Pamplona isn’t just famous for its lively festivals and bull runs—it’s also a fantastic base for exploring Spain’s renowned wine regions. With a strategic location close to the Rioja wine country, Pamplona offers a variety of tours that cater to all tastes, whether you crave intimate tastings, historical winery visits, or private experiences. We particularly like the Rioja Like A Native Wine Tour because it dives deep into Rioja’s culture with passionate local winemakers, and it’s perfect for those who want an authentic connection to the land and its traditions. If you’re short on time but still want a taste of Rioja, the Half Day Rioja Wine Tour offers an efficient, flavorful experience. For a truly customized journey, the Rioja Wine Tour allows you to pick your own wineries for a tailored day out.
Below, we’ve compiled a list of the 9 best wine tours in Pamplona, each with its own unique appeal—whether you’re after historical wineries, private guided visits, or regional excursions. Each one offers a different slice of Rioja and the surrounding wine culture.
1. Rioja Like A Native Wine Tour
At number 1, the Rioja Like A Native Wine Tour stands out for its small-group, all-inclusive approach that truly immerses you in Rioja’s wine culture. Over roughly nine hours, your guide takes you through Rioja Alta and Rioja Alavesa, two of the most respected subregions. You’ll visit two family-run wineries and a picturesque vineyard, getting insights directly from the winemakers—something larger tours often skip. The experience includes a traditional lunch paired with local wines, making it both educational and delicious.
What makes this tour special is its focus on history—learning about Rioja’s winemaking roots from Roman times through today—and its personal touch. A round-trip transfer from your Rioja hotel, combined with a maximum number of participants, means more attention and a relaxed pace. Reviewers love the guide, with comments like, “Fito was fantastic and so knowledgeable,” highlighting the tour’s friendly, expert vibe. Priced at around $474, it offers excellent value for a comprehensive, authentic experience. Ideal for those wanting an in-depth look at Rioja’s traditions.
Bottom line: For a deep, personal dive into Rioja’s wine and culture, this tour is hard to beat.
2. Rioja Alta and Rioja Alavesa Wine Tour
Coming in at number 2, the Rioja Alta and Rioja Alavesa Wine Tour offers nearly a full day of wine exploration with the comfort of private transportation. Costing around $384 per person, this 8 to 9-hour trip emphasizes visits to both modern and traditional wineries, including a 15th-century estate where wine is still made using age-old methods. The tour’s standout feature is the luxury of having a dedicated driver, allowing you to focus on tasting and learning without the hassle of navigating.
A highlight is the included lunch in a medieval village, where you can enjoy authentic local flavors. The small-group setting (up to 8 travelers) ensures personalized attention, and guests rave about guides Roberto and Rebeca, calling them “fun and knowledgeable.” You’ll also explore a vineyard showcasing Rioja’s magic of vine cultivation. This tour suits travelers who want a mix of history, wine, and gastronomy in a relaxed, well-organized setting.
Bottom line: Perfect for those who want a well-rounded, premium Rioja experience with an experienced guide.
3. Rioja Wine Route with winery owner
At number 3, the Rioja Wine Route with winery owner provides a more intimate, behind-the-scenes look at Rioja winemaking. For about $343, you’ll visit three wineries—including La Bodega del Tesoro, a winery built in 1881—where the owner shares stories about the land and tradition during tastings and a traditional lunch.
What makes this tour stand out is the direct connection you get with the winery owner himself, giving you a personal perspective you won’t find on bigger tours. Guests often mention the “spectacular” experience and the chance to see authentic Rioja in action, from grape stomping to modern aging techniques. The fact that the tour is relatively short (6-7 hours) makes it ideal for travelers with limited time.
Bottom line: If you want a personal, owner-led experience with a focus on tradition and regional charm, this tour offers a memorable day.
4. Private Full Day Wine Tour in Rioja
Number 4 is the Private Full Day Wine Tour in Rioja, which at about $516 per person, guarantees exclusivity. This customizable private experience is perfect if you want to tailor your day. The itinerary includes visiting both historic wineries—some dating back to the 15th century—and contemporary producers, with insights into traditional and innovative techniques.
What sets this apart is the attention to detail—you’ll visit special vineyards, taste rare wines, and enjoy an exquisite local meal. Reviews highlight the guide’s ability to craft a day around your preferences, making it ideal for wine enthusiasts seeking a personalized journey. The tour lasts 8-9 hours, offering maximum flexibility and privacy.
Bottom line: Great for couples or groups who want a bespoke, insider’s view of Rioja’s wine scene.
