Provence is renowned for its stunning landscapes, fragrant lavender fields, and, of course, its exceptional wines. Its Côtes de Provence rosé is world-famous, but beyond the pinks, the region produces compelling reds and whites. What makes Provence such a fantastic wine destination are the diverse landscapes, family-owned estates, and centuries-old vineyards that still produce authentic, high-quality wines. We love the From Aix-en-Provence Half-Day Wine Tour because it combines tasting some of the best local wines with the chance to soak up classic Provençal scenery—imagine rolling hills dotted with olive groves and lavender. For those with a short time but a real interest in Provence’s wine culture, this tour offers an authentic window into the region’s wine-making tradition.
If you’re craving a more exclusive experience, the Wine tasting in Châteauneuf du Pape takes you to renowned vineyards where you can sample legendary wines and explore one of France’s most iconic appellations. Meanwhile, the Luberon Vineyard Tour and Wine Tasting offers a deeper dive into eco-friendly wine production and the stunning landscapes of this picturesque region. Whether you’re after a quick tasting, a scenic bike ride, or an immersive full-day experience, Provence’s wine tours have something to match every interest and schedule.
Below, we’ve laid out a selection of the top wine tours in Provence, each offering unique experiences from intimate tastings to instructional cooking classes paired with wine.
1. From Aix-en-Provence: Half-Day Wine Tour
At number 1 on our list, the From Aix-en-Provence: Half-Day Wine Tour combines a manageable time commitment with a rich tasting experience. For just $115 per person, you visit two family-owned wine estates, each showcasing the best of Provence’s Côtes de Provence wines. The tour lasts about 3.5 hours, making it perfect for travelers with a packed schedule but who still want a genuine taste of local wines.
The itinerary begins at a central location in Aix-en-Provence, with a scenic 30-minute drive to the first estate. There, you’ll learn about the estate’s history and sample rosé, white, and red wines—all produced on-site. The same pattern repeats at the second estate, giving you a rounded insight into the region’s wine-making traditions. It’s a relaxed, informative experience, with lots of opportunities to ask questions and understand the nuances of Provence wines. This tour stands out for its intimate visits, friendly guides, and the chance to taste wines you can’t find elsewhere.
Bottom line: This half-day tour offers excellent value, memorable scenery, and a taste of Provence’s best-loved wines. Ideal for those with limited time but a desire for authentic experiences.
2. Wine tasting in Châteauneuf du Pape
Number 2 on our list takes you to the famous Châteauneuf du Pape region—an area synonymous with some of France’s most prestigious wines. For only $104 per person, this wine tasting experience includes visits to two well-established wineries, where you’ll taste at least three wines at each location. The tour lasts around 3 hours and departs from Avignon, making it an accessible day trip.
One highlight is visiting one of the region’s oldest wineries, where you’ll learn about the unique “sun-dried” grapes and the estate’s long-standing traditions. The second winery offers the chance to taste some unusual single-grape wines, giving you insight into the diversity of Châteauneuf du Pape’s terroir. The landscape of endless vineyards stretching to the horizon makes this experience visually captivating, and your guide will share insights into the region’s history and winemaking techniques.
This tour is perfect for serious wine enthusiasts eager to taste iconic wines and learn about the region’s history. With rave reviews for its intimate and informative approach, it’s a well-crafted, memorable experience.
Bottom line: A great choice for those wanting to explore Châteauneuf du Pape’s legendary wines in a condensed, engaging format.
3. Luberon: Vineyard Tour and Wine Tasting
Number 3 on our list offers a full-day exploration of the Luberon region, with a focus on eco-friendly viticulture. For just $26 per person, this vineyard tour takes you to Château de Sannes, a family-owned estate committed to sustainable practices. The small group size and comprehensive experience make it an excellent choice for travelers interested in environmental stewardship as well as wine.
You’ll start with a guided tour of the vineyards, learning how the estate works to preserve the land and produce organic wines. The guide explains the characteristics of the terroir and how it influences the wines. Afterward, enjoy a guided tasting of all their wines, which may include reds, whites, and rosés. Stunning Provençal scenery surrounds the estate, with views of the rolling hills and quaint villages.
What sets this apart is its focus on sustainable wine production and the opportunity to visit surrounding vineyards. This tour is suited for those who want a relaxed, educational experience and appreciate nature. The price makes it a very accessible, value-packed option.
Bottom line: Ideal for eco-conscious wine lovers looking for a peaceful, all-encompassing taste of Luberon.
4. The wines of Provence…. a must to discover!
Number 4 is a bike tour around Mont Ventoux, blending physical activity with wine tasting. Starting from Vaison-la-Romaine, this adventure uses e-bikes to explore the scenic vineyards and villages, making it accessible even if you’re not an experienced cyclist. The tour lasts 4 to 9 hours, depending on your pace, and combines sightseeing with wine.
You’ll pedal through the Côte du Rhône and surrounding areas, stopping at wineries to sample local wines and learn about their production methods. The guided ride provides a lively way to discover Provence’s landscapes—think terraced vineyards, fields of lavender, and historic villages—at a relaxed pace. The inclusion of a custom app helps you follow your itinerary smoothly.
This trip is perfect for active travelers who want to combine outdoor adventure with wine tasting. The price of $49 makes it a budget-friendly way to see Provence’s countryside while enjoying regional wines.
Bottom line: A unique, active way to explore the vineyards that also offers a good value.
5. The Expression Tour: Visit & wine tasting
Number 5 centers on tasting rare Châteauneuf du Pape wines with a visit to the Maison Brotte estate. For only $19 per person, this short but focused tour lasts about 1.5 hours and is ideal for those short on time but eager to sample top-tier wines.
