If you’re heading to Traverse City and craving a relaxing, upscale way to sample some of the area’s finest drinks, this VIP tour might just be what you’re looking for. Instead of the usual loud, crowded party bus, this experience offers a quieter, more personalized approach—think luxury SUVs, expert guides, and a small-group vibe that feels more like a friends’ outing than a tourist trap.

What really caught our eye are two things: first, the luxury SUV transportation that promises comfort and style, and second, the knowledgeable, local guides who truly know their drinks. On the flip side, one thing to consider is that food and additional drinks aren’t included, so you’ll want to budget for extra purchases at each stop.

This tour is ideal for those who value quality over quantity, enjoy learning from real experts, and prefer a more intimate setting without the chaos of a typical bus tour. Whether you’re a wine enthusiast, craft beer lover, or spirits explorer, this experience offers a relaxed way to discover Traverse City’s beverage scene.

Key Points

Luxury Transportation: Travel in style in a GMC Yukon or similar, avoiding the cramped bus scene.
Expert Guides: Guides are real local connoisseurs, adding depth to each stop.
Smaller Groups: Semi-private tour with most groups of 6-7, making it more personal.
Flexible Schedule: Tour times at 11:45 AM or 4:30 PM, some days with a 2:30 PM option.
Samples Included: Sip on drinks at four stops, with tasting flights or samples—food and bottles are extra.
Bonus Perk: Groups of 6+ get a free bottle of wine, which can be a nice touch for wine lovers.

You can check availability for your dates here:

A Closer Look at the Experience

This VIP tour stands out because it’s designed for those who want a luxurious, relaxed experience rather than the typical party bus scene. You’ll hop into a well-maintained, air-conditioned GMC Yukon or similar vehicle, which feels more like a friend’s car than a tour trolley. It’s a refreshing change from the often noisy, crowded bus tours that can leave you feeling more overwhelmed than relaxed.

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The Itinerary and Stops

The tour features visits to 4 top-tier breweries, distilleries, or wineries, each chosen for their quality and local flavor. The exact stops can vary, but you’ll generally get a chance to sample a range of drinks—whether craft beers, spirits, or wines. The guides, Tracy, Kyle, and Andie, are passionate and well-versed in the local scene. They don’t just pour samples—they share insights, recommendations, and stories that deepen your appreciation for each location.

One of the best parts? The personalized approach means the stops can be tailored based on your interests, or at least, the guides are flexible to some degree. Plus, if you’re part of a group of 6 or more, you’ll receive a complimentary bottle of wine—an excellent perk if you’re into collecting or sharing.

The Guides and Their Knowledge

Our understanding from reviews is that these guides aren’t just drivers—they’re local experts with genuine enthusiasm. Guests rave about how much they learned about Traverse City’s beverage scene, with some saying, “Magic Mike” and the other guides are super knowledgeable and eager to share their insights. It feels more like hanging out with friends who happen to know everything about the local drinks.

The Sample Experience

Sampling at each stop is included, but keep in mind that additional tastings, food, bottles, and merchandise are extra. Many guests appreciate the inclusion of samples, which allows you to get a real taste of what each place offers without feeling rushed or overwhelmed. Plus, the opportunity to buy bottles or merchandise at each stop means you can bring home a little piece of Traverse City.

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The Atmosphere and Group Size

Most groups are small—around 6-7 guests—meaning you won’t be lost in a crowd. This smaller size fosters a more intimate, relaxed environment. Several reviews mention how much they appreciated the semi-private feel, especially compared to larger, louder bus tours. For those who prefer a more personalized experience, this is definitely a plus.

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Price and Value

Priced at $199 per person, this tour isn’t the cheapest option, but it seems to deliver good value for those seeking comfort, expertise, and a tailored experience. The luxury SUV, knowledgeable guides, and small group size justify the price, especially if you value quality over quantity. Remember, food and drink purchases are extra, so budget accordingly.

The Practical Details

Meeting Point: The tour begins on the east side of the Hardy Street Parking Structure near the State Street entrance, right next to Middlecoast Brewery. The convenience of pickup and drop-off in downtown Traverse City means you won’t need to worry about parking or long walks. Optional pickups at local hotels or motels can often be arranged, which is a real bonus.

