If you’re looking for a unique way to see Chicago’s vibrant Lincoln Square neighborhood, this self-guided puzzle quest might just be what you need. Instead of the usual walking tour with a guide, this experience lets you explore at your own pace, solving puzzles on your phone as you go. It’s designed to be fun, interactive, and perfect for those who enjoy a bit of a challenge while discovering local spots.
What we really like about this experience is how it combines elements of a tour, an outdoor escape game, and a treasure hunt—all wrapped into a single, affordable package. Plus, it’s set in a lively neighborhood packed with cafes, delis, murals, and even a monument to the Berlin Wall, giving you a taste of Chicago’s diverse culture. The second thing we appreciate is its flexibility—you can start anytime, take breaks, and move at your own pace, which makes it ideal for busy or relaxed travelers alike.
On the flip side, one thing to consider is that since it’s a self-guided experience, there’s no guide to provide background stories or answer immediate questions. While this might suit adventure seekers and independent explorers, those craving a more in-depth, guided narrative might find it a bit light on context. Still, if you’re comfortable navigating on your own and enjoy solving puzzles, this tour is likely to keep you engaged.
This experience fits best for independent travelers, small groups, or couples who want to explore a neighborhood without the constraints of a guided tour. It’s especially appealing if you’re on a budget or prefer outdoor activities that avoid crowds. Let’s break down what makes this tour stand out, and what you should keep in mind before booking.
Key Points

- Affordable Price: At just $8.66 per person, it offers good value for a personalized city exploration.
- Flexible & Self-Guided: You start, pause, and continue whenever you wish, making it easy to fit into any schedule.
- Interactive Experience: Combining puzzles with local sights, it’s perfect for those who enjoy problem-solving while sightseeing.
- Local Highlights: Stops include iconic spots like Merz Apothecary and Gene’s Sausage Shop, alongside murals and lesser-known areas.
- Safe & Outdoors: Being an open-air, self-guided activity, it reduces crowd concerns and allows for a safe exploration.
- Well-Reviewed Booking Timing: Most people book around 9 days in advance, indicating popularity and reasonable planning.
Exploring Lincoln Square Through Puzzles and Stories
This tour offers a chance to see Lincoln Square in a way that feels more personal and engaging than a typical sightseeing walk. Instead of listening to a guide talk about the neighborhood’s history or architecture, you’ll be solving clues that unfold a story crafted by talented writers. The narrative aspect adds a layer of immersion, making the experience feel like being part of a Chicago mystery.
The itinerary is designed with a mixture of cultural, historical, and local flavor. You’ll start at Merz Apothecary, a beloved historic shop, then follow clues that lead you to various spots like Gene’s Sausage Shop, murals, parks, and even a monument to the Berlin Wall. The journey concludes at Krause Music Store, wrapping up a route that showcases both the lively and quieter corners of Lincoln Square.
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What to Expect at Each Stop
Merz Apothecary is a charming, old-fashioned shop that’s been serving locals for decades. Here, your first puzzle gets you into the spirit of discovery, setting the tone for the rest of your adventure. It’s a great starting point because it’s central and easy to find.
Next, your clues take you along Lincoln Avenue, a busy street full of character and local flavor. The stop at 4733 N Lincoln Ave might involve a puzzle that highlights neighborhood history or local businesses. At Gene’s Sausage Shop and Delicatessen, you’ll get a taste of Chicago’s culinary diversity, with hints that tie into the neighborhood’s multicultural vibe.
From here, the journey takes you around Lincoln Square’s lesser-known areas—side streets, parks, murals—each offering a different perspective. The Berlin Wall Monument is a significant landmark, providing a moment of reflection amid your fun. As you continue to the other addresses, you’re encouraged to take your time, snap photos, and soak in the neighborhood’s charm.
Puzzles and Storytelling
Each clue is thoughtfully crafted, and the story is designed to keep you curious. The puzzles aren’t overly complicated but require some attention, making it suitable for a wide range of ages and skill levels. One reviewer mentioned that the experience is “the perfect mix between a tour, an outdoor escape game, and a treasure hunt,” which really captures the concept well.
Because the game is accessed via the Questo app, everything is conveniently on your phone. Instructions are clear, and you can start at any time of day—mid-morning, afternoon, or evening. The flexibility means you can easily incorporate it into your plans without feeling rushed.
The Benefits of a Self-Guided Tour
One notable advantage is the safety aspect. Since it’s outdoor and open-air, you control your distancing, making it a good option during times when crowd management is important. It also means you’re not tied to a fixed schedule or group size. If you find a stop particularly interesting, you can linger; if you’re eager to move on, you can do so without any pressure.
The cost is another highlight. At less than $9 per person, it’s a budget-friendly way to explore a neighborhood you might otherwise miss if you were just walking around aimlessly. Plus, since there are no entry tickets for attractions included or required, your expenses stay low.
What Could Be Improved
While the experience is engaging and well-organized, some travelers might find it somewhat superficial if they’re hoping for deep historical insights. The absence of a guide means you won’t get detailed stories or background unless you do some extra research afterward. Plus, those unfamiliar with the neighborhood or less comfortable with navigation might find the puzzle-solving a bit challenging without previous knowledge or a map.
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Practical Details and Tips

