Review of the NON BUS VIP Cherry Red Tahoe RST Traverse City Wine Tour
If you’re eyeing a wine adventure around Traverse City, this VIP tour in a sleek Chevrolet Tahoe RST might catch your eye. As someone who’s always on the lookout for authentic, well-structured wine experiences, I find this tour’s approach quite appealing—especially if you want to skip the party bus scene and enjoy a more intimate, relaxed journey through some of Michigan’s best vineyards.
Two things immediately stand out: first, the focus on expert guides who are actual wine connoisseurs, not just drivers. Second, the stunning views you get en route and at the wineries make for a memorable experience. On the flip side, a potential consideration is that food and additional purchases are extra, so you’ll want to budget for that if you plan to indulge beyond tastings.
This tour seems best suited for those who love wine, appreciate good scenery, and prefer a more personalized, less hurried atmosphere. If you’re traveling with friends or a small group who enjoy tasting in style without the typical party bus chaos, this could be a great fit.
Key Points
- Luxury, no-bus transportation in a Chevrolet Tahoe RST offers comfort and style.
- Expert wine guides focus on genuine recommendations, not just transportation.
- Visiting four top wineries with included wine samples gives you a well-rounded tasting experience.
- Flexible itinerary allows for some customization based on your preferences.
- Stunning views of Old Mission Peninsula and Grand Traverse Bay enrich the tour.
- Group discounts and added vehicles for larger groups make it scalable.
The Experience in Detail

When considering a wine tour like this, what really sets it apart is the quality of the vehicle and guides. Unlike the classic party buses or crowded shuttles, this tour uses luxury SUVs—Tahoes, Yukons, Cadillacs—which means you’ll ride in comfort and style. The tour is semi-private, meaning most groups can expect their own vehicle, making it feel more intimate and personalized. For groups over 7, an additional vehicle is added, keeping the experience smooth and uncramped.
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What’s Included and What’s Not
For $119 per person, you get a well-structured tour led by knowledgeable guides. These are not just drivers—they’re wine enthusiasts who can offer real recommendations, making your tasting experience more meaningful. The tour includes wine samples, flights, and splashes, which means you’re able to sample a good variety without feeling rushed or overwhelmed.
However, food, bottles, glasses, and additional tastings are extra. This is typical with wine tours, but it’s worth budgeting for if you want to purchase bottles or enjoy a meal. The group discounts are a nice touch if you’re traveling with friends, and the complimentary bottle of wine for groups larger than six adds a little extra value.
The Itinerary: Wineries and Views
The tour hits four key wineries on Old Mission Peninsula—these include Hawthorne Vineyards, Chateau Chantal, Brys Estates, and Bowers Harbor Vineyards—plus a stop at Grand Traverse Bay.
Hawthorne Vineyards is known for its reds and whites, and visitors report being able to buy flights, wines by the glass, or bottles on-site. We loved the way this stop balances tasting with the chance to relax and enjoy the scenic surroundings.
Chateau Chantal sits atop a high point with views of East Grand Traverse Bay, which genuinely makes for a photo-worthy setting. Guests have noted the “incredible views” and the ability to purchase wine by the glass or bottle during the visit.
Brys Estate is famously popular in Michigan, and many guests rave about their “Froze” drink—an unusual wine that adds a fun twist to the tasting. One reviewer said, “Brys is one of the top wineries in the area, and the experience really lives up to expectations.”
Bowers Harbor Vineyards is another favorite, established in 1991 and originally a horse farm. Guests often find this place charming, with options to buy wine and enjoy the scenic surroundings.
Between winery visits, you’ll stop at Grand Traverse Bay, experiencing the stunning 32-mile-long arm of Lake Michigan. The views here are often described as breathtaking, and it adds a scenic break to the wine tasting.
The Guides and Service
The guides are a highlight of this experience. Described as wine enthusiasts and local experts, they bring genuine knowledge and a friendly attitude, making the experience more educational and less commercial.