Duration: Around 4.5 hours, with specific tour times at 11:45 AM or 4:30 PM—some days have a 2:30 PM slot. This gives you options depending on whether you want a mid-morning or late-afternoon experience.

Transportation: The vehicle is air-conditioned and private, providing a quiet, comfortable environment. The emphasis on avoiding party buses or old, tired transportation makes this a more refined choice.

Group Size & Exclusivity: Most groups will have their own vehicle, making it ideal for couples, small groups of friends, or even small families (if the group setting is suitable). Larger groups of 6 or more get a free bottle of wine, which adds a little extra value.

Booking & Flexibility: The tour offers free cancellation up to 24 hours in advance, and the “reserve now, pay later” option keeps your plans flexible—perfect if you’re still finalizing your trip details.

What We Think — Pros and Cons

Pros:
– The luxury SUV makes for a comfortable, stylish ride.
– Expert guides add depth and local flavor to each stop.
– The small group size creates a relaxed, intimate atmosphere.
– Flexible scheduling options fit different plans.
– The included samples provide a good introduction to each location’s offerings.
– Easy downtown pickup and drop-off enhance convenience.

Cons:
– Since food and additional drinks are extra, your overall costs can add up.
– The tour isn’t suitable for pregnant women or those with mobility impairments, given the nature of stops and vehicle access.
– It’s a more premium price point—not necessarily suited for budget travelers.

Who Is This Tour Best For?

This experience really appeals to people who want a comfortable, knowledgeable, and personalized tour. If you enjoy learning about local drinks, appreciate good transportation, and prefer to avoid the hustle of larger bus tours, you’ll find plenty to love here. It’s especially suited for couples, small groups, or anyone wanting to indulge in Traverse City’s beverage scene in style.

While not designed specifically for families or children, adult groups—especially those celebrating special occasions or just looking to relax—will find it a fitting choice. It’s ideal if you want to avoid the chaos, focus on quality, and get tailored recommendations from guides who know the scene inside out.

Frequently Asked Questions

Is this tour suitable for children or pregnant women?
No, the tour is not suitable for pregnant women or those with mobility impairments. It’s designed for adults who want to sample drinks and enjoy a relaxed environment.

Are food and bottles included in the price?
No, drink and food prices are extra. The tour provides samples, but additional tastings, bottles, or merchandise are purchased separately.

How many people will be in my group?
Most groups have around 6-7 guests, making for a semi-private, intimate experience. Larger groups of 6 or more will receive a free bottle of wine.

Where do we meet for the tour?
The meeting point is on the east side of Hardy Street Parking Structure near the State Street entrance, next to Middlecoast Brewery, with some options for pickup at local downtown locations.

Can I cancel or reschedule my booking?
Yes, you can cancel up to 24 hours in advance for a full refund. The tour also offers a reserve-and-pay-later option for flexibility.

What’s the duration of the tour?
The tour lasts around 4.5 hours, with scheduled start times at 11:45 AM or 4:30 PM, and some days may have a 2:30 PM option.

Is transportation comfortable and private?
Absolutely. The luxury SUVs like GMC Yukons provide a quiet, air-conditioned environment, and most groups will have their own vehicle.

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Final Thoughts

This Traverse City VIP tour offers a laid-back, upscale way to explore the local beverage scene. The focus on personalized service, expert guides, and a comfortable vehicle makes it stand out from more traditional, crowded bus tours. It’s perfect for those who want to savor their drinks without feeling rushed or overwhelmed, and who appreciate a bit of style and inside knowledge along the way.

While the price might be on the higher side, many guests find the quality of guides, comfort of transportation, and intimate group size justify the cost. Just remember that extra purchases are on you, and it’s not suited for kids or those with mobility challenges.

If you’re someone who loves discovering local gems in a relaxed setting, this experience could be a highlight of your trip to Traverse City. Just go in with an open mind, a sense of curiosity, and an appreciation for good drinks and good company.