Thinking about exploring Traverse City’s vibrant wine and beer scene without the chaos of crowded party buses or long walks? Well, this Traverse City Wine and Beer Tour might just be what you’re looking for. Offered by Movie Stars Wine Tours, it promises a more refined, VIP experience where you can sample some of the best local drinks comfortably in a luxury SUV, guided by knowledgeable locals. It’s a solid choice if you’re after a relaxed, personalized outing rather than a boisterous group party.
What I really like about this tour is the focus on quality over quantity. First, it’s not your typical party bus—which means less noise and more room to actually enjoy chatting with your guides and fellow travelers. Second, the guides are true experts in the local beverage scene, so you’re not just tasting; you’re learning. One potential drawback is the price—at $199 per person for 4.5 hours, it’s definitely an investment. However, if you value a small-group, guided experience in a luxurious setting, this tour could be worth every penny. It’s best suited for those who prefer a relaxed, intimate way to explore Traverse City’s wine and beer offerings, especially if you enjoy learning about what you’re drinking.
Key Points

- Luxury and Comfort: Travel in a high-end SUV rather than a noisy bus.
- Expert Guides: Local wine and beer enthusiasts lead the tour, sharing insights along the way.
- All-in-One Experience: Visit 2 wineries and 2 breweries, sampling drinks at each stop.
- Hassle-Free Transportation: Includes pickup and drop-off in downtown Traverse City, eliminating parking worries.
- Flexible Scheduling: Multiple tour times available to fit your day.
- Small Groups: Most groups are 6-7 guests, ensuring a semi-private, personalized experience.
What to Expect from the Traverse City Wine and Beer Tour

This isn’t your typical party bus experience. Instead, think of it as a more refined, laid-back way to taste Traverse City’s best drinks while staying comfortable and informed. The tour lasts about 4.5 hours, covering four stops—two wineries and two breweries. You’ll be picked up right in downtown Traverse City, which is a huge plus because you won’t have to worry about parking or long walks to the tour vehicle. The plush ride in a GMC Yukon or Cadillac Escalade makes the journey feel special, and you’ll have plenty of space to relax and chat.
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The Itinerary: Wineries and Breweries
The tour combines the highlights of Old Mission Peninsula wine country with Traverse City’s bustling beer scene. You’ll visit two of the region’s top wineries, where you can sample a variety of wines, and two breweries, famous for their local craft beers. The stops are carefully chosen to give you a good overview of what Traverse City has to offer, from crisp whites and reds to innovative brews.
While tasting is included, it’s important to note that flights, bottles, and food are extra—so plan to budget accordingly if you want to add a meal or purchase larger bottles. At each stop, you’ll have the opportunity to buy glasses, growlers, or merchandise, which makes for nice souvenirs or gifts.
The Guides: Knowledge and Local Flair
Guests often mention how knowledgeable and friendly the guides are. Tracy, Kyle, and Andie are described as true enthusiasts who love sharing their local insights. They’re U of M grads and other Michigan schools, adding a local, authentic flavor to the experience. Expect genuine recommendations and interesting stories about the region’s wine and beer history, which elevate the tasting from a simple sip to an educational event.
The Vehicle and Group Size
Most groups of 6-7 guests enjoy the semi-private nature of the tour, often having the whole vehicle to themselves. For larger parties, multiple vehicles are used, but the experience still feels intimate. The luxury SUV creates a more relaxed atmosphere compared to traditional bus tours—no loud music or chaotic crowds.
More Great Tours NearbyThe Hassle-Free Experience
One of the best things about this tour is the convenience of pickup and drop-off. You’ll be collected from a central downtown location near the Middlecoast Brewery and Park Place Hotel, so no long walks or parking hassles. After the tour, you can easily continue exploring downtown Traverse City or head back to your hotel without worry.
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The Price: Is It Worth It?

