Experience Santa’s Hidden Wonderland in Rovaniemi
If you’re dreaming of a truly festive adventure in Lapland, the Hidden Place of Santa tour might just be what you’re after. While I haven’t done it myself, I’ve read plenty of reviews and details that paint a picture of a charming, immersive Christmas experience. This tour pulls you out of the town and into a private, woodland setting where the magic of Santa and the reindeer truly comes to life.
What I really like about this experience is how it combines a cozy, fairy-tale atmosphere with hands-on activities. From meeting Santa himself in a wooden house to decorating gingerbread cookies, it seems designed to keep the whole family happily engaged. Plus, the outdoor activities—like tobogganing and kick sledding—add real fun, especially if your kids love snow adventures. One potential downside? The price is around $205 per person, which might feel a bit steep for some, but considering the full range of activities and the intimate setting, I think it’s worth it for the right traveler.
This tour would suit families with children who love the idea of a personal visit to Santa’s secret hideaway, or travelers looking for a memorable, festive experience beyond just seeing the Northern Lights. If you’re after a genuine, hands-on Christmas adventure that blends storytelling, nature, and holiday cheer, this could be a perfect fit.
Key Points

- Authentic Santa Experience: Meet Santa in his own cozy wooden house and ask questions without feeling rushed.
- Festive Activities: Includes gingerbread decorating, reindeer sleigh rides, and crafting, making it especially engaging for kids.
- Beautiful Setting: Out in the woods, away from the city lights, with candlelit paths and snowy landscapes.
- All-Inclusive Outdoor Fun: Tooganning, kick sledding, mini-snowmobiles—activities that keep the outdoor spirit alive.
- Family-Friendly: Suitable for kids and adults alike, with activities tailored for wide age ranges.
- Price & Duration: At around four hours and $205, the experience offers a comprehensive holiday outing, but the cost reflects the personalized, immersive nature.
A Deep Dive Into the Santa Hidden Place Tour

When considering a Christmas-themed tour like this one, it’s helpful to understand what makes it special and what you might want to keep in mind. Let’s walk through what this tour includes and why it could be a highlight of your Lapland trip.
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The Journey to Santa’s Secret Location
The tour begins with a pickup from Safartica in Rovaniemi, a convenient starting point for most travelers. From there, you’ll hop on a bus for approximately 4 hours of festive fun, with the journey taking you to a hidden spot in the woods outside town. That out-of-the-way setting is a big plus—it means fewer crowds, more intimacy, and a feeling of stepping into a storybook scene.
The drive itself is part of the experience, giving you a chance to relax and anticipate the magic ahead. The tour is well-timed, beginning at 3:30 pm, which is perfect for catching the early sunset and the start of the winter evening’s glow.
Arrival and Welcome by the Forest Queen
Once you arrive, the real magic begins. The host, known as the Forest Queen, greets you warmly and leads you down a candlelit path into the heart of the fairy-tale setting. This kind of storytelling and setting really enhances the sense of entering a genuine Christmas wonderland. One reviewer mentioned how “spectacular” the decoration and atmosphere are, highlighting that the whole scene feels truly magical.
Meeting Santa and His Friends
The star of the show is, of course, Santa himself. According to reviews, Santa is “brilliantly convincing,” taking his time to chat and answer questions, which is fantastic if you want a memorable, personal moment with him. Unlike busy Santa setups, this experience seems more relaxed, letting kids and adults enjoy their time rather than feeling rushed.
Along With Santa, you’ll meet other characters like Aurora, the Forest Queen, adding layers to the storytelling and making it more immersive. Such attention to detail, as one reviewer pointed out, makes the experience feel very “magical at all times.”
Activities That Capture the Spirit of Christmas
The fun doesn’t stop there. The tour offers a variety of activities suitable for all ages. Kids and adults alike will enjoy:
- Gingerbread Cookie Decorating: A classic holiday activity that’s both fun and tasty.
- Reindeer Sleigh Ride: Covering about 400 meters, this ride is a charming way to experience the snowy landscape and reindeer up close.
- Reindeer Driving License: A playful activity that kids love, giving them a sense of achievement.
- Wishing Tree Crafts: Adding a creative touch to the day, perfect for making keepsakes.
- Outdoor Snow Fun: Tobogganing, kick sledding, and mini-snowmobiles keep the adrenaline going. These activities are perfect for families or anyone wanting to embrace the snowy Lapland outdoors.
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The Setting and Its Impact
The natural setting, away from city lights, enhances the experience. One reviewer shared how they saw the Northern Lights on a nearby frozen lake—an unexpected bonus that adds even more magic. The forest scenery, combined with the candlelit pathways, makes the entire experience feel like stepping into a Christmas fairy tale.
Practical Details and Considerations
The tour’s price—around $205 per person—may seem a lot at first glance. But considering the variety of activities, the personal interaction with Santa, and the scenic setting, it offers good value for those seeking a full, immersive experience. It’s also worth noting that the tour is mostly suitable for most travelers, with a maximum group size of 150, ensuring you don’t feel lost in a crowd.
You’ll need to book approximately 77 days in advance on average, which suggests it’s quite popular. The tour is also flexible with cancellation—free up to 24 hours before—giving you peace of mind if your plans change.
What Do the Reviews Say?
The feedback is overwhelmingly positive. Reviewers have described it as “spectacular,” “magical,” and “fantastic for kids.” One even said it was a “wonderful experience” for their family, highlighting the authenticity of meeting the real Santa and seeing the Northern Lights as a bonus. The one common theme? The attention to detail and warm hospitality make it a memorable event.
Who Would Love This Tour?

