The Top 2 Basel Shopping & Market Tours

Discover Basel's best shopping and market tours, including a Swiss food tasting tour and a festive Christmas market trip, to make your visit memorable.

Basel is a city that offers much more than just its historic old town or world-class museums. For travelers who love exploring local flavors and unique markets, Basel stands out thanks to its lively food scene and charming markets brimming with crafts, sweets, and regional specialties. One of our favorite experiences is the Basel: Farmer’s Market, Cheese, Chocolate & Pastry Tour, which combines a taste of Swiss culinary traditions with a touch of city sightseeing. This tour is perfect for foodies eager to learn how Swiss cheeses, chocolates, and pastries are made while strolling past iconic landmarks.

Along With food-focused tours, Basel offers seasonal trips like the From Basel: Day trip to Colmar and Ribeauvillé (Christmas market), which immerses you in the magic of Alsace’s holiday markets. These options cater to different interests—whether you want a culinary adventure or a festive winter outing—making Basel a versatile base for market lovers.

Below, you’ll find a detailed look at each of these top-rated tours, highlighting what makes them special, who they suit best, and why they could be your favorite part of visiting Basel.

1. Basel: Farmer’s Market, Cheese, Chocolate & Pastry Tour

Basel: Farmer's Market, Cheese, Chocolate & Pastry Tour

At number one on our list, this delicious tour offers a well-rounded experience of Basel’s culinary delights. It lasts about two hours and takes you through the Basel old town, starting at the Town Hall. From there, you’ll visit the Altstadt Grossbasel area, where guided food tastings include Swiss cheese, chocolate, and pastries. The tour is designed to give you insight into how these treats are made, with stops at local producers and markets.

What makes this tour stand out is its focus on local food traditions and the opportunity to indulge in multiple cheese varieties and learn about chocolate’s Swiss origins. The guide shares stories about Basel’s landmarks, such as the Tinguely Fountain, adding context to your tasting journey. Tour guests appreciate the balance of sightseeing and hands-on tasting, with one reviewer noting, “This was a fantastic way to enjoy Basel’s flavors and learn their stories.”

This tour is ideal for travelers who enjoy food history, want an interactive experience, and prefer a short but rich outing during a city visit. The wheelchair accessibility makes it suitable for most guests. Overall, it offers great value for a two-hour immersion into Swiss culinary culture.

Bottom Line: Perfect for those wanting a tasty, informative walk through Basel’s food scene in a small group setting.

2. From Basel: Day trip to Colmar and Ribeauvillé (Christmas market)

From Basel: Day trip to Colmar and Ribeauvillé (Christmas market)

At number two, this full-day trip is designed for travelers eager to experience France’s Alsace region during the holiday season. The tour lasts nearly nine hours (555 minutes) and takes you to two enchanting Christmas markets. First, you’ll explore Ribeauvillé, with its festively decorated alleys and medieval charm, then move on to Colmar, renowned for its quaint half-timbered houses and festive stalls.

What makes this trip special is the chance to see two distinct markets in one day, each with its own character. In Ribeauvillé, the medieval theme creates a cozy, historic atmosphere, while Colmar’s market is packed with unique gifts, crafts, and regional culinary treats. The tour includes plenty of free time to browse, shop, and soak up the holiday spirit.

One traveler describes it as “a fairy-tale experience,” highlighting the beautiful decorations and authentic crafts. If you love Christmas markets, holiday shopping, or medieval towns, this tour offers excellent value and a memorable experience of the Alsace region’s festive traditions.

Bottom Line: Best suited for winter visitors who want a relaxed, scenic journey into the heart of Alsace’s holiday cheer, with plenty of gift ideas and seasonal treats.

How to Choose Between These Basel Market Tours

Deciding which tour suits you depends on your interests and schedule. If you’re a food lover wanting a deep dive into Swiss cheeses, chocolates, and pastries, the Basel: Farmer’s Market, Cheese, Chocolate & Pastry Tour offers a short, sweet, and tasty introduction to Basel’s culinary scene. It’s perfect if you prefer a quick city-focused experience that combines sightseeing with tasting.

On the other hand, if you’re visiting during the winter holiday season and want a romantic, festive journey into France, the day trip to Colmar and Ribeauvillé is ideal. It provides a full-day escape into fairy-tale towns decorated for Christmas, with ample free time to explore and shop.

For travelers with limited time, the food tour is a great way to enjoy Basel’s flavors without leaving the city. For those with more days and a love of holiday markets, the Alsace trip offers a scenic and cultural adventure beyond Basel’s borders.

Remember to book early—especially the Christmas market tour—since these trips fill quickly during the festive season. Also, consider your mobility and interest in food or holiday traditions when choosing.

In summary, Basel offers diverse ways to experience local markets—whether through a culinary tour that satisfies your taste buds or a festive journey into Alsace’s seasonal magic. For a quick, flavorful introduction, the food tour delivers authentic Swiss tastes. If you’re after a magical holiday experience, the Alsace Christmas markets trip will leave you with unforgettable memories. Both are excellent choices, so pick what suits your travel style and season, and enjoy exploring this vibrant region.