NON BUS Traverse City Fine Red Wine Tasting Tour

If you’re a wine lover planning a trip to Traverse City, this tour caught our eye—mainly because it’s a departure from the usual loud party bus scene. Instead, it offers a more refined, relaxed experience with luxury SUVs, expert guides, and a focus on red wines. It’s designed for those who want to savor quality wines in a comfortable setting, without the chaos of big, noisy tours.

What we really appreciate about this tour is how it combines stunning views and personalized service. You’ll get to visit some of Michigan’s top wineries, learn from passionate guides, and enjoy tastings in a semi-private setting. But, as with anything, there are a few things to consider—like the tour’s price point for what’s included. Still, if you’re seeking a more upscale wine experience in Traverse City, this could be just right.

One possible drawback is that the tour doesn’t include food or wine purchases, so the overall cost may add up if you indulge. Also, the tour is capped at 24 travelers, which is good for intimacy but might feel a little crowded if you’re hoping for complete solitude. But overall, this experience seems like a solid option for couples, small groups, or wine enthusiasts who want a more relaxed, personalized day out.

If this sounds like your kind of wine adventure—especially if you value knowledgeable guides, stunning scenery, and a comfortable vehicle—then this tour might be perfect. It’s less about partying and more about appreciating fine wines in a beautiful setting.

Key Points

• Luxury vehicles and small groups create a comfortable, intimate tasting experience.
• Expert, friendly guides enrich your visit with knowledge and local insights.
• Top-tier wineries like Hawthorne, Chateau Chantal, and Brys Estates are included.
• Stunning views from high points like Chateau Chantal add a scenic backdrop.
• No party bus noise or rush—a relaxed, refined way to enjoy Michigan wines.
• Price reflects quality, with group discounts and a free bottle for larger groups.

What to Expect on the Traverse City Red Wine Tour

This tour offers a balanced mix of scenic beauty, wine education, and exclusive tastings—all in a comfortable, non-party setting. It’s designed for folks who want to sample some of Michigan’s finest reds without the rowdy bus atmosphere. Here’s a closer look at what you’ll experience.

The Itinerary Breakdown: A Day of Fine Wines and Beautiful Views

Starting Point: Easy Access in Traverse City

You’ll meet at the Hardy Street Parking Structure in downtown Traverse City—an accessible spot near public transit and local breweries. The tour begins with a friendly check-in, and from there, you’ll hop into your luxury SUV, ready for a day of wine tasting.

Stop 1: Hawthorne Vineyards

Your first stop at Hawthorne Vineyards sets the tone. Known for some of the best reds and whites in the area, this vineyard offers a relaxed atmosphere perfect for sipping and chatting. Guests can buy flights, by-the-glass pours, or bottles—so you can take home your favorites. Many visitors enjoy the chance to join the wine club there, making it a nice treat if you’re a serious wine fan.

What we love here is how the vineyard allows you to sample the best on-site, with no pressure to buy. One reviewer mentioned that Hawthorne is “one of the best vineyards in Traverse City,” and the tasting here is a great way to start your journey.

Stop 2: Chateau Chantal

Perched atop one of the highest points on Old Mission Peninsula, Chateau Chantal offers breathtaking views of the surrounding area. You’ll get about 50 minutes to explore the estate, taste their reds and whites, and soak up the scenery. It’s a prime photo-op spot that pairs perfectly with wine tastings.

Guests often highlight the amazing vistas and the opportunity to buy wine by the flight or bottle, just like at Hawthorne. One person noted the winery’s incredible views of both East and West—truly a highlight.

Stop 3: Brys Estate Vineyard & Winery

Next, Brys Estates tends to be a favorite among visitors, and it’s easy to see why. This winery is among Michigan’s Top Ten, with a reputation for quality and a welcoming atmosphere. Many mention the “Froze” drink—a frozen wine slush—that’s become a staff favorite.

Here, you’ll spend about 50 minutes, sampling reds like Cab Franc, Merlot, and others. The relaxed vibe and the chance to try unique offerings make Brys a memorable stop. Reviewers say it’s “quickly found out that quite possibly the reason for Brys’ success is one drink,” which hints at how enjoyable their selections are.

Stop 4: Bonobo Winery

Bonobo Winery offers a glamorous experience, with wines that “you cannot wait to brag about”. Guests often mention feeling like movie stars—thanks to the chic setting and standout wines. You’ll want to try their BDX and OV Pinot Noir, sampled in flights or by the bottle.

This stop is perfect if you’re looking for wines that impress and taste exceptional. And, again, you can purchase wines directly during your visit.

Optional Sunset & Distillery Stop

For sunset groups, there’s an added option to visit a distillery, making for a well-rounded evening. This is a nice touch if you’re into spirits or want to extend your day beyond wine.

