Santana Madeira is a fantastic starting point for exploring the island’s diverse scenery, colorful villages, and rugged coastline. Its unique location and charming architecture make it a perfect base for a variety of guided tours. We especially love the Private Sunrise Hike to Pico Ruivo because catching the sunrise from Madeira’s highest peak offers an unforgettable view—and a serene start to your day. Also, the Levada do Rei Guided Hike provides access to the lush Laurissilva Forest, a must-see for nature lovers. For those looking for a high-adventure activity, the North Coast Forest & Coastline Bike Adventure offers a thrilling ride along Madeira’s wild north coast, with stunning ocean vistas and historic sites. If you’re curious about local culture, the Madeira Theme Park Tour brings Madeira’s traditions to life, providing a fun, educational experience.
Below, you’ll find a curated list of six top tours in Santana Madeira, spanning scenic hikes, cultural explorations, and active adventures. Each offers a different way to experience the island’s natural beauty and authentic charm.
1. Private Sunrise Hike to Pico Ruivo with Hotel Pickup

At number one, the Private Sunrise Hike to Pico Ruivo stands out for its breathtaking start to the day. This tour takes you up to Madeira’s highest peak, where you can watch the sunrise in absolute quiet—an experience that’s hard to match. The tour includes hotel pickup from Funchal, a short walk to the observation site, and a moment to enjoy a hot tea or coffee as the sun paints the mountains in warm colors. The highlight is definitely the view from Pico Ruivo, the tallest point on the island, with panoramic vistas that stretch across Madeira’s rugged landscape.
What makes this tour special is the early start, often before dawn, and the personalized experience of a private guide. One reviewer praised Claudio for his knowledge and friendly approach, noting how he adapted the hike to see the sunrise despite clouds blocking the view from the very top. The small group size and flexible timing make it ideal for travelers who want a quiet, memorable moment with nature. The tour also includes a visit to the traditional houses of Santana, blending cultural insight with natural beauty.
Bottom line: This is perfect for early risers and those seeking a peaceful, awe-inspiring sunrise with the comfort of a private guide and a flexible schedule.
2. Funchal: Private Sunset Hike to Pico Ruivo with Hotel Pickup

Number two on our list is the Private Sunset Hike to Pico Ruivo, offering a different but equally memorable experience. This tour picks you up from Funchal and guides you to the highest peak for a sunset that’s often bathed in clouds or, on clear days, stunning colors over the Atlantic. The walk is shorter than the sunrise option but still involves a walk to the observation site, where you can enjoy the mountain air and the scent of the flora.
This experience is perfect for travelers who prefer evening adventures or want to combine a scenic hike with a spectacular sunset. The tour ensures you reach the top at the right time to witness the changing light. The only review available is glowing, with travelers appreciating the personalized service and the chance to experience Madeira from a different perspective.
Bottom line: Ideal for sunset lovers and those who want a quieter, intimate experience of Madeira’s highest point at the end of the day.
3. Madeira: Levada do Rei Guided Hike with Hotel Pickup

