Marche is a region that often flies under the radar compared to Italy’s more famous wine destinations like Tuscany or Piedmont. But here’s the thing: Marche offers a rich blend of authentic local wines, stunning landscapes, and small family-run wineries that make for memorable tasting experiences. We particularly love the Villa Pigna winery because it combines a deep dive into Rosso Piceno DOC Superiore, a wine that the region excels at, with a personal touch from experts who’ve been working with these wines for over 50 years. These tours aren’t just about sipping— they’re about understanding the culture behind each bottle.
In this guide, you’ll find a range of fantastic options: from short, focused tastings to multi-hour guided cycling adventures with food pairings, and full-day tours with visits to olive oil producers. Each offers a different way to connect with Marche’s wine and food traditions—perfect whether you’re after an easy intro or a more active exploration.
Below are the best wine tours in Marche, each offering a unique glimpse into the region’s flavors, landscapes, and local stories.
1. Tasting of Rosso Piceno DOC Superiore – Villa Pigna winery
This 1-hour tasting experience at Villa Pigna is a must for lovers of Italian reds. Tucked into the heart of Marche, this winery specializes in Rosso Piceno DOC Superiore, a bold and versatile red that’s a signature of the region. The tour is led by experts who have 50 years of experience working with this denomination, making it both educational and enjoyable.
The experience includes sampling different interpretations of Rosso Piceno DOC Superiore and learning about the history, cultivation, and production processes. Visitors rave about the genuine warmth of the owner, Giorgio, who guides you through the vineyards and explains the craft behind each wine. One reviewer notes, “All products were excellent, and the explanations made the tasting even richer.”
This tour is ideal for those wanting a short, focused introduction to Marche’s wine culture without breaking the bank. For just over $35 per person, it offers exceptional value, especially if you’re curious about what makes Marche’s reds special.
Bottom Line: If you prefer a personalized, intimate tasting that emphasizes quality and craftsmanship, this is a top pick. Perfect for a quick stop during a day of exploring.
2. Guided E-Bike tour with food and wine tasting
For those who want to combine natural beauty, gentle exercise, and wine tasting, this e-bike tour around Conero Mountain is hard to beat. Starting from Marcelli, you’ll ride through scenic routes across Numana and Sirolo, with stunning views of the coastline reaching Portonovo. The ride is moderate in difficulty, making it accessible even if you’re not a cycling pro.
The tour features stops in charming seaside villages, where you’ll learn about the local history and culture. The highlight is the winery stop, where a tasting of local wines paired with regional food is included. The experience lasts around 3 to 4 hours and includes the ride, tastings, and some leisure time to soak in the views.
While reviews are limited, one describes the day as a “beautiful ride with an energetic guide and a fantastic food and wine experience.” Since this combines outdoor activity with culture, it’s perfect for active travelers who also love tasting regional specialties.
Bottom Line: This tour offers a balanced mix of exercise, scenery, and authentic food and wine tastings—a great way to see Marche’s coast and countryside without feeling rushed.
3. Le Marche: Wine & Olive Oil Tour with Lunch and Pick-Up
If you’re after a full day of tasting and exploring, this guided tour offers visits to family-owned wineries and olive oil producers. Starting with a hotel pickup, it takes you through scenic vineyards, local cellars, and charming villages. The focus is on small producers, which means you’ll get an authentic look at how wine and olive oil are made in Marche.
The tour includes guided tastings of local wines and extra virgin olive oil, paired with a traditional multi-course lunch. This meal is a highlight, featuring regional specialties designed to complement the wines and oils. It’s a wonderful way to learn about Marche’s agricultural traditions while enjoying good food and drink.
Guests appreciate the personalized experience, with some describing it as “immersive and relaxed,” perfect for travelers who want a comprehensive day of food, wine, and culture. At about five and a half hours, it’s also a good value considering the inclusions, especially if you’re staying in the area and want an easy, all-in-one day.
Bottom Line: This tour is ideal for those who want to delve deep into Marche’s family-run wineries and olive oil producers with a relaxed, guided experience.
How to Choose Your Perfect Marche Wine Tour
When choosing between these options, consider your budget, time, and interests. If you’re short on time but eager for a quality tasting, the Villa Pigna experience offers a focused introduction. For active travelers who want a scenic outdoor adventure, the e-bike tour blends exercise with wine and food. If you’re after a full day of culture, the full-day wine and olive oil tour provides a comprehensive experience with excellent food and local sights.
Booking early is recommended, especially in peak season (spring and fall), when wine festivals and harvests draw more visitors. Each tour offers a different taste of Marche, so choose based on whether you prefer a short focused tasting, an active outdoor experience, or a full-day deep dive into local food and wine.
In summary, Marche’s wine tours range from intimate tastings to active adventures and full-day explorations. For a quick yet rich introduction, the Villa Pigna tasting is perfect. If you want a blend of scenery and wine in a relaxed setting, the e-bike tour is a fantastic choice. And for those eager to learn about both wine and olive oil while enjoying a full day of cultural discovery, the guided full-day tour delivers just that.
No matter which you pick, booking ahead will ensure you secure a spot in these popular experiences. Marche’s wines and landscapes are waiting—cheers to discovering your favorite way to enjoy this charming region.