Duration: Expect around 1 hour 50 minutes to 2 hours 20 minutes, but you can take more or less time depending on your pace. It’s designed to be a leisurely exploration.
Price: At $8.66 per person, it’s a steal for a personalized adventure that combines sightseeing and problem-solving.
Booking: Most people book about 9 days in advance, so plan ahead if you want a specific day or time. The experience is available 24/7, every day of the year, giving you flexibility.
Getting started: After booking, you’ll receive an email with instructions on how to download and play the game on your phone. You can share a single device with friends or family, but for the best experience, each person should have their own ticket.
Who Should Consider This Tour?

This activity appeals most to independent travelers, couples, or small groups who enjoy puzzles, local culture, and outdoor exploration. It’s perfect if you’re on a budget but want more than just a walk—something interactive that keeps your mind engaged. If you prefer guided commentary or in-depth historical narratives, this might not satisfy your craving for detailed storytelling.
It’s also a good choice for those who want a safe, outdoor activity that avoids crowded indoor spaces, especially during times when social distancing matters. Families with older children who can handle some puzzle-solving may find it a fun outing, but younger kids might need extra encouragement.
Final Thoughts
If you’re after a different way to see Chicago’s Lincoln Square, this self-guided puzzle quest offers a charming blend of local sights, storytelling, and adventure. It’s a wallet-friendly, flexible, and mostly outdoor experience that keeps you active and engaged without the fuss of a large tour group. You’ll get to explore at your own pace, discovering hidden gems and learning a bit about the neighborhood along the way.
For those who love solving puzzles or simply want to add a playful twist to their sightseeing, it’s a great pick. It’s especially suited for travelers who enjoy a bit of independence, prefer outdoor activities, and want to experience a neighborhood’s vibe on their own terms.
This tour is a solid choice for curious explorers who value flexibility and a touch of storytelling. It might not replace a guided tour for those craving detailed history, but it’s certainly a memorable way to discover Lincoln Square in a fun and relaxed manner.
Secrets of Lincoln Square: Self-Guided Puzzle Quest in Chicago
FAQ about Secrets of Lincoln Square: Self-Guided Puzzle Quest

Is this tour suitable for families with children?
While not explicitly marketed as a family activity, children who enjoy puzzles and outdoor exploration might find it fun. Keep in mind that it involves navigating and solving clues, which may be more suitable for older kids or teens.
Do I need to buy tickets for each attraction?
No, entry tickets to attractions are not needed for this tour. The focus is on following clues and exploring the neighborhood, not on visiting paid attractions.
Can I start the game at any time?
Yes, the experience is available 24/7, and you can start whenever it’s convenient for you.
How long does the tour usually take?
Most participants spend between 1 hour 50 minutes to 2 hours 20 minutes, depending on how quickly they solve clues and how long they linger at each stop.
Is the experience safe during COVID-19?
Being an outdoor, self-guided activity, it allows for easy social distancing and reduces crowd exposure.
What do I need to bring?
Just your phone with the instructions sent via email. It’s helpful to have comfortable walking shoes and maybe a water bottle for the walk.
Can I do this solo or do I need a group?
You can do it alone or with friends or family. While several people can share a phone, having individual tickets can enhance the experience.
Are there customer support options?
Yes, the experience offers 24/7 customer support if you encounter any issues during your game.
What if I want to cancel?
You can cancel up to 24 hours in advance for a full refund, making it flexible if your plans change.
If you’re seeking an easy, affordable, and engaging way to explore Lincoln Square at your own pace, this self-guided puzzle quest stands out as a creative option. Just be ready for some light problem-solving and a chance to see Chicago from a fresh perspective.
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