Istria is a jewel for wine lovers. Its rolling hills, ancient vines, and small family wineries create a rich tapestry of flavors and stories. Whether you’re after an authentic taste of local olive oil and wines or a sophisticated sparkling wine experience, Istria has something for every palate. Personally, I love tours that give a real connection to the land and people, like the Buje: Authentic Istrian family farm where you walk through the olive groves and learn how their family produces premium extra virgin olive oil. That kind of genuine experience just sticks with you. For a more relaxed day with a beautiful taste of regional wines, the PERVINO wine tasting in Novigrad offers excellent value and personal attention.
In this list, you’ll find a variety of wine tours, including family farm visits, intimate tastings, sparkling wine experiences, and scenic wine picnics. Each offers a different way to connect with Istria’s vinicultural heritage. Now, let’s explore each in detail so you can find the perfect fit for your trip.
1. Buje: Authentic Istrian family farm, guided walk, foods & wine

Set in the heart of Istria, this tour offers an up-close look at a family-owned farm that produces some of the region’s finest olive oil, complemented by local wines. It’s a 2-hour 15-minute experience designed for foodies who want more than just tasting; you get to walk through the olive groves, learn about traditional harvesting, and see how the oil is made in the tasting room. The hosts are passionate, sharing their family’s methods and traditions, making this a truly personal experience. During the tour, you’ll enjoy tasting regional olive oils, wines, elderflower juice, and even an olive digestive, making it a rich sensory experience.
What’s especially appealing is how this tour is rooted in genuine family tradition. Guests rave about the informative nature and the warm atmosphere, often mentioning how much they learn about olive growing and oil production. Several reviews highlight the quality of the olive oil and the delicious local charcuterie served during tastings. The intimate setting makes it ideal for small groups or couples who want to enjoy authentic Istrian food culture.
Bottom Line: This tour is perfect for anyone seeking a personal, educational, and delicious introduction to Istrian olive oil and wine making, with a strong family connection.
2. PERVINO – Wine tasting

For those wanting a more casual, yet engaging experience, the PERVINO winery in Novigrad offers a wonderful way to explore local wines without breaking the bank. You’ll visit a small, family-run operation where you can enjoy a private tasting of six different wines, paired with light snacks like cheese, olives, and prosciutto. Reaching the winery is your choice, giving flexibility to include it as part of a day exploring the coast or countryside.
The highlight is how personalized the experience is — the staff ask about your preferences and tailor the tasting accordingly. Reviewers consistently mention how much they appreciated the quality of the wines and the generosity of the tastings. One guest described it as “a dream,” noting the excellent food and wine pairings and the friendly atmosphere.
An advantage of this tour is its relaxed pace and focus on quality. It’s especially well-suited for small groups or couples who want to enjoy regional wines in a cozy setting. Children can enjoy the garden while adults sample wines, making it family-friendly.
Bottom Line: This experience offers a personalized tasting at a charming winery, excellent for wine enthusiasts who enjoy learning about local vintages without fuss.
3. Private Sparkling Wine Tasting in Istria

If sparkling wines are your thing, this private tasting is a treat. The Private Sparkling Wine Tasting in Istria introduces you to the classic method of sparkling wine production, with a tasting of five different varieties — including extra brut, brut, sec, and demi-sec styles. The session begins with a short introduction to the winery’s history and family tradition, setting the tone for a refined experience.
What makes this tour stand out is the focus on quality and variety. The winery produces 12 types of sparkling wine, so if you have specific preferences, you can often request a particular style. The tasting is intimate, with a knowledgeable host guiding you through each glass. Reviews mention that the wines are of exceptional quality and that the personalized attention makes it feel like a private event.
This tour is best suited for sparkling wine lovers or those celebrating a special occasion. Because of the premium nature, it’s a more refined experience and slightly more costly per person, but the quality justifies the price.
Bottom Line: For connoisseurs or romantics, this private sparkling wine tasting offers a memorable, high-end experience with excellent wines and expert guidance.
4. Wine picnic

Sometimes the best way to enjoy wine is in nature, and the Wine picnic in Istria makes this simple pleasure possible. This 2-hour experience includes a carefully curated picnic with gourmet cheeses, meats, and a selection of regional wines. You’ll find yourselves relaxing under an old oak tree or in a scenic spot, with everything taken care of by the host.
The setting is what makes this tour special — a peaceful escape from the crowds, in the heart of the countryside. Reviewers highlight the beautiful location and excellent service, with comments like “Really great vine cellar and fantastic views.” Children are welcome, making it a family-friendly option that combines leisurely eating and drinking with photos and downtime.
The value here is in the combination of great food, regional wine, and a tranquil setting. It’s ideal for those who want to unwind, enjoy good company, and soak in the landscape. It’s not a structured tasting, but more a chance to enjoy wine in a beautiful outdoor environment.
Bottom Line: Perfect for a relaxed, scenic day with friends or family, this wine picnic combines local flavors with outdoor beauty.
How to Choose
When deciding between these options, consider your budget, how much time you want to spend, and what kind of experience you’re after. For a deep dive into family traditions and olive oil, the Buje farm tour is excellent. If you prefer a casual wine tasting with a focus on regional vintages, the PERVINO winery offers great value. Sparkling wine lovers should not miss the private sparkling tasting, especially if celebrating or seeking something more refined. For a laid-back outdoor experience, the wine picnic provides a scenic and peaceful setting.
Think about your interests: a self-guided olive oil and wine farm visit, a private tasting, or a scenic picnic? Also, factor in time — some tours are only 1-2 hours, while others offer more immersive experiences. Booking early is recommended, especially in peak season (spring and early fall).
In summary, Istria offers an impressive range of wine tours that cater to different tastes and interests. Whether you’re drawn to authentic family farms, intimate tastings, or sparkling wine celebrations, you’ll find a memorable experience. For lovers of authentic regional flavors, the Buje farm tour is unbeatable. If your priority is personalized service and quality, the private sparkling tasting is a superb choice. And for those who want to relax outdoors with a glass in hand, the wine picnic is hard to beat.
No matter what you pick, booking ahead ensures you won’t miss out on these unique opportunities. Cheers to discovering Istria’s best wines — and the stories behind them!
