The NON BUS Torch Lake Traverse City Area Wine Tour

If you’re considering a wine tour in Michigan’s gorgeous Traverse City area, the NON BUS Torch Lake Wine Tour caught our attention. It promises a more relaxed, intimate experience away from the typical party bus scene, with luxury SUVs, expert guides, and scenic stops. While we haven’t personally taken this exact tour, we’ve gathered enough details to give you a clear picture of what it offers, what you can expect, and whether it might be the right fit for your trip.

What we really like about this experience is the emphasis on a comfortable, private vibe—no crowded party buses here—and the focus on stunning scenery along with top wineries. The other thing that stands out is the expert-guided approach that aims to deliver personalized wine recommendations. On the flip side, a possible consideration is that wines and food are extra, so you’ll want to budget accordingly. This tour seems best suited for wine lovers who want to savor Michigan’s wine country in a laid-back, semi-private setting, without the chaos of typical large group tours.

Key Points

• Personalized Experience: Small group or private options with luxury SUVs for a more intimate feel.
• Scenic Views: Stops at some of Michigan’s most beautiful winery locations and Torch Lake.
• Expert Guides: Knowledgeable wine enthusiasts and local guides who can help you find wines you’ll love.
• No Party Bus: Ideal for travelers seeking comfort and relaxation, not a loud, crowded ride.
• Flexible & Customizable: Tours can be tailored and include pick-up and drop-off options.
• Extra Costs: Tastings, food, bottles, and glasses are not included in the price.

What’s This Tour All About?

This isn’t your average wine tour. Priced at $69 per person, it runs about 4 to 5 hours and offers a chance to visit four top wineries in the area, with the stops depending on availability, weather, and seasonality. The key selling point? Luxury SUVs like Cadillacs, GMC Yukons, and Tahoes, instead of a crowded party bus, which means you get more space, comfort, and a less rushed vibe.

The tour is marketed as the “original Torch Lake wine tour” — focusing on an upscale experience that highlights Michigan’s wine scene and the breathtaking scenery of Torch Lake. Pick-up is available in Elk Rapids or Torch Lake, making it convenient if you’re staying nearby.

What Makes This Experience Stand Out?

First off, the vehicles are a big part of the appeal. Instead of shuttling around in a party bus, you’ll be riding in air-conditioned luxury SUVs. For groups over six, a second vehicle is provided, making the trip even more comfortable. This setup is great for those who want a more relaxed, less noisy environment.

Second, the guides are described as expert wine enthusiasts and local Traverse City guides, many with university backgrounds. They’re part of the charm—offering real recommendations, sharing insights, and making the whole experience more personal.

Lastly, the scenic stops are a highlight. Wineries like Torch Lake Cellars, Cellar 1914, Waterfire Vineyards, Bos Wines, and Mammoth Distilling promise a mix of local charm and stunning vistas. The itinerary varies, but each location offers a chance to taste some of Michigan’s best wines and enjoy the beautiful landscape.

What You Can Expect from the Itinerary

The tour typically visits four locations, with options depending on the season and weather. Here’s what the stops look like:

• Torch Lake Cellars: Likely the first or one of the stops, this winery offers a taste of Michigan’s wine culture with a scenic setting. You might enjoy a splash or two while soaking in views of Torch Lake, often called one of the most beautiful lakes in the state.

• Cellar 1914: Named for its historical roots, this winery combines heritage with good wine. Expect a cozy yet elegant atmosphere, perfect for sampling and learning about regional varieties.

• Waterfire Vineyards: Known for their focus on quality and local grapes, Waterfire showcases the diversity of Michigan wines. You’ll probably get a chance to sample some unique blends here.

• Bos Wines & Mammoth Distilling: These stops offer a diversity of tastes—Bos Wines for their boutique selections, and Mammoth Distilling if you’re into spirits instead of wine.

Throughout each stop, samples are included, but wines, tastings, and food are extra — so be prepared for additional costs if you want full bottles or pairing snacks.

What Our Imaginary Trip Could Look Like

Imagine climbing into a sleek Cadillac Escalade, the windows down as you cruise past lush vineyards and shimmering Torch Lake. Your guide shares stories about Michigan wine and points out scenic landmarks. At each winery, you get to taste a handful of wines, guided by someone who genuinely knows their stuff. You could even end the day with a bottle to take home, especially since groups over six receive a complimentary bottle — a nice bonus.

Who Will Love This Tour?

If you’re after a relaxed, upscale experience with a focus on scenery and quality wine, this tour hits the mark. It’s especially ideal if you prefer smaller groups or private tours without the chaos of party buses. It suits couples, small groups of friends, or even small families who want a taste of Michigan’s wine culture without feeling rushed.

The flexibility of pickup locations and the semi-private nature makes it a good choice for travelers who value comfort and personalized attention. Keep in mind, wines and food are extra, so budget for that if you plan to indulge.

The Downsides or Considerations

The main thing to keep in mind is that tastings, bottles, and food are not included in the base price. While the samples are part of the experience, if you’re really into wine, you might find this adds up. Also, since the tour is semi-private and small, it’s not as suitable for those looking for a party vibe or large group fun.

The tour is also weather-dependent, especially since the stops and scenic views are a big part of the experience. In bad weather, some stops might be less enjoyable or limited.

Is It Worth the Price?

At $69, the tour seems reasonably priced for a guided experience in a luxury SUV with multiple stops and included tastings. Considering the personalized touch and the beautiful scenery, many would find it good value, especially if you prefer a more intimate experience over a party bus.

The Sum Up: Who’s This Tour Best For?

This NON BUS Torch Lake wine tour is perfect for those who want a more refined, relaxed winery experience without sacrificing scenic beauty. The small group setting and luxury transportation make it ideal for couples, friends, or small groups who value comfort and personalized service. If you’re looking for a fun day with quality wines and stunning views, it’s a solid choice.

However, if you’re after a more lively, party atmosphere or plan to indulge heavily in tastings and food, you’ll want to budget accordingly since those extras aren’t included. Also, travelers wanting a very flexible schedule or a completely private experience can opt for the private tours available.

Overall, it’s a dependable, enjoyable way to experience Michigan’s wine country—without the chaos—and with enough flexibility to make it a memorable day.

FAQs

Can I book a private tour?
Yes, private tours are available, offering a more exclusive experience tailored to your preferences.

Where does the tour start and end?
The meeting point is in Elk Rapids, MI, but pickups are also offered in Torch Lake area, with the tour ending back at the start point.

Are wine tastings included in the price?
Wine samples or splashes are included, but tastings, full bottles, and food are extra and paid separately.

What kind of vehicles are used?
Luxury SUVs such as Cadillac Escalades, GMC Yukons, and Tahoes are used, providing a comfortable ride.

Is this tour suitable for families or children?
The information doesn’t specify, but since it’s wine-focused and involves adult tastings, it’s likely best suited for adults. Always check with the provider if traveling with minors.

How many people can join?
A maximum of 18 travelers per tour, which helps keep the experience intimate and relaxed.

What should I budget for extras?
Expect to pay for additional tastings, bottles, glasses, and food at the wineries, which can range from $15 to $50 for wines, and $8 to $15 for glasses.

If you’re after a no-fuss, scenic, and high-quality way to explore Michigan’s wine scene with a small group, this tour could be just what you need. It combines comfort, scenic beauty, and expert guidance—making for a memorable day without the headache of large group chaos.