PRIVATE NON BUS Traverse Old Mission Wine Distillery Tour: An Honest Look
If you’re considering a trip to Traverse City and want to explore its renowned wine scene without the chaos of a party bus, this Private Non-Bus Traverse Old Mission Wine Distillery Tour might just be what you’re after. While we haven’t personally taken this exact tour, we’ve gathered enough details to give you a balanced picture of what it offers and whether it’s worth your time.
What makes this tour appealing are its private, upscale vibe and the chance to sample wines in a relaxed, intimate setting. We also love the idea of avoiding the usual noisy bus crowds, especially if you prefer a calmer, more personalized experience. On the flip side, the price point might give some pause, especially for smaller groups. But if you’re after a special day with friends or family that feels exclusive and tailored, this could be a great fit.
This tour is particularly suited for folks who want a more refined wine experience—think luxury SUVs, expert guides, and a personal touch—rather than those looking for a party atmosphere. It works well for couples, friends, or small groups who appreciate good wine and stunning views but don’t want the fuss of large, rowdy bus tours.
You can check availability for your dates here:Key Points

- Private and personalized: The tour caters to small groups up to 7, offering a VIP vibe without the party bus noise.
- Expert guides: Guides are seasoned wine lovers and connoisseurs, providing knowledgeable recommendations and insights.
- Stunning scenery: Expect beautiful views of East and West Bays en route, adding a scenic backdrop to your tasting day.
- Flexibility and convenience: Pick-up is in downtown Traverse City, and tours are customizable, with options for different times.
- Cost per group: $369 for up to 2 people, with tiered pricing for larger parties, making it worthwhile if sharing costs.
- Additional purchases: Tastings are included, but wines, flights, and food are extra—great for those wanting to explore and buy.
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A Closer Look at the Tour Experience

This private tour sets itself apart from the typical wine bus excursions by focusing on luxury, exclusivity, and expert guidance. Starting at the early hour of 10:30 AM for the day tour (or 3:30 PM for the sunset option), you’ll be picked up from a convenient downtown Traverse City location near Middlecoast Brewery. This is perfect for guests staying in or near the city center, making it easy to hop on without a long commute.
Once onboard in a luxurious SUV—likely a GMC Yukon, Chevrolet Suburban, or soon a Cadillac Escalade—the journey begins with scenic views of the East and West Bays. These vistas are a highlight in themselves, offering a gentle reminder of Michigan’s natural beauty. Your guides, highly knowledgeable wine enthusiasts and former law enforcement, are committed to making this more than just a tasting trip—they aim for a full-fledged wine experience.
The Wineries and Destinations
Your itinerary includes visits to 4 wineries or distilleries: Hawthorne, Bowers Harbor Vineyards, Brys Estates, and Bonobo. There’s also a possibility of visiting Chateau Chantel, Chateau Grand Traverse, or Old Mission Distillers, depending on your guide’s recommendations and availability. Each of these places offers a different vibe—some more traditional, others more modern—giving you a well-rounded tasting experience.
What to expect at each stop? Expect to sample wines or spirits, with flights and tastings included in your tour price. Food and additional drinks are extra, so if you want to pair your tastings with local cheese or snacks, you’ll want to plan for that separately.
One reviewer noted, “The wines were excellent, and the views made the experience really special.” Another appreciated that the guides know their wines well, providing helpful recommendations and insights that deepen your tasting.
The Private SUV Advantage
The private SUV means you won’t be stuck with strangers or squeezed into a crowded bus. Most groups consist of around 6-7 people, creating an intimate, relaxed atmosphere perfect for conversations and savoring wines without distractions. And for larger groups, the tour can be tailored, with some getting a free bottle of wine like Gamay or Secco—nice perks that add a touch of luxury.
More Great Tours NearbyTiming and Pacing
The 4.5-hour duration strikes a good balance—enough time to enjoy four wineries without feeling rushed. Plus, starting early (or in the afternoon for the sunset tour) allows you to beat the bigger bus crowds, making your experience more exclusive.
Cost and Value
At $369 for up to 2 people, the price might seem high at first glance, but when you consider the private transportation, expert guides, and included tastings, it’s actually quite reasonable for a carefully curated, VIP experience. If you split it among friends or family, it becomes more accessible. For groups of 4-7, the tiered pricing ($399-$499) offers flexibility; larger groups can be accommodated upon request.
What We Love and What to Watch Out For

