If you’re eyeing a trip to Cozumel and want a mix of adventure, cultural insight, and a splash of relaxation, the Tours On The Island Cozumel package might catch your eye. This private five-and-a-half-hour tour offers a chance to explore the island’s lush landscapes in a Jeep, visit a traditional tequila factory, and cool off in cenotes—an experience that promises both fun and a bit of education. We’ve looked into what this tour offers, and here’s the lowdown, honest and straightforward, to help you decide if it’s the right fit.
What we really like about this tour is its balanced itinerary—combining off-road fun with immersive cultural stops. We also appreciate the personalized touch that comes with a private tour, ensuring your group gets flexible attention and a tailored experience. On the flip side, some might find the value a bit uneven, especially if restaurant choices don’t meet expectations or if you’re seeking a more relaxed, less packed schedule.
This tour is best suited for adventurers who want a comprehensive Cozumel experience—think off-the-beaten-path exploration, authentic tastings, and scenic highlights. If you’re traveling with a moderate level of fitness and enjoy a mix of activity and culture, this could be a great pick. Just keep in mind that the tour involves some walking, swimming, and off-road driving, so it’s not the best choice if you’re looking for a completely relaxed day.
Key Points

- Private, personalized experience: Your group gets exclusive attention, which can make the day feel special.
- Diverse activities: From off-road jeep rides to tequila tastings, the tour offers a well-rounded snapshot of Cozumel.
- Great value for the price: The tour includes transport, a meal, and activities, making it a convenient package.
- Beautiful sights and adventures: Expect stunning views from El Mirador, a dip in Jade Cenote, and lush jungle scenery.
- Knowledgeable guides: Multiple reviews praise the guides for their friendliness and expertise.
- Some variability in food quality and restaurant experience: At least one review noted the restaurant was less impressive.
An In-Depth Look at the Tour
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Starting Point: Pickup and Private Transportation
The tour kicks off with a pickup service, which is a real plus. Knowing that your transport is arranged just for your group means less hassle, especially if you’re coming from a cruise or a hotel. The private transportation ensures a relaxed start, and you’ll be whisked away to the adventure right away.
Exploring the Cozumel Jungle
Once in the Jeep, you’ll venture into the verdant landscapes of Cozumel. The drive takes you through winding roads, dense forests, and lush vegetation, giving you a genuine feel for the island’s natural beauty. This part of the tour is as much about enjoying the scenery as it is about the off-road action.
El Mirador: Scenic Overlook
Next, the journey takes you to El Mirador, a viewpoint that offers impressive vistas of the island’s east side. Expect to snap some photos and soak in the expansive views—perfect for those Instagram moments or just a quiet moment of appreciation. Reviewers highlight that this stop provides some of the best sights you’ll get on the tour.
El Cedral and Jade Caverns
The off-road segment begins in the charming town of El Cedral, a site that embodies Cozumel’s history and roots. Here, the real adventure starts as you head toward the Jade Cenote and caves. The cenote is a highlight—you can swim in its clear waters or even try a leap from 3 meters for a bit of adrenaline. Visitors appreciated the chance to cool off and enjoy the natural setting.
One reviewer shared, “We loved the way the guides explained the caves’ history while we swam,” showing how educational tidbits add value. The cenote visit typically lasts about an hour, and the admission is included, making it a seamless experience.
Tequila Factory Visit
After the cenote, the tour moves to Mi Mexico Lindo Tequila Factory. Here, you can indulge in a tequila tasting session, trying everything from white tequila to flavored options. The tasting is a definite hit, with reviews praising the quality and variety. One person called it a “10,” and many noted the guides’ explanations made the experience both fun and informative.
Lunch and Relaxation
The tour culminates with a lunch at a local restaurant or beach club. One of the few mixed points in reviews concerns the restaurant experience—while some thought the food was good, others felt it could be better. The included lunch is a nice touch, but if you’re a foodie, you might want to plan for additional dining options.
A common theme is that the choice of restaurant can impact your overall impression, but the convenience of having a meal included is definitely a plus when on a cruise or tight schedule.
Beach Break at a Beach Club
The final stop is a beach club, where you can unwind, swim, or just relax in a beautiful setting. This is a perfect way to close an active day, especially for those who want a little downtime after exploring.
The Real Experience Based on Reviews

Many who took this tour highlight Kevin and other guides’ friendliness and knowledge. One reviewer said, “Kevin was awesome and very knowledgeable,” which adds a personable touch to the adventure. Others appreciated the flexibility—guides willing to adapt if you’re not interested in certain stops, like shopping or tequila tasting.
The value for money seems fair, given that the tour includes transportation, activities, and lunch. But as one reviewer pointed out, the restaurant may not always meet expectations, so it’s worth managing those expectations beforehand.
In terms of timing, the entire experience runs about 5 hours and 30 minutes—a solid half-day of fun without feeling rushed. This makes it suitable for cruise visitors or those with limited time but still wanting a full taste of what Cozumel offers.
Who Should Consider This Tour?

