, this adds a personal touch that many travelers find appealing.

It’s probably less suited for travelers looking for a comprehensive city tour with museums and historical sites or those wanting to spend many hours exploring outdoors. It’s also worth noting that the minimal age for alcohol consumption is 20, so younger travelers should keep that in mind.

This Private Reykjavik Shopping & Sightseeing Walking Tour offers a friendly, personalized way to get to know the city’s shopping scene and local stories in just three hours. The ability to customize the starting time and the inclusion of tastings and drinks make it feel like a relaxed, social experience rather than a rushed tour. The focus on shops that emphasize locally sourced products and Icelandic craftsmanship means you’re likely to come away with meaningful souvenirs.

The guides are described as knowledgeable, friendly, and ready to answer questions, which enhances the value. For travelers who enjoy discovering hidden spots, sampling local treats, and shopping in a more intimate setting, this tour delivers a lot for the price.

If your idea of a perfect introduction to Reykjavik involves a mix of culture, shopping, and lighthearted storytelling, this tour could be just what you’re looking for.

Can I choose the start time for this tour?
Yes, the tour is flexible, and you control the starting time to fit your schedule.

What is included in the price?
Your guide, Icelandic sweets, a choice of drink (wine, beer, schnapps, coffee, or tea), and discounts at certain stores.

Is this tour suitable for people with mobility issues?
Yes, it is wheelchair accessible, making it more inclusive.

What kind of shops will I visit?
Shops focusing on locally sourced products, handmade jewelry, woolen items, souvenirs, and more.

How long does the tour last?
Approximately 3 hours, depending on your and the guide’s pace.

Are children allowed on this tour?
While the age for alcohol is 20, children can join the tour as long as they’re comfortable walking and exploring.

What languages are guides available in?
The tour is available in multiple languages including English, German, French, Italian, Norwegian, Swedish, Spanish, Danish, Icelandic, and Chinese.

Where does the tour start?
At Ingólfur Square in Reykjavik, in front of the Center Hotels Plaza.

What if I need to cancel?
You can cancel up to 24 hours in advance for a full refund—making it flexible if your plans change.

If you’re after a relaxed, friendly, and insider-friendly intro to Reykjavik’s shopping scene, this tour offers a good mix of local flavor, expert guidance, and personal touches. It’s a great way to start your trip, especially if you love discovering handmade and locally sourced Icelandic products.

You can check availability for your dates here: