A Delicious Journey Through London: Our Take on the Ice Cream Tour
If you’re someone who appreciates a good scoop and loves discovering a city’s hidden gems, you might find this Ice Cream Tour of London a sweet way to spend an afternoon. While we haven’t personally joined the tour, the reviews and details suggest it’s a charming experience designed for food lovers, especially those who want to combine sightseeing with a taste adventure.
What really draws us in are the small-group setting, which promises a more intimate experience, and the chance to sample more than 20 different ice cream varieties—a true paradise for anyone with a sweet tooth. On the flip side, the price tag of around $268 per person might seem a bit steep, especially if you’re not a die-hard ice cream enthusiast or traveling on a tight budget.
This tour seems best suited for curious travelers eager to explore London’s food scene, especially if they enjoy walking and uncovering new spots. Families with kids who love sweets might also find it a memorable outing, especially since the tour includes stories and surprises that keep younger participants engaged.
Key Points
- Small Group: Limited to eight people or fewer, making it more personal and interactive.
- All Tastings Included: Over 20 varieties of ice cream plus bottled water, no hidden costs for treats.
- In-Depth Local Experience: The tour takes you through Soho and Covent Garden, revealing stories about these iconic neighborhoods.
- Vouchers and Coupons: You’ll walk away with discounts for future visits, which adds value.
- Weather Dependent: The experience requires good weather; poor conditions mean rescheduling or refunds.
- Booking in Advance: Most travelers book about 12 days ahead, so plan early if you’re interested.
What to Expect from the Ice Cream Tour of London

This tour is a laid-back, two-and-a-half-hour stroll through some of London’s most lively neighborhoods—Soho and Covent Garden—famous for their vibrant street life, shops, and historic charm. The tour is designed to be relaxed, with plenty of time to savor each flavor while your guide shares stories and fun facts about the area and its sweet shops.
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Meeting Point & Duration
Starting at 102 Wardour St, the tour kicks off in the heart of Soho, a neighborhood known for its eclectic vibe and historic pubs. The meeting spot is easy to find, and since most travelers are coming from nearby stations like Covent Garden, it’s super accessible. The whole experience lasts about 2 hours 30 minutes, ideal if you’re looking for a fun, manageable activity that won’t eat up your whole day.
The Itinerary Breakdown
Soho & Covent Garden
Walking through these bustling districts, you’ll get a taste of London’s street life and hidden stories. Your guide will share tidbits about the neighborhoods, making each stop more meaningful than just a place to buy ice cream.
Ice Cream Tastings
The core of this tour is, of course, the sampling of more than 20 different ice cream flavors. These aren’t just your standard vanilla or chocolate; expect a variety of creative options that showcase different textures, ingredients, and maybe even some local favorites. The reviews highlight that the guide knew a lot of cool facts and kept both adults and kids engaged—a huge plus for families or groups with children.
Shopping & Vouchers
At the end, you’ll get coupons and vouchers to use at the shops later, which is a nice way to extend the experience. This adds a layer of value, especially if you fall in love with a particular flavor or shop.
The Experience: What We Loved and What Could Be Better

The Highlights: From reviews, it’s clear that the guide’s knowledge and storytelling skills really elevate the experience. Janet mentioned that her family “learned a lot and tasted 20+ flavors,” and especially appreciated that her tween girls remembered the facts. That indicates the guide’s ability to connect and keep the group interested.
The variety of flavors is another standout. Being able to taste more than 20 different kinds gives you a real sense of London’s ice cream scene, from classic favorites to more inventive options. Plus, the inclusion of bottled water keeps everyone comfortable during the walk.
The Drawbacks: The main consideration is the cost. At nearly $267 per person, it’s a premium experience—if you’re on a tight budget, this might be more of a treat than a daily outing. Also, since the experience relies on good weather, it’s not suitable for rainy days, which are common in London. If the weather is poor, you’re either rescheduling or missing out altogether.
Group Size & Intimate Feel: The small group setup is definitely a plus, creating a more personal atmosphere where you can ask questions and get to know your guide better. This is often appreciated by travelers looking for a relaxed, friendly vibe rather than a large, rushed tour.
Why This Tour Works for Different Travelers

Food lovers and sweet enthusiasts will find this tour a delightful way to indulge while exploring London’s neighborhoods. It’s also great for those who enjoy walking and discovering local spots but don’t want a marathon schedule. Families with kids who love sweets note that the guide shared lots of fun facts, making it educational as well as tasty.
If you’re a solo traveler or a couple looking for a unique, low-pressure activity that combines food and sightseeing, this tour offers a memorable experience. However, if you’re after something with a broader historical or cultural focus, this might be too niche.
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Final Thoughts

The Ice Cream Tour of London offers a friendly, tasty way to see parts of the city while indulging your sweet tooth. The small-group format and knowledgeable guide help create an engaging experience that goes beyond just eating ice cream—there’s storytelling, neighborhood insights, and the chance to discover new flavors.
It’s a bit pricey, but if you’re a fan of ice cream and want a playful, relaxed outing, the price can be justified by the quality of the tastings and the personal touch. For families or groups with kids, it’s a fun, memorable activity that combines education with treats, making it a worthwhile splurge.
Overall, if you’re looking for a light-hearted, delicious adventure in London, this tour checks many boxes—just keep an eye on the weather and book in advance!
Ice Cream Tour of London
“We had a great tour guide with our family friends consisting of two tween girls. She knew alot of cool facts that we were surprised that our kids a…”
FAQs

Is this tour suitable for children?
While not explicitly marketed as a family tour, the experience is friendly for kids who enjoy sweets and storytelling. One reviewer mentioned tweens remembered lots of facts, indicating it can work well for children.
How long does the tour last?
It runs for about 2 hours 30 minutes, making it a manageable activity without consuming the entire day.
Do I need to book in advance?
Yes, most travelers book around 12 days ahead, so planning early is a good idea, especially in busy seasons.
What’s included in the price?
All ice cream tastings—more than 20 flavors—and bottled water are covered. You’ll also get coupons for future visits.
Can the experience be canceled if the weather is bad?
Yes, the tour requires good weather. If it’s canceled due to rain or poor conditions, you’ll be offered a different date or a full refund.
Is this tour accessible via public transportation?
Absolutely, the meeting point is near Covent Garden station, making it easy to reach without a car.
If you’re craving a fun, flavorful way to explore London’s neighborhoods and indulge in some seriously good ice cream, this tour might just be the perfect pick. Just remember to check the weather forecast, book early, and come prepared for a sweet adventure.
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