This adventure is ideal for active couples, groups of friends, or small families who want more than just lounging on a beach. If you enjoy off-road vehicles, scenic overlooks, and cultural stops, you’ll probably find this tour engaging. It’s also good for travelers who value personalized attention and want a balanced mix of adventure and relaxation.
However, keep in mind that moderate physical fitness is recommended, especially if you plan to swim or do some light hiking around the cenote. If you’re looking for a completely laid-back day or travel with very young children, this might not be the perfect fit.
Final Thoughts: Is It Worth It?

All in all, the Tours On The Island Cozumel Jeep Adventure offers a well-rounded, memorable experience. The guides are praised for their friendliness and expertise, making the day more enjoyable. The stops at scenic vistas, jade cenote, and tequila factory deliver authentic and fun moments. Prices seem fair given the inclusions, but as with any tour, small variations in food and restaurant quality may affect your enjoyment.
For travelers craving a combination of off-road driving, cultural exploration, and beach time, this tour ticks a lot of boxes. It’s especially suited for those who want to see a different side of Cozumel beyond the usual beach resorts. The flexible, private format means your group can tailor the day a little, which adds to the overall appeal.
If you’re looking for a full, active day with a personal touch, this tour could be a great choice. Just remember to set some expectations about the restaurant experience and be ready for a varied but enjoyable adventure.
Tours On The Island Cozumel
“Tequila tasting was a 10 The total tour was a Bit over priced for value and Resturant food was a 2 we order a bunch of stuff. Tour guide needs to…”
FAQs

What is included in the tour?
The tour includes private transportation, the use of snorkeling equipment, lunch, and visits to the jade cenote and tequila factory. The admission tickets for the cenote and tequila tasting are included.
How long does the tour last?
It lasts approximately 5 hours and 30 minutes, giving you plenty of time to enjoy each stop without feeling rushed.
Is alcohol included?
Yes, alcoholic beverages are included, particularly the tequila tasting at the factory.
Are there activities suitable for children?
While the tour involves swimming and off-road driving, it’s best suited for those with moderate physical fitness. The cenote allows for swimming, which could be enjoyable for older children who are comfortable in the water.
What is the main highlight of this experience?
Many reviews point to the guides’ friendliness and knowledge, the scenic stops like El Mirador, and the unique experience of swimming in Jade Cenote.
Can I customize the stops?
Since it’s a private tour, the guides are reportedly flexible to accommodate your preferences, such as skipping shopping or tasting if desired.
What about food quality?
Opinions vary—some found the included restaurant good, others thought it could improve. It’s worth managing expectations and perhaps bringing snacks if needed.
Is this tour suitable for people with limited mobility?
Moderate physical fitness is recommended. For those with mobility issues, some stops like the cenote involve swimming or walking on uneven terrain.
What’s the booking process?
You can book about 22 days in advance, and the tour offers free cancellation up to 24 hours beforehand for peace of mind.
If you’re after a lively, varied day exploring Cozumel’s natural beauty and local flavors, this Jeep Adventure to Jade Caverns with Lunch could be just the ticket. It blends adventure, culture, and relaxation in a friendly, intimate setting—perfect for those who want a little bit of everything.
More Tours in Cozumel
- Guided Day Tour in Cozumel on a Clear Boat and Electric Scooter
- Cozumel: Catamaran Tour To Isla de la Pasión
- Shore Excursion: Jeep Ride, San Gervasio Ruins & Beach Club
- Jeep Tour of Cozumel with Lunch and Beach Club
- Cozumel: Jeep & Xrail Adventure Excursion
- Jade Caverns Private Jeep Tour with Lunch and Snorkeling
More Tour Reviews in Cozumel
- Guided Day Tour in Cozumel on a Clear Boat and Electric Scooter
- Cozumel: Catamaran Tour To Isla de la Pasión
- Shore Excursion: Jeep Ride, San Gervasio Ruins & Beach Club
- Cozumel Mezcal Masterclass and Gourmet Experience
- Private Van Service. Tasting the best of Cozumel
- Jeep Tour of Cozumel with Lunch and Beach Club
More Cozumel experiences we've covered
- Cozumel: Catamaran Tour To Isla de la Pasión
- Shore Excursion: Jeep Ride, San Gervasio Ruins & Beach Club
- Tours On The Island Cozumel
- Cozumel Mezcal Masterclass and Gourmet Experience
- Private Van Service. Tasting the best of Cozumel
- Jeep Tour of Cozumel with Lunch and Beach Club
- Cozumel History Flavors and Beach
- Secret Palancar Beach Experience
- Cozumel: Jeep & Xrail Adventure Excursion
- Jade Caverns Private Jeep Tour with Lunch and Snorkeling
- Private Jeep Cozumel Snorkeling Adventure in Jade Cave and Lunch
- KUZÁ Beach & Adventure Park Deluxe Pass & Water Park Adventure