Pros:
– The quiet, luxurious SUV provides a comfortable journey and personal space.
– Having wine experts as guides elevates the experience beyond just tasting; they can recommend wines tailored to your palate.
– The scenic views of the bays add an extra layer of beauty to the day.
– The flexibility of scheduling and stops makes it adaptable to your preferences.
– Groups of 6 or more receive a complimentary bottle, which is a nice touch for adding value.
Potential Drawbacks:
– The price point might be steep for some, especially if you’re traveling solo or as a couple and want to split costs.
– Tastings and additional purchases are extra, so budget accordingly if you plan to buy wine or food.
– It’s not suitable for children under 21, so families with young kids might want to look elsewhere.
Who Should Consider This Tour?
If you’re after a luxurious, private, and guided wine experience with beautiful views and knowledgeable guides, this tour hits the mark. It’s ideal for couples celebrating a special occasion, friends wanting a relaxed day, or small groups seeking an upscale outing. If you dislike large crowds or noisy buses, this private tour offers a welcome alternative.
However, if you’re on a strict budget or prefer a more casual, party-style experience, you might find the price a bit high. Also, wine lovers looking to explore multiple regions or enjoy more extensive tastings might want to plan for additional stops or separate tastings beyond the tour.
FAQs
Is this tour suitable for larger groups?
Yes, larger groups can be accommodated upon request, and groups of 6 or more will receive a free bottle of wine.
What is included in the price?
The cost covers the private luxury SUV, expert wine guides, and wine samples or flights during the tour. Food and additional wines are extra.
Can I buy wines during the tour?
Yes, you can purchase wines, bottles, glasses, growlers, and merchandise directly from the wineries visited.
Where does the tour pick up?
The meeting point is on the east side of Hardy Street Parking Structure, near Middlecoast Brewery in downtown Traverse City.
What is the duration of the tour?
The tour lasts about 4.5 hours, with morning and afternoon options available.
Are there any restrictions?
Yes, smoking and drinks in the vehicle are not allowed, and participants must be 21 or older.
What is the tone of the guides?
They’re knowledgeable wine enthusiasts, former law enforcement, and local guides dedicated to providing a top-tier experience.
Can I customize my stops?
You can speak with your guides about specific destinations like Chateau Chantel or Old Mission Distillers, depending on availability.
Is tipping expected?
Tipping isn’t included, but if you feel your guides went above and beyond, a gratuity is appreciated.
How flexible is the scheduling?
You can reserve now and pay later, with options to cancel up to 24 hours in advance for a full refund.
PRIVATE NON BUS Traverse Old Mission Wine Distillery Tour
Final Thoughts
If you’re after a personalized, upscale wine tour that combines beautiful scenery with expert guidance, this private Old Mission Peninsula experience offers a compelling mix. You’re in control of the pace, and the luxury SUV keeps things comfortable and quiet—perfect for savoring wines and soaking in the views without distraction.
It’s especially suited for those who want a relaxed, refined day with friends or loved ones, and who appreciate being guided by knowledgeable locals. While the price might be on the higher side, the exclusivity, scenery, and quality of guides make it worth considering if your trip to Michigan is about more than just tasting—it’s about experiencing.
Whether you’re celebrating a special occasion or simply want a memorable day with an intimate group, this tour provides a refined, scenic, and expertly guided way to enjoy Michigan’s wine country.
You can check availability for your dates here:More Tours in Traverse City
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- NON BUS Traverse City: First Responder & Military Wine Tour
- 5-Hour Traverse City Wine Tour: 4 Wineries on Old Mission Peninsula
- 4-Hour Traverse City Sunset Wine Tour: 3 Wineries on Old Mission Peninsula
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More Tour Reviews in Traverse City
- NON BUS Wine Tour in a Cherry Red Chevy Tahoe RST
- NON BUS Traverse City: Champagne-Style Bubbly & Wine Tour
- NON BUS Traverse City: First Responder & Military Wine Tour
- 5-Hour Traverse City Wine Tour: 4 Wineries on Old Mission Peninsula
- 4-Hour Traverse City Sunset Wine Tour: 3 Wineries on Old Mission Peninsula
- Guided Sightseeing Cruise on West Grand Traverse Bay
More Traverse City experiences we've covered
- PRIVATE NON BUS Traverse Old Mission Wine Distillery Tour
- NON BUS Wine Tour in a Cherry Red Chevy Tahoe RST
- NON BUS Traverse City: Champagne-Style Bubbly & Wine Tour
- NON BUS Traverse City: First Responder & Military Wine Tour
- 5-Hour Traverse City Wine Tour: 4 Wineries on Old Mission Peninsula
- 4-Hour Traverse City Sunset Wine Tour: 3 Wineries on Old Mission Peninsula
- Guided Sightseeing Cruise on West Grand Traverse Bay
- NON BUS BIRTHDAY Old Mission Peninsula Traverse Wine Tour
- NON BUS Traverse City Old Mission Peninsula 4 Winery Tour
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