5. Half Day Rioja Wine Tour
For those pressed for time, the Half Day Rioja Wine Tour offers a 5-hour experience for just $241. It’s perfect for a quick, yet rich taste of Rioja’s top family-run wineries. You’ll visit two distinct wineries—each with its own character—sampling premium wines along the way.
Highlights include visiting Rioja Alta and Rioja Alavesa, with stops in small, authentic wineries that emphasize tradition. Guests often comment on the personalized service and local stories shared during tastings. It’s a good choice if your schedule is tight but you still want to understand Rioja’s winemaking secrets.
Bottom line: An efficient way to experience Rioja, tailored for travelers with limited time.
6. Wine Tour: 2 Wineries From Logroño
Number 6 features the Wine Tour: 2 Wineries From Logroño, offering a 5-hour journey for around $285. This tour combines visits to two wineries with a walk through the medieval village of Laguardia. You’ll explore vineyards, historical streets, and city walls, gaining insight into Rioja’s medieval and winemaking heritage.
Guests rave about the friendly guides and the variety of wineries visited, which include smaller, family-run operations. The tour also includes local snacks, making it a well-rounded cultural experience. It’s suited for travelers interested in history and authentic Rioja wines without the larger crowds.
Bottom line: Perfect for those who want a blend of history and wine in a relaxed, small-group setting.
7. The Authentic Rioja Alavesa wine experiences
At number 7, the Authentic Rioja Alavesa wine experiences focus on two cellar visits and a pintxos tasting in Laguardia. For around $263, you get a private driver, avoiding the hassle of public transport, and a well-rounded day exploring both traditional and modern wineries.
Guests enjoy the personalized tastings and the chance to learn about local wine-making techniques. The tour emphasizes regional culture, capped with a pintxos tasting, perfect for those looking to combine food and wine. It’s best suited for travelers who want to maximize their time and enjoy a delicious, educational experience.
Bottom line: An excellent choice for those who want to learn about Rioja’s wine and culinary traditions in a relaxed, private setting.
8. Rioja Wine Tour
At number 8, the Rioja Wine Tour offers a customizable private day tailored to your preferences. Starting from Pamplona, you choose two or three wineries, including iconic spots like Marques de Riscal or Laguardia. The tour combines wine tastings with visits to charming villages, giving you a flexible and personalized experience.
Reviews praise the guide’s flexibility and the quality of visits, with Javier noted for his engaging style. This tour is ideal for travelers wanting control over their itinerary, especially those interested in specific wineries or sights.
Bottom line: Perfect for independent travelers who want a tailored Rioja experience.
9. Rioja Wine Tour: Winery & Traditional Lunch From Pamplona
Finally, the Rioja Wine Tour with winery & traditional lunch combines two winery visits with a local-style lunch. For about $290, you visit La Rioja’s main wineries, learning about winemaking processes and traditions, before enjoying a meal of chorizo, potatoes, and regional specialties.
Guests appreciate the hassle-free experience, with transportation included, making it ideal for travelers who want to relax and focus on tasting and eating. The small group size ensures a more intimate atmosphere, and the tour’s timing (7 hours) makes it a great choice for a comprehensive yet manageable day.
Bottom line: A balanced, all-in-one package for those who want wine, food, and culture without fuss.
How to Choose Your Perfect Wine Tour in Pamplona
When selecting your ideal wine experience, consider your budget, schedule, and interests. If you want an in-depth, cultural journey, the Rioja Like A Native Wine Tour offers a comprehensive look at Rioja traditions. For a more flexible, private day, the Private Full Day Wine Tour in Rioja might be your best fit. If time is tight but you want quality, the Half Day Rioja Wine Tour covers the essentials quickly.
Budget-conscious travelers or those interested in combining winery visits with local cuisine should check out the Authentic Rioja Alavesa wine experiences, while those who prefer a tailored experience will find the Rioja Wine Tour suitable. Remember to book early during peak seasons to secure your spot.
Final Thoughts
Pamplona’s proximity to Rioja wine country opens up an array of memorable tours, tailored to different interests and schedules. Whether you prefer an in-depth, local-guided experience, a private custom day, or a quick half-day taste, there’s something here for everyone. Two standout options are the immersive Rioja Like A Native Wine Tour for true culture lovers and the flexible Rioja Wine Tour for independent travelers wanting control.
No matter which you choose, booking ahead is key—these tours fill quickly in peak seasons. So, plan ahead, pick what excites you most, and get ready to discover the flavors of Rioja in authentic style.