At $199 per person, this tour isn’t cheap. But, considering the luxury vehicle, expert guides, and small group setting, it offers good value for those wanting a relaxed, curated experience. You’re paying for comfort, education, and convenience—less so for the actual drink samples, which are included but can be supplemented with additional purchases.
Many reviewers feel the price is justified because of the personalized attention and the VIP feel. Plus, the inclusion of a free bottle of wine for groups of six or more is a nice bonus, adding a little extra value.
Who Should Consider This Tour?

This experience is ideal for couples, small groups, or anyone who prefers a refined, less chaotic way to sample local drinks. It’s perfect if you’re after an educational experience with local guides who genuinely know their stuff. Not the best choice if you’re looking for a raucous party or a large, noisy bus experience—this tour is all about a more relaxed, VIP feel.
Travelers who appreciate comfort, personalized service, and local insight will find this tour hits the right notes. It’s also great for visitors who want to avoid the hassle of driving or parking in unfamiliar territory.
Final Thoughts

The Traverse City Wine and Beer Tour offers a chance to enjoy the region’s best beverages with ease and style. The combination of luxury transportation, knowledgeable guides, and a well-curated itinerary makes it stand out from more generic tours. It’s not just about drinking—it’s about experiencing Traverse City’s vibrant beverage scene in a way that feels relaxed and special.
If you’re the type of traveler who values comfort and learning, and you’re happy to spend a bit more for a premium experience, this tour is a solid pick. Plus, the downtown pickup and drop-off mean you can keep your day flexible and continue exploring after the tour wraps up.
Remember, this is a semi-private, small-group experience, so it offers a more intimate setting than larger bus tours, which can be a real plus for a more personal touch.
Traverse City Wine and Beer Tour
FAQ

Is the tour suitable for children?
This tour is designed for adults, mainly because of the alcohol tasting focus. If you’re traveling with children, it might not be the best fit.
What is included in the price?
The price covers the luxury SUV transportation, knowledgeable guides, and samples at each of the four stops. Additional drinks, food, and souvenirs are extra.
Can I customize the tour?
While the tour has set stops, you can choose from different tour times, and private group options are available if you want a more tailored experience.
Where do I get picked up?
Pickups are at the Hardy Street Parking Structure, east side near Middlecoast Brewery, and other downtown locations in Traverse City—just let them know your hotel or preferred spot.
How long does the tour last?
The experience runs about 4.5 hours, which is ample time to enjoy the stops without feeling rushed.
Is the vehicle comfortable?
Absolutely. The luxury GMC Yukon or Cadillac Escalade provides a spacious, smooth ride that’s a step above typical tour buses.
What about tips or gratuities?
While not explicitly mentioned, tips are generally appreciated if you enjoyed the service and guides.
Is there any booking flexibility?
Yes, you can cancel up to 24 hours in advance for a full refund, and you can reserve now and pay later to keep your plans flexible.
If a relaxed, guided tasting experience in style sounds appealing, this Traverse City Wine and Beer Tour offers just that without sacrificing comfort or education. It’s a great way to make your visit memorable, especially if you love discovering local drinks with a knowledgeable friend by your side.
You can check availability for your dates here:More Food & Drink Experiences in Traverse City
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More Traverse City experiences we've covered
- Nibi Spirit of our Waters Sailing Experience
- Traverse City Wine and Beer Tour
- NON BUS VIP Red Wine Lovers Old Mission Traverse Wine Tour
- Flying Dress Photo Shoot Traverse City & Surrounding Areas
- NON BUS GIRLS TRIP Traverse City Old Mission Wine Tour
- Traverse City: Morning Sail with Local Anishinaabe Guide
- NON BUS Traverse City Beer/Lager and Distillery Wine Tour
- NON BUS Champagne Wine Tour in Traverse City Shared Experience
- Flying Dress Photo Shoot in Traverse City
- NON-BUS 2 couple / 4 person Traverse City Old Mission Wine Tour
- NON BUS VIP Cadillac Escalade Old Mission Traverse Wine Tour
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