This experience is best suited for families looking for a storytelling, hands-on Christmas outing. If you’re traveling with children who enjoy snow, crafts, and meeting Santa personally, this tour should be high on your list. It also appeals to couples or groups wanting a romantic yet festive setting combined with outdoor winter activities.
However, if you’re after a fast-paced, adrenaline-pumping adventure, you might find this more relaxed and storybook-like than thrilling. Likewise, if budget is a primary concern, a $205 ticket might seem steep, but it includes a variety of experiences that would otherwise take multiple activities to replicate.
The Sum Up

The Hidden Place of Santa tour from Safartica offers an engaging, intimate look at Christmas magic in Lapland. The combination of storytelling, outdoor activities, and genuine Santa encounters make it a standout experience for those wanting to indulge in a festive fairy tale. Its scenic setting, away from the busy city, lends an authentic feeling that’s perfect for creating lasting memories.
While the price may seem high for some, the inclusive nature and quality of activities justify the cost for families or anyone craving an immersive holiday adventure. If you value personal interactions with Santa, love snow-based fun, and are seeking something more than just a quick photo, this tour could be just what you’re looking for.
In essence, it’s a well-crafted experience that balances magic, adventure, and holiday spirit—ideal for those who want to truly feel the joy and wonder of Christmas in Lapland.
The Hidden Place of Santa
“A very unique character twist with no Mrs clause but an enchanted forest with enthusiastic elves and Aurora the Forrest Queen. The Santa was brilli…”
Frequently Asked Questions

Is pickup offered for this tour?
Yes, pickup is included, making it convenient to start your adventure without worrying about transportation.
How long does the tour last?
It lasts approximately 4 hours, giving plenty of time to enjoy all the activities and the setting.
Can I cancel this tour if my plans change?
Absolutely. You can cancel for free up to 24 hours before the tour starts, and you’ll receive a full refund.
What is the meeting point?
The tour begins at Safartica, located at Koskikatu 9, Rovaniemi. It ends back at the same point.
Is this experience suitable for children?
Yes, it’s designed for families and children, with activities like reindeer rides, gingerbread decorating, and outdoor snow fun tailored for younger guests.
What should I wear?
Since activities include outdoor snow play, dress warmly with insulated clothing, waterproof layers, and sturdy footwear.
Will I see the Northern Lights on this tour?
While the main focus is on Santa and family activities, some reviews mention the possibility of seeing the Aurora nearby, especially when in the snowy outdoors.
What’s the price and is it worth it?
At roughly $205 per person, it’s an investment in a deeply immersive Christmas experience, especially considering the variety of activities and storytelling involved. For those wanting a full holiday fairy tale, many find it well worth it.
If you’re seeking a warm, festive, and memorable way to celebrate Christmas in Lapland, this tour offers a genuine glimpse into Santa’s world—perfect for creating stories you’ll cherish long after the snow melts.
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