For those who want to explore Madeira’s famed levada trails, the Levada do Rei Guided Hike offers a fantastic introduction. This approximately 4-hour hike takes you through the UNESCO-listed Laurissilva Forest, a lush, subtropical woodland filled with ferns, mosses, and native birds. The tour includes a pickup and drop-off, with a scenic jeep ride to the trailhead.
What makes this walk special is the chance to see endemic plants and perhaps spot firecrests or chaffinches. The trail is about 10 km with gentle elevation gain, making it accessible for most fit walkers. Along the way, you’ll enjoy views of distant mountains and agricultural terraces, giving insight into Madeira’s rural landscape. The highlight is walking through a waterfall to reach Ribeiro Bonito, a peaceful spot perfect for photos and quiet reflection.
Reviewers emphasize the knowledgeable guides and the variety of flora and fauna encountered. It’s especially suitable for nature lovers and hikers looking for an moderate yet immersive experience.
Bottom line: This guided levada walk is a superb choice for travelers interested in Madeira’s natural ecosystems and a manageable hike with stunning scenery.
4. Madeira: North Coast Forest & Coastline Bike Adventure
Number four offers an action-packed bike adventure along Madeira’s north coast. Covering approximately 28 km, this tour takes you from mountain forests down to the Atlantic shoreline. The ride includes a visit to a 300-year-old water-powered flour mill, adding a touch of history to the day. Cyclists can choose an E-Bike, which makes the climb easier and lets you focus on the stunning scenery rather than fatigue.
What sets this tour apart is the mix of off-road paths through lush forests and exhilarating descents along rugged coastlines with drops of around 1,000 meters. The route is designed to maximize views and include stops at scenic points. It’s suitable for reasonably fit riders who enjoy a bit of adventure and don’t mind some rugged terrain.
The ride is highly rated for its diversity and the chance to see Madeira’s wild north coast, famous for its steep cliffs and lush greenery. The historic mill visit adds a cultural touch, making it a well-rounded experience.
Bottom line: Perfect for active travelers who want a physically engaging tour with stunning views and a bit of history thrown in.
5. Madeira: Santana; Discover the Enchanting East

Number five is the Discover the Enchanting East, a full-day tour that showcases Madeira’s diverse landscapes. Starting from Santana, known for its iconic triangular houses, the tour includes stops at Pico do Arieiro, Ribeiro Frio, and Ponta de São Lourenço. Along the way, you’ll see a mix of plunging coastlines, mountain peaks, and lush valleys.
This tour offers a rich combination of scenery, cultural sights, and local flavor. There’s a stop at Engenho do Norte in Porto da Cruz for a rum tasting, and plenty of photo opportunities. It’s a longer day, at 7.5 hours, but packed with memorable moments—from panoramic mountain views to traditional villages.
Reviewers appreciate the well-paced stops and the variety of landscapes. It’s best suited for travelers who want to see a broad section of Madeira in one day, with an interest in both nature and local traditions.
Bottom line: An excellent choice for those who want a comprehensive tour of Madeira’s east coast with cultural insights and scenic highlights.
6. Madeira: Private Guided Madeira Theme Park Tour with Pickup

Our sixth pick is the Madeira Theme Park Tour, which offers a family-friendly, cultural overview. This private tour takes you through the Madeira Theme Park, where you can learn about the history, traditions, and lifestyle of Madeira’s people. It’s an engaging way to understand the island’s heritage through exhibits, traditional houses, and interactive displays.
The tour includes hotel pickup and is suitable for travelers who prefer a relaxed, informative experience without strenuous activity. It’s a good fit for families or travelers interested in cultural history rather than outdoor adventure. The park offers a snapshot of Madeira’s past and its traditional architecture, making it a good complement to the more natural-focused tours elsewhere on this list.
Reviews are generally positive, noting the informative guides and the park’s lively exhibits. If you’re looking for a light, educational outing that still captures the essence of Madeira, this is an excellent pick.
Bottom line: Best suited for families or those wanting a cultural experience, with a comfortable pace and engaging displays about Madeira’s traditions.
How to Choose the Best Tour in Santana Madeira
When choosing from these options, consider your interests and fitness level. If watching the sunrise from Madeira’s highest peak is your priority, the Private Sunrise Hike is unmatched. For those who prefer an active outdoor day with scenic views, the Levada do Rei or North Coast Bike Adventure are excellent. If cultural insights appeal more, the Santana East Tour or Madeira Theme Park will satisfy your curiosity.
Budget and time are also key. The half-day hikes and bike adventures provide full experiences without taking up your entire day, while the longer east coast tour covers extensive sights. Booking early is advisable, especially in peak seasons, to secure your spot.
In summary, Santana Madeira offers a variety of tours that cater to different tastes—whether you’re after an early morning sunrise, a scenic levada walk, or an active bike ride. For the best experience, match your choice to your interests, fitness level, and how much time you want to spend exploring. With options like the Private Sunrise Hike or the Levada do Rei Guided Hike, you’re set to enjoy Madeira’s stunning scenery and authentic charm—just remember to book early and pack your sense of adventure.


