If you’re eyeing a trip to Guadalajara and want to get beyond the usual sights, this Tequilero Tour with Horseback Riding sounds like a pretty neat way to spend a day. It’s designed for those curious about tequila’s roots, wanting an authentic glimpse into Mexican culture, and perhaps even enjoying a little adventure along the way. From visiting a family-owned tequila factory to riding horses on a charro canvas, this tour packs in a lot – and from the reviews, it seems to deliver a genuine, friendly experience.
What really catches our eye are a couple of standout features: the chance to walk through the process of tequila-making with a third-generation family involved—and to do so in a setting that feels personal, not touristy. Plus, the horseback ride inside the factory adds a fun, memorable touch that’s not your everyday activity. However, one thing to consider is that this isn’t a large-group, mass-market tour; it’s geared more towards intimate experiences, which can be wonderful but might not suit everyone’s expectations if you’re after a big bus crowd.
This tour is especially well-suited for travelers who appreciate local stories, craftsmanship, and want to see a less commercial side of tequila. If you’re a foodie, a culture seeker, or someone who’s already fascinated by tequila and Mexican traditions, you’ll probably find plenty to love. It’s also a good pick for those who like a bit of adventure, since horseback riding is included—and the views you’ll get are reportedly quite impressive.
Key Points

- Authentic Family-Owned Factory: You’ll visit a factory run by the 3rd-generation of a tequila-making family, offering personal stories and behind-the-scenes insights.
- Horseback Riding Inside the Facility: Riding on a charro canvas adds a traditional Mexican touch and makes the experience stand out.
- Cultural & Culinary Stops: The tour includes a visit to Arandas, a renowned tequila region, plus a meal at the famous Carnitas Jaimes, giving you a taste of local cuisine.
- Informative Guides & Stories: Guests praise the guides’ warmth and knowledge, making the visit both educational and engaging.
- Stunning Views & Photo Opportunities: The scenery, especially during the horseback ride, is highlighted as a highlight, perfect for memorable photos.
- Flexible, Personalized Experience: Since it’s a private tour, your group gets a tailored, friendly vibe—no crowded bus atmosphere.
The Itinerary in Detail

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Stop 1: Exploring Arandas and Agavero Fields
We recommend starting your day with a pick-up at the meeting point in Guadalajara around 10 am. The drive to Arandas in the Altos de Jalisco region offers a scenic introduction to one of Mexico’s most famous tequila-producing areas. Known for brands like Patron and Don Julio, this region’s reputation is well-earned, and visiting here means you’re stepping into the heartland of premium tequila.
Once there, the first stop is the agavero fields. Here, you’ll see firsthand what makes these plants so special. The guide will likely explain the process of cultivating and harvesting agave, giving you a clearer picture of what goes into your favorite spirit. It’s a chance to appreciate the work behind every bottle—something you might find illuminating if you’re into craft production or simply want to understand what makes tequila unique.
The Family-Owned Factory: La Fabrica Camarena
Next, you’ll get a behind-the-scenes look at La Fabrica Camarena, a factory capable of producing over a million boxes of tequila a year. What sets this apart is the personal touch—you’re not just walking through a big commercial plant, but hearing stories directly from a member of the Camarena family. Guests have shared how the guide’s warmth and knowledge make the experience feel like visiting family.
The factory visit is described as very well carried out, with knowledgeable descriptions of the tequila-making process. You’ll likely learn about fermentation, distillation, aging, and bottling, all while being surrounded by the machinery and storied history of the family business. Several reviews mention the “hidden stories” and anecdotes that make the visit more lively and personal.
Horseback Riding on the Charro Canvas
After touring the factory, the fun continues with a horseback ride inside the facility’s charro canvas. This traditional Mexican horseback riding experience isn’t just a photo op; it’s a chance to connect with a proud part of Mexican culture. Guests report that the views during this ride are wonderful, and it’s a memorable way to feel the pride and spirit of Mexico.
The horseback riding has earned praise for its scenery and the joy it brings to the experience. Even those new to riding find it accessible and enjoyable. And it’s rare to find this kind of activity integrated directly into a tequila tour, making it a unique feature that adds value.
Cultural Exploration & Local Flavors
Visit to Parroquia de San Jose Obrero
Post-tequila, the tour heads into Arandas town center, where you get to explore the Parroquia de San Jose Obrero. The church is notable for its architecture and the impressive second-largest bell in Latin America. Guests often enjoy strolling through the town, soaking in local life and capturing photos of the charming streets and vibrant scenery.
Lunch at Carnitas Jaimes
A highlight for many is the stop at Carnitas Jaimes, arguably Arandas’ most famous restaurant. While lunch isn’t included in the tour price, it’s a recommended opportunity to try authentic Mexican carnitas, a local specialty. Guests have described the food as delicious, and it’s a chance to relax, digest, and chat about what you’ve experienced so far.
Walking Tour of the Town
Following lunch, a short walk around the town’s center lets you see the church up close and appreciate the local atmosphere. The group often comments on how friendly and welcoming the town feels, making it a good place for some casual sightseeing or photos.
Pricing & Value