The highlight is a guided tasting of three rare wines, including some that are not available commercially, providing a behind-the-scenes look at high-end wine production. The guide is a sommelier who shares insights into the different grape varieties and the estate’s history. Also included is a visit to the estate’s museum, deepening understanding of the region’s winemaking heritage.
This tour offers great value for money and is suited for wine lovers who enjoy focused tastings and learning about rarer wines. It’s a quick but rich experience for anyone wanting to get a taste of Provence’s premium wines.
Bottom line: Excellent for those seeking an in-depth tasting experience in a short timeframe.
6. Avignon: Full day Truffles and Châteauneuf-du-Pape Wines
Number 6 combines culinary delights with wine, making for an indulgent full-day experience. For $2,106 per group up to 7 people, this private tour lasts 8 hours and begins at the payant des Allées de l’Oulle. It includes a visit to a truffle farm, a truffle-themed cooking workshop, and a visit to a renowned Châteauneuf du Pape estate.
The day starts with an authentic truffle farm visit, where you’ll learn about truffle cultivation and participate in a culinary workshop focused on truffle dishes. Then, enjoy a full menu of local cuisine paired with tastings at a top wine estate, combining the luxury of fine wine and gourmet food. The experience is very personalized, with a guide sharing detailed insights into both truffle and wine production.
This tour is perfect for gourmets and wine lovers wanting a comprehensive, luxurious day. It’s also suitable for special occasions, given its upscale nature.
Bottom line: Best suited for foodies and connoisseurs who want an exclusive, all-in-one gastronomic experience.
7. Wine tasting tour – Le Pradet
Number 7 offers an intimate, one-hour visit to an organic estate producing biodynamic wines. For $23 per person, this short tasting is perfect for a quick introduction to Provence’s organic wine scene.
You’ll tour the estate, learning about their winemaking philosophy and the importance of organic practices. Then, enjoy tasting three of their wines—reds, whites, or rosés—crafted with biodynamic principles. While brief, this experience emphasizes the estate’s commitment to sustainability and quality, making it suitable for travelers with limited time but a strong interest in eco-friendly wines.
The estate’s small size and focus on organic wines make it a genuine, authentic experience. It’s best suited for curious travelers wanting a quick but meaningful insight into Provence’s organic wine movement.
Bottom line: Ideal for eco-conscious wine lovers seeking a concise yet authentic encounter.
8. Commanderie de Peyrassol: Guided tour of the wine cellars
Rated without a specific review, this guided tour of about 1.5 hours takes you through the historic Commanderie de Peyrassol in Provence. The tour encompasses a visit to the vineyard landscape, barrel cellar, and vat room, ending with a tasting of five wines.
What makes this tour stand out is its focus on viticulture and winemaking techniques, giving you a behind-the-scenes look at how wine is produced on a large estate with centuries of tradition. The guided nature of the tour ensures you understand the details of grape-growing, aging, and blending.
While details about reviews are unavailable, the educational aspect appeals to those interested in the technical side of wine production. It’s a great way to deepen your appreciation of Provençal wines beyond tasting.
Bottom line: Suitable for travelers interested in the process behind the wines, especially if you enjoy learning about viticulture.
9. Provençal Cooking Class with Lunch & Wine Pairing in English
Finally, the Provençal Cooking Class offers a different kind of wine experience—learning to cook traditional dishes with a local chef. For $252 per person, it lasts about 3.5 hours at La Belugue in Provence, with hands-on participation.
During the class, you’ll learn to prepare classic Provençal recipes, discovering the secrets of the region’s culinary style. The class includes a full lunch with wine pairings, recognized by UNESCO as an Intangible Cultural Heritage. You’ll take home new skills and a deeper understanding of Provençal flavors, along with a piece of Provence to remember.
This experience is perfect for foodies interested in both cooking and wine, especially those who want to bring a taste of Provence home through recipes and new skills.
Bottom line: Best suited for culinary enthusiasts who want a comprehensive, hands-on experience with Provençal cuisine and wines.
How to Choose the Best Wine Tour in Provence
When selecting the right tour, consider your budget, time constraints, and interests. For a quick introduction, the Half-Day Wine Tour from Aix-en-Provence offers great value and authentic tastings. If you’re passionate about iconic wines, the Châteauneuf du Pape tasting provides a deeper dive into legendary estates.
For those who prefer active experiences, the Luberon Vineyard Tour combines eco-friendly wine production with scenic landscapes. Budget travelers might enjoy the Le Pradet organic estate tasting, while foodies seeking a full culinary adventure will love the Provençal cooking class.
Book early, especially for popular full-day or private tours, and plan to visit during the harvest season (late summer to early fall) for the best vineyard experiences. Many tours include transportation, and some may require advance reservations, so check availability and policies in advance.
Final Thoughts
Provence offers a wonderful array of wine tours, each tailored to different interests—from quick tastings to active cycling adventures, and full-day gourmet experiences. For those seeking an authentic taste of Provence wines, the From Aix-en-Provence Half-Day Wine Tour is a fantastic starting point. If you want to explore Châteauneuf du Pape’s legendary vineyards, the tasting tour there is tough to beat. And for a more immersive experience, the Luberon vineyard visit offers insights into eco-friendly practices amid stunning scenery.
Provence’s wine culture is rich and varied, and no matter your style, booking early will ensure you get the experience that suits you best. Cheers to discovering Provence’s best wines—your palate will thank you!
