If you’re planning a trip to Playa del Carmen or the Riviera Maya, chances are you’re looking for ways to maximize fun without breaking the bank. The Cancun Smart Pass promises just that: access to more than 50 tours and activities with discounts up to 70%. While we haven’t tried it ourselves, we’ve sifted through all the available info to give you a clear picture of what it’s like.
What we like most about this pass? First, the flexibility — it’s valid for 7 days, so you can spread out your adventures without rushing. Second, the potential savings are impressive, especially if you’re planning to check out multiple attractions. The biggest consideration? You’ll need to do some planning upfront, as you’ll have to book your tours individually and coordinate with suppliers.
This pass could work really well if you’re a curious traveler looking for variety, or if you’re visiting with a group that’s eager to explore different parts of the Riviera Maya. It’s not a package tour with a set schedule, but rather a tool to help you customize your own experience while saving money.
Key Points

- Flexible 7-day validity allows you to choose your activities day by day.
- Significant discounts of up to 70% make popular tours more affordable.
- Requires booking individual tours with suppliers after purchase.
- Ideal for spontaneous or varied travelers who want control over their itinerary.
- Over 50 tours available, covering everything from cenote visits to snorkeling adventures.
- Customer support is available to help with bookings and questions.
What Is the Cancun Smart Pass?

The Cancun Smart Pass is a digital discount card designed for travelers who want to explore the Riviera Maya at their own pace. For just $30 per person, you get a 7-day window to access a wide selection of activities and tours—more than 50 options, to be precise. It’s not an all-in-one tour; instead, it acts as a coupon system, giving you discounted prices when booking directly with tour providers.
Once you purchase the pass, you’ll receive an email with instructions on how to start booking your activities online. The process is straightforward: browse available tours on the official website, select what interests you, and get in touch with suppliers for bookings. Customer service is available if you need help, which can be reassuring if you’re new to the area or travel bookings.
Because this pass is valid for 7 days, it offers some real flexibility—perfect if you want to take your time exploring different attractions or fit activities into your vacation as your plans evolve. Plus, the mobile ticket format makes it easy to carry around without clutter.
Planning more time in Playa del Carmen? We've covered other experiences worth considering.
How Does It Work?
Booking is simple but involves some coordination. After purchasing, you’ll receive an email with all the details. From there, you contact the tour suppliers directly or through the provided support team to book your chosen activities—such as snorkeling, cenote visits, zip-lining, or boat tours.
Most travelers will need to reach out to the supplier to see what tours are available for the discounts. The website offers an overview, but actual bookings are handled separately. It’s worth noting that each activity has its own schedule, so you’ll want to plan ahead to make sure you get your preferred times.
The pass limits you to one tour per day, which encourages a balanced experience and prevents overloading your schedule. Meeting points typically start at 8:00 am, giving you a full day to enjoy each activity.
What Are the Benefits of Using the Pass?

Value for Money – With discounts ranging from 25% to 75%, you could save a lot if you’re planning to do multiple activities. For example, a snorkeling adventure or cenote tour that normally costs a certain amount can be significantly cheaper, freeing up your budget for other experiences or meals.
Flexibility – The 7-day window means you don’t have to decide upfront exactly what you’ll do each day. You can change your plans based on weather, mood, or new recommendations.
Variety – Over 50 tours are available, covering a broad spectrum from relaxing beach days to adrenaline-pumping adventures. You can customize your trip without committing to a package deal.
Ease of Use – The mobile ticket and online booking system mean no physical passes or printed vouchers. Everything is digital, which is convenient for the modern traveler.
Potential Drawbacks or Considerations

While the pass offers flexibility, it does require some planning. You’ll need to reach out to suppliers directly to book each activity, which can take time and may require patience, especially during busy periods. Also, the cost of individual tours varies, and some might be worth it while others less so—so it pays to do some research beforehand.
Another consideration is that this isn’t a guided tour experience; it’s more of a discount tool. If you prefer having everything organized in a single package with transportation and guides included, this might not be the best fit.
Lastly, the success of your experience depends on the availability of tours on the days you want. Since most bookings are made directly with suppliers, last-minute plans might be trickier if tours are fully booked.
Deep Dive Into the Itinerary and Tours

The main feature here is access to more than 50 tours, which span the popular attractions of Cancun, Playa del Carmen, and the Riviera Maya. While the exact itinerary isn’t rigid, the pass can be used on any activity within this network, giving you the chance to discover stunning sights like cenotes, coral reefs, and lush jungle adventures.
The initial meeting point starts at 8:00 am, setting a clear starting time for your day of exploring. Since the pass is valid for 7 days, you can pick what suits your mood—be it snorkeling one day, zip-lining another, or relaxing at a beach club.
Reviews are limited, but the one thing most users agree on is the potential for great savings, especially if you’re planning to do multiple tours. The ability to choose activities based on availability and weather makes this a flexible option, though some reviews mention the need for proactive booking and confirmation.
- 4 Hour – 80′ Burger, Tulum, Playa del Carmen, Riviera Maya
- Chichen Itza and Coba with Cenote Swim from Playa del Carmen
- Local Dive in Playa del Carmen
- Paddleboard Rental At Certified SUP School Playa Center
- Chichen Itza Valladolid and Cenote Day Trip
- Full Day Tulum Ruins Tour Cenote and Swimming with Sea Turtles
Exploring the Attractions and Tours

Although the specific tours aren’t listed in detail, we know that the pass grants access to activities like:
- Snorkeling Tours – likely to include visits to reefs or cenotes where you can see colorful marine life.
- Cenote Visits – swimming in the crystal-clear waters of the famous underground sinkholes.
- Adventure Activities – zip-lining, ATV rides, or jungle buggy tours that give a rush of adrenaline.
- Wildlife Encounters – dolphin encounters or turtle watching excursions.
Most tours will have their own meeting points and times, but with the pass, your main concern will be selecting and booking these in advance or shortly after purchase.
What’s the Value for Travelers?

We think the biggest draw is the combination of cost savings and flexibility. If you’re someone who values spontaneity but also wants to make sure you hit the highlights, this pass offers a good balance. You can tailor your days to weather, energy levels, or new recommendations from locals or fellow travelers.
The price point at $30 is about right for a 7-day pass, especially when you’re likely to save hundreds across multiple tours. However, it’s worth noting that the actual value depends on how many activities you choose to do and their individual prices.
Who Would Love This?

This pass is best suited for independent travelers who enjoy planning and adapting their itinerary on the fly. It’s ideal for those wanting variety without being locked into a rigid schedule or a single tour provider. If you’re a budget-conscious explorer eager to explore a wide range of attractions, this could be a real money-saver.
However, if you prefer having everything organized in a single package or guided experience, you might prefer a different type of tour. Also, if your trip only lasts a couple of days, the 7-day validity might be more than you need.
The Sum Up: Is the Cancun Smart Pass Worth It?
For travelers who want the freedom to explore and the chance to save significantly on popular activities, the Cancun Smart Pass offers a compelling option. Its flexibility means you can craft your own adventure, hitting beaches, cenotes, and jungle tours at your own pace. Plus, the potential discounts make it appealing, especially if you’re planning multiple excursions.
That said, a little extra effort is required in booking activities and coordinating with providers. If you’re comfortable with that, this pass could enhance your Riviera Maya trip without adding much hassle. It’s especially well-suited for those who enjoy discovering new spots and adapting their plans as they go.
The Cancun Smart Pass is a smart choice for independent, adventurous travelers who want to keep their options open and their budget in check.
Cancun Smart Pass! Up to 70 percent discount
FAQs
Can I use the pass for tours in Cancun and Riviera Maya?
Yes, the pass can be used for tours and activities in both Cancun and Riviera Maya, giving you broad access to attractions in these areas.
How many tours can I take with the pass?
You are allowed one tour per day, over the 7-day validity period.
Do I need to book the tours immediately after buying the pass?
No, but you’ll need to contact the tour suppliers afterward to schedule your activities, so some planning is helpful.
What is included in the price of $30.00?
The pass itself is $30, providing you access to discounts and the ability to book activities at reduced prices. Tours are purchased separately at discounted rates.
How do I receive my pass?
It’s a mobile ticket that will be sent to you via email after purchase, so you can use it directly from your phone.
Can I cancel the pass if I change my plans?
Yes, you can cancel for a full refund if you do so at least 24 hours in advance.
What happens if it rains?
The pass requires good weather. If tours are canceled due to bad weather, you’ll be offered a different date or a full refund.
Is this suitable for families or travelers with kids?
While not specifically tailored for families, most activities are generally suitable for travelers of all ages, but check individual tour policies.
Is there a maximum group size for the tours?
Most tours have a maximum of 20 travelers, allowing for a more intimate experience.
How far in advance should I buy the pass?
Average booking is 36 days ahead, but it can be purchased closer to your trip depending on availability.
If you’re heading to Playa del Carmen or the Riviera Maya and want to explore at your own pace while saving money, the Cancun Smart Pass offers a flexible, affordable way to do just that. Just remember to do some research, coordinate your bookings early, and enjoy your adventure!
More Tour Reviews in Playa del Carmen
- Flying Dress Photoshoot in Playa del Carmen
- Tulum Mayan Ruins with Cenote and Yalku Lagoon Adventure
- XCARET plus with transportation, from CANCUN or PLAYA DEL CARMEN.
- Playa del Carmen: Isas Authentic Mexican Cooking Class
- Tulum Ruins, Gran Cenote and Yal Ku Lagoon Day Tour
- Playa del Carmen: Guided Birdwatching Hike
More Playa del Carmen experiences we've covered
- Flying Dress Photoshoot in Playa del Carmen
- Tulum Mayan Ruins with Cenote and Yalku Lagoon Adventure
- XCARET plus with transportation, from CANCUN or PLAYA DEL CARMEN.
- Playa del Carmen: Isas Authentic Mexican Cooking Class
- Tulum Ruins, Gran Cenote and Yal Ku Lagoon Day Tour
- Playa del Carmen: Guided Birdwatching Hike
- Riviera Maya: Horseback Riding at Rancho Bonanza
- Tulum Ruins with ATV Singles & Underground Cave from Tulum
- Tulum E-Scooter Tour The Jaguar Park
- Cancun Airport and Paradisus Playa del Carmen Private Shuttle
- Cancun Airport and Catalonia Royal Tulum Private Shuttle
- Cancun Airport and Senses Riviera Maya by Artisan Private Shuttle