The tour costs about $57.38 per person, which, considering the personalized experience, the visits, horseback riding, and local insights, offers good value. The cost includes transportation in an air-conditioned vehicle, a welcome cocktail, and the horseback ride. Not included is lunch, but that’s typical for tours—giving you flexibility to choose what and where to eat.
Guests have shared that the guides make the trip worthwhile, with many mentioning their warmth, friendliness, and vast knowledge. The private nature of the tour means you won’t be part of a large group, allowing for a more relaxed and tailored experience.
What Do Travelers Say?

Based on the reviews, the overall sentiment is very positive—11 out of 11 give it a perfect rating. Reviewers praise the guides’ knowledge, the authenticity of the experience, and the stunning views. Several mention how the stories and personal touches make it stand out.
One guest shared that Edgar, the guide, made them feel like family, and another said that the factory’s gardens are a dream. Horseback riding is consistently highlighted as a ‘spectacular’ part of the day, especially for its scenery and cultural significance.
Some reviews note the importance of booking in advance—about 11 days on average—so plan accordingly if you want to secure a spot.
Final Thoughts

This tour offers a neat blend of culture, craftsmanship, and adventure. You get to see how tequila is made by a family with a proud tradition, learn stories seldom heard outside Mexico, and enjoy some authentic Mexican activities like horseback riding. The price reflects a high-quality, personalized experience that’s more intimate than big tourist buses.
If you’re someone who values authentic local experiences, enjoys learning about traditional industries, and doesn’t mind a bit of riding, this tour ticks a lot of boxes. It’s especially good for those who want to combine cultural discovery with a bit of fun in a relaxed setting.
For travelers seeking a straightforward, genuine glimpse into tequila’s roots—without large crowds or overly commercial stops—this tour is a solid choice. Just keep in mind that it’s a full-day commitment, and lunch is on your own.
FAQ

Is this a private tour?
Yes, it’s a private experience, meaning only your group participates, which allows for a more personalized and relaxed atmosphere.
What’s included in the tour?
Transportation in an air-conditioned vehicle, a welcome cocktail, and horseback riding inside the factory are included. The factory visit and town exploration are part of the package.
How long does the tour last?
It lasts approximately 8 hours, beginning around 10 am and ending back at the meeting point.
Is this suitable for children?
The tour involves horseback riding and walking, so consider the age and comfort of children in your group. It’s best suited for travelers who are comfortable with these activities.
How far in advance should I book?
Most travelers book about 11 days ahead, so plan accordingly to secure your spot.
What’s the price per person?
It costs around $57.38, which covers most activities and transport—good value given the personalized nature.
Is lunch included?
No, lunch isn’t included; you can choose to eat at Carnitas Jaimes or elsewhere in Arandas.
What’s the scenery like during the horseback ride?
Guests have described the views as “wonderful,” with plenty of photo opportunities and a chance to feel connected to Mexican traditions.
Can I expect to learn a lot about tequila?
Absolutely. The guides share detailed stories, process descriptions, and family anecdotes that deepen your understanding.
Is the tour weather-dependent?
Yes, like most outdoor activities, it requires good weather. If canceled due to rain, you’ll be offered a different date or a full refund.
Tequilero Tour with Horseback Riding
“Arturo went above and beyond to accommodate me for this tour. I was the only one to book, and 2 people were needed for the tour to take place. Inst…”
Final Word

This Tequilero Tour with Horseback Riding offers a genuine peek into Mexico’s tequila-making traditions, combined with a touch of adventure and culture. It’s ideal for travelers who want an authentic, intimate experience—especially if you’re curious about the stories, process, and pride behind Mexico’s most famous spirit. Expect friendly guides, beautiful scenery, and an inside look that’s difficult to find in more commercialized tours. If that sounds like your kind of day, I’d say go for it.
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