The celebrity customer service reputation is noticeable—most reviewers comment on how personalized and attentive the guides are. They help you pick wines based on your preferences and make sure the day flows smoothly.
Practical Aspects: Duration, Group Size, and Timing
The tour lasts approximately 4 to 5 hours, which is ample time to enjoy each stop without feeling rushed. Meeting and ending at the same spot in downtown Traverse City is convenient, especially if you’re staying nearby.
Group sizes are kept manageable—most likely 6-7 people per vehicle—creating an intimate atmosphere. Larger groups over 6 are accommodated with additional vehicles, which is good to know if you’re planning a bigger celebration or a friends’ outing.
For broader city exploration in Traverse City, we've covered these other tours
- NON BUS VIP Traverse City Brewery And Distillery Tour
- Thrilling Traverse City Scavenger Hunt
- NON BUS Chateau Chantal Hawthorne Traverse City Wine Tour
- NON BUS Traverse City Wine Tour in a Luxury SUV
- Designated Driver For Wine Tours – Traverse City
- Hi-5 Rickshaw Tour Traverse City – First Thing You MUST Do in TC!
Pricing and Value
At $119 per person, the price is reasonable considering the luxury transport, expert guides, and included tastings. Compared to party bus options, this is a more upscale approach—if you value comfort, style, and knowledgeable guidance, it’s worth the extra. Keep in mind that food and wine purchases are extra, so plan accordingly if you want to indulge beyond tastings.
Who Will Enjoy This Tour?
This experience is ideal for wine lovers seeking a relaxed, upscale tasting in beautiful surroundings. It’s perfect for friends, couples, or small groups who want to enjoy a personalized, comfortable day without the chaos of larger tour buses or party scenes. It might not be the best choice if you’re on a tight budget or if you’re primarily looking for a party vibe—this is about savoring wine and enjoying the scenery.
Final Thoughts
This VIP wine tour in Traverse City offers a mix of comfort, expert guidance, and scenic beauty. It’s especially suited for those who want to avoid the typical party bus experience and prefer a more refined, relaxed approach. The inclusion of stunning views, knowledgeable guides, and the comfort of a luxury SUV makes the day feel special without being overly formal.
While the price is fair for the quality of experience, remember that additional costs for food and bottles can add up. Still, the quality of the wineries and personal service makes it worth considering if you’re serious about tasting some of Michigan’s best wines in style.
For travelers who appreciate a balance of scenic views, wine, and personalized service, this tour hits the right notes. It’s a good choice whether you’re celebrating a special occasion or just want a memorable day exploring Traverse City’s vibrant wine scene.
NON BUS VIP Cherry Red Tahoe RST Traverse City Wine Tour
FAQ

Is transportation included in the tour?
Yes, your transportation is provided in a luxury SUV, such as a Chevrolet Tahoe RST, with pickup and drop-off in downtown Traverse City.
Are wine samples included in the tour price?
Yes, wine samples like flights, splashes, and tastings are included. However, wines by the glass, bottles, and food are extra.
Can I customize the wineries visited?
Yes, the tour is flexible. If you have specific wineries you want to visit, just let your guide know.
What if I’m traveling with a large group?
Groups over 6 will be assigned an additional vehicle, such as a GMC Yukon, to keep the experience comfortable and semi-private.
Is this tour suitable for families or children?
The tour is designed for adults interested in wine tasting, so it’s not typically geared toward children or families.
How long does the tour last?
The experience lasts approximately 4 to 5 hours, including travel time and stops at wineries.
Are tips included?
Tips are not included but are appreciated if you enjoyed the service.
What is the cancellation policy?
You can cancel free of charge up to 24 hours before the tour for a full refund. Cancellations within 24 hours are non-refundable.
If you’re after a well-curated, scenic, and comfortable wine experience in Traverse City, this VIP tour could be just what you need. It balances exclusivity with casual fun, all wrapped up in stunning views and expert guidance.
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