End Point: Downtown Traverse City

The tour wraps back at your starting point, giving you time to explore more of the city or grab dinner. The meeting spot is convenient, right near the Middlecoast Brewery, so you’re well-positioned to continue your evening.

What’s Included and What’s Not

Included:

• Expert guides who are passionate about wine and local spots
• Luxury SUVs (GMC Yukon, Chevrolet Suburban, Cadillac Escalade) for a smooth ride
• Air-conditioned vehicle for comfort
• Small group size (max 24) for a more intimate feel
• A free bottle of wine for groups of 6 or more—nice touch!
• Wine samples during visits (flights, glasses, bottles available for purchase)
• Friendly, knowledgeable guides who are U of Michigan, MSU, GVSU, and EMU grads, adding local insight

Not included:

• Food or wine purchases—bring some snacks or plan to buy at wineries
• Party bus atmosphere—this tour skips the loud, chaotic vibe for something more personal
• Distillery visit is optional and available only for sunset groups

Transportation and Group Size: What It Means for You

Traveling in luxury SUVs rather than a traditional bus makes a big difference. The vehicles are spacious, comfortable, and climate-controlled, which is especially nice if you’re visiting during warmer months. With most groups capped at 7, you get a good mix of privacy and social atmosphere—more like a small group of friends than a party crowd.

Having your own vehicle means less rush and more flexibility. You can take your time at each stop without feeling hurried, and the guides are great at tailoring the experience. Plus, since everyone gets to sample wines, there’s no pressure or chaos of crowds.

Price and Value Analysis

At $69 per person, this tour is somewhat on the higher end compared to typical wine tastings or group tours. But what you’re paying for is a personalized experience, luxury transport, and expert guides. The inclusion of a free bottle for larger groups and the small group size help justify the cost.

You might find that the value depends on your expectations—if you’re after a laid-back, upscale experience with good scenery and knowledgeable guides, it’s a solid investment. Keep in mind that tastings themselves tend to cost extra at wineries, so consider this tour as part of your overall wine budget.

The Experience from Other Travelers

While reviews are limited, the high praise for stunning views and guides suggests that most find this tour memorable. The fact that the tour is offered in luxury SUVs adds a level of comfort many appreciate. The no-party bus approach is especially appealing for those wanting a more refined, relaxed day.

Who Will Love This Tour?

This experience is perfect for wine enthusiasts who prefer quality over quantity and want a more intimate, guided approach. It suits couples, small groups, or anyone celebrating a special occasion like a birthday or anniversary. Because of the focus on red wines and scenic views, it’s especially good if you’re partial to Cab Franc, Merlot, or Pinot Noir.

It may not be ideal if you’re searching for a boisterous party atmosphere or plan to indulge heavily in wine purchases at each stop. If you enjoy learning from guides and savoring wines without rushing, you’ll likely find this tour very satisfying.

FAQs

Is pickup offered for this tour?
Yes, the tour includes pickup and drop-off at the Hardy Street Parking Structure in Traverse City, making it easy to start your day.

How long is the tour?
It lasts approximately 4 hours and 30 minutes, giving plenty of time at each stop without feeling rushed.

What wineries are included?
Stops include Hawthorne Vineyards, Chateau Chantal, Brys Estates, and Bonobo Winery, among others. Each offers unique reds and whites, with stunning settings.

Can I buy wine during the tour?
Absolutely. You can purchase flights, bottles, or join the wine club at most wineries visited.

Is this tour suitable for large groups?
Yes, groups of 6 or more get a free bottle of wine, and group discounts are available, making it appealing for celebrations.

Are children allowed?
The data doesn’t specify, but as it focuses on wine tasting, it’s generally geared toward adults.

What about the scenery?
You’ll enjoy incredible views from wineries like Chateau Chantal and Bowers Harbor, making it as much about the landscape as the wine.

Is this a good value for the price?
If you appreciate personalized service, expert guides, and scenic stops, yes. Remember that tastings and wine purchases are extra, so budget accordingly.

What makes this tour different from others?
It’s the non-party, luxury SUV approach, small group size, and focus on high-quality red wines—perfect for a more refined experience.

Final Thoughts

If you’re after a relaxed, upscale wine day in Traverse City, this tour offers a refreshing alternative to the typical party bus scene. With knowledgeable guides, stunning vistas, and a focus on Michigan’s red wines, it’s well-suited for those who want to enjoy the finer things without the fuss.

While it’s priced higher than some tours, the comfort, personalization, and scenery make it worthwhile for wine enthusiasts and small groups celebrating special moments. Just remember, you’ll need to be ready to buy a few bottles if you fall in love with the wines—though luckily, larger groups get a free bottle included, making it a bonus.

All in all, this experience seems like a well-rounded way to indulge in Traverse City’s wine scene, especially if you prefer a more intimate, guided approach with plenty of time to enjoy the views.