If you’ve been pondering a way to explore Spain’s celebrated wine region without the hassle of planning every detail, a private tour from Bilbao to La Rioja might just be your answer. This particular experience promises an intimate look into some of the most renowned vineyards in the area, combined with a dash of local culture. While it’s not a cheap outing, the reviews suggest it’s a real winner for those wanting quality, personalization, and a taste of authentic La Rioja hospitality.
What we really love about this tour is how it balances expert-guided wine tastings with cultural sightseeing—think medieval villages and castle towers—making it a well-rounded day. Plus, the private setting means more personal attention, which can significantly enhance the experience. On the flip side, it’s a full day, so if you prefer relaxed, low-key activities or traveling on a tight schedule, it might feel a bit packed. This tour is well-suited for wine enthusiasts eager for a deeper understanding of Rioja wines and those who enjoy a mix of scenic beauty and cultural charm.
- Key Points
- A deep dive into the experience
- The Itinerary and Its Charm
- Cultural Stop in Laguardia
- What the Tours Offer
- What Past Travelers Are Saying
- Practicalities and Considerations
- Who should consider this tour?
- The Sum Up
- Private tour Bilbao to La Rioja A day of Winery Tours and Tasting
- FAQ
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Key Points

- Private Experience: Only your group participates, ensuring a personalized and relaxed atmosphere.
- Expertly Curated: Visits to two different wineries in La Rioja and Rioja Alavesa, with tastings and food pairings.
- Cultural Side: Includes a tour of Laguardia’s castle, caves, and medieval streets, adding historical flavor to the day.
- Value for Money: Many reviews highlight this as a good deal considering the personalized service and quality experiences.
- Flexible Options: Lunch isn’t included but can be arranged, giving you the freedom to choose what and where to eat.
- Highly Rated: With a 5-star rating from nine reviews, it’s clearly a favorite among past travelers.
A deep dive into the experience

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The Itinerary and Its Charm
Starting early at 8:30 am, the tour kicks off with a pickup in Bilbao, setting the tone for what’s to come. From there, the day is carefully split between wine and culture, with visits to two wineries—one in La Rioja and another in Rioja Alavesa. Each winery offers about an hour and a half of touring and tasting, giving you plenty of time to understand different winemaking styles and to sip on some of the best the region offers. According to reviews, the guides have personal relationships with these establishments, which means the tours feel warm and welcoming—not just cookie-cutter experiences.
At each winery, you’ll indulge in food pairings—a chance to see how different wines complement local flavors—and sample up to eight wines in total. While the tasting is a highlight, the reviews emphasize the guide’s role in making these experiences both educational and fun. One reviewer even mentioned they ended up buying extra wine to bring home, with the guide helping coordinate the purchase—a sign of the good relationships the tour fosters.
Cultural Stop in Laguardia
The tour’s cultural highlight is a private visit to Laguardia, a medieval village famous for its castle, caves, and streets that echo centuries of history. Spending about an hour exploring this charming town, you’ll get a chance to walk through ancient streets, peek inside caves, and enjoy panoramic views from the castle tower. Past travelers have described Laguardia as “impressive” and “packed with history,” making it a perfect spot to balance out the wine-focused part of the day.
What the Tours Offer
The inclusion of snacks and water keeps you comfortable, and the flexibility of the lunch arrangement allows you to choose a local restaurant without being tied down to a fixed menu. Many travelers appreciated this, as it let them indulge in what they were craving and explore Laguardia’s streets at their own pace afterward. The tour’s round-trip transportation ensures a stress-free experience, so you can focus on enjoying the scenery and conversations without worrying about logistics.
What Past Travelers Are Saying
Multiple reviews praise the knowledgeable guides—one called the host “professional, knowledgeable, and a great host”—which really enhances the experience. Another reviewer appreciated the “personal relationships” the guide has with wineries, making tastings feel more authentic and less commercial. The total cost, around $286.60 per person, is considered reasonable, especially when compared to other wine tours that often charge more for less personalized service.
Many reviews also mention how this tour helped them develop a new appreciation for Spanish wines, going from having little knowledge to becoming enthusiasts. They especially liked the variety—ranging from Crianza to Gran Reserva—and the chance to learn about different wine-making processes at boutique wineries.
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Practicalities and Considerations
This is a private tour, so your group will be the only participants, which naturally means a more tailored experience. The 8 to 9 hours duration fits a full day nicely, though it is a bit intensive if you prefer slow-paced mornings. The pickup service adds convenience, and the flexible lunch options give you control over your dining experience.
One thing to keep in mind: since the tour visits two wineries and a cultural site, it’s best for those comfortable with a busy schedule and walking around. It’s most suitable for adults or wine enthusiasts who enjoy a mix of tasting, sightseeing, and learning. Families with children might find the cultural stops interesting, but the focus on wine might not appeal to younger kids.
Who should consider this tour?

This experience really shines for wine lovers eager to go beyond tasting and learn about the stories and traditions behind Rioja wines. It’s perfect for those who appreciate personalized service, want a hassle-free day, and value combining cultural sightseeing with wine. If you’re curious about Spanish wines or looking for an authentic, educational experience, this tour covers all the bases.
However, if your travel style leans more toward relaxed, slow mornings or you’re on a tight schedule, you might find the full-day format a bit much. Also, if you’re traveling with children or prefer purely cultural outings without wine, this might not be the best fit.
The Sum Up

This private Bilbao to La Rioja wine tour offers a well-balanced mix of wine tasting, cultural exploration, and scenic views. The personal touches—like visits to boutique wineries and a private village tour—make it stand out as a more intimate and authentic experience than larger group trips. Past travelers consistently praise the knowledgeable guides and the genuine hospitality they encountered.
For those passionate about wine or eager to learn more about Rioja’s unique offerings, this tour provides excellent value, especially considering the exclusive nature of the experience and the quality of the wineries visited. It’s a particularly good choice if you’re looking for a full, engaging day that combines education, enjoyment, and a dash of history.
Ultimately, if you want a highly rated, personalized wine adventure that offers a taste of Spain’s renowned wine culture along with scenic beauty and cultural highlights, this tour is likely to meet or even exceed your expectations.
Private tour Bilbao to La Rioja A day of Winery Tours and Tasting
“The full day trip was fantastic with our private driver and guide. Our guide gave us a full understanding of the history and present day La Rioja …”
FAQ

Can I choose the lunch option?
Yes, you can opt to have lunch at a selected restaurant after booking, with the freedom to choose your dishes. The tour does not include a fixed menu, so you can dine according to your preferences.
Is this tour suitable for most travelers?
Most travelers can participate, and the tour is private, which makes it adaptable to your group’s pace and needs. Service animals are also allowed.
How many wineries will we visit?
You’ll visit two wineries—one in La Rioja and another in Rioja Alavesa—each offering a tour and tastings.
What’s included in the package?
The tour includes visits and tours of both wineries, wine tastings, snacks, water, and food pairings.
How long does the tour last?
It lasts approximately 8 to 9 hours, starting at 8:30 am, making it a full-day experience.
Is transportation provided?
Yes, pickup is offered, so you don’t need to worry about transportation logistics.
Can I cancel if my plans change?
Yes, the tour offers free cancellation up to 24 hours before the experience, allowing you to plan with confidence.
If you’re after a personalized, in-depth look at Rioja wine, combined with cultural sights and the comfort of private service, this tour seems like a solid choice. Just be ready for a full and exciting day, and enjoy the journey through one of Spain’s most celebrated wine regions.
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