If you’re dreaming of exploring the charming, lesser-known corners of England’s beloved Cotswolds, this Secret Cotswolds Tour from Stratford-on-Avon or Moreton-in-Marsh might just be what you’re looking for. While many visitors stick to the popular villages, this tour promises a more intimate experience, showing you the quieter, more authentic side of this picturesque region.
What sets this tour apart? First, it’s the focus on hidden villages and landmarks that don’t usually make it onto the typical tourist maps. Second, the small group size capped at 16 means you won’t be lost in a crowd or rushed through the sights. We love how it combines scenic drives with well-chosen stops, and the local guides really make the experience both informative and friendly.
Of course, with any guided tour, there are a few things to consider. This one relies on good weather — like most outdoor excursions — and involves a fair amount of driving. If you’re not a big fan of group travel or prefer a very flexible schedule, this might not be your ideal pick. But for those after a well-rounded, relaxed day of discovery in the Cotswolds, it’s a solid choice.
This tour is perfect for history buffs, scenic lovers, and those who want to see the quiet, authentic side of the Cotswolds without the hassle of planning every detail themselves. It’s also a good pick if you’re traveling with a small group or family that appreciates a friendly, personable guide.
Key Points

- Small group size ensures a more personal experience and better interaction with the guide
- Visit lesser-known villages and landmarks that aren’t crowded or tourist-heavy
- Expert guides share engaging stories, historical insights, and local tips
- Comfortable transportation in a climate-controlled minibus makes the day relaxed and hassle-free
- Flexible itinerary with scenic drives and optional recommendations for lunch
- Cost-effective considering the included entrance donation and personalized experience
The Itinerary in Detail: What to Expect

Planning more time in Stratford upon Avon? We've covered other experiences worth considering.
Starting Point and Early Morning Pickup
The tour begins early, with pickup options in Stratford-upon-Avon and Moreton-in-Marsh. If you start in Stratford, you’re collected from Shakespeare’s Birthplace Coach Terminal at 8:50 AM, which is conveniently close to the train station. For those meeting at Moreton-in-Marsh rail station, the pickup is at 9:30 AM. It’s worth arriving a little early to ensure a smooth start.
This initial drive is a good opportunity to get to know your guide and receive a quick overview of the day. The group is limited to 16 people, making it easy to chat and ask questions. The vehicle, a spacious Mercedes minibus with climate control, guarantees a comfortable ride even on warmer or cooler days.
The Rollright Stones: An Ancient Wonder
Your first destination is the Rollright Stones, a fascinating stone circle that’s sometimes dubbed the mini Stonehenge of the Cotswolds. For many, this is a highlight, offering a glimpse into ancient times with a bit of myth and legend thrown in. The site’s panoramic views across the countryside make it a perfect introduction.
The donation of £2 per person is included in the tour cost, as the company makes a contribution to the Rollright Trust. Then, you’ll have about 45 minutes to explore, take photos, and soak in the mysterious atmosphere. As one guest raves, “We discovered the secrets of The Rollright Stones, a mini Stonehenge, with panoramic views that are just stunning.”
Scenic Drive Through the Cotswolds
From the stones, your guide will take you on a scenic drive through the Cotswolds countryside for about 40 minutes. This stretch is especially enjoyable because the guide shares stories about the region, including mentions of popular shows like Clarkson’s Farm, though the farm itself isn’t part of the tour, and no visits to Diddly Squat Farm Shop are included. Still, the drive offers beautiful views and the opportunity to see tiny, quiet villages that aren’t often on the usual tourist trail.
One reviewer appreciates this part, saying, “The drive through farmland and tiny villages was so picturesque — it felt like stepping back in time.” The route’s peacefulness and the chance to see authentic rural life make this segment especially worthwhile.
Burford: The Vibrant Market Town
Next, the tour stops in Burford, a classic Cotswold town filled with cobbled streets, traditional cottages, and lively markets. Here, you get an hour to wander, take photos, and maybe grab a slice of homemade cake in a cozy cafe — a perfect chance to slow down and soak up the atmosphere.
The reviews mention how much guests enjoy this spot, with one saying, “Burford’s history and the chance to photograph those iconic cottages made it memorable.” It’s one of the more lively stops, with plenty of local shops and cafes to explore.
- City Sightseeing Stratford-upon-Avon Hop-On Hop-Off Bus Tour
- Daily Stratford Upon Avon Town Walking Tour with Local Guide
- Shakespeare Distillery Tour – 11am Ticket
- Pasta Making Experience – Cooking Class
- Stratford-Upon-Avon Audio Walking Tour: Shakespeare’s Life
- Scenic Transfer from Stratford Upon Avon to London Via Cotswolds
Guiting Power: A Hidden Gem
Then, you’ll visit Guiting Power, a small, unspoiled village. It’s the kind of place you’ll want to keep to yourself — a true secret of the Cotswolds. The village’s quiet charm, with its stone cottages and friendly pub, makes it a perfect spot for a quick walk or a pint if you’re hungry.
Guests often comment on how untouched and peaceful Guiting Power feels, with one reviewer noting, “It’s so remote and genuine; you almost don’t want to tell others about it.” It’s an ideal stop for those wanting to see authentic countryside life away from crowds.
Broadway: The Jewel of the Cotswolds
The tour’s highlight for many is Broadway, often called the jewel of the Cotswolds. With art galleries, independent shops, and beautiful cottages, it’s a lively yet charming village. You’ll have about an hour and ten minutes here to browse, take photos, and enjoy the scenery.
Guests mention how much they appreciated the variety of things to do — from admiring the traditional architecture to discovering local artwork. One reviewer says, “Broadway’s quaint streets and galleries made it the perfect middle point to relax and soak in Cotswold charm.”
Stanton: A Quiet, Picture-Perfect Village
Next, the group visits Stanton, a village often ranked among the most beautiful in the region. It’s a peaceful spot, ideal for wandering around and enjoying the unspoiled cottages and green surroundings. The 30-minute stop allows enough time to stroll, take photos, and breathe in the tranquil atmosphere.
One guest shared, “Stanton really captured the essence of the Cotswolds — quiet, beautiful, and full of character.”
Return to Moreton-in-Marsh
As the day wraps up, around 5 PM, the group makes its way back to Moreton-in-Marsh station. It’s a friendly farewell, with hopes that everyone has made friends and created memories. The tour ends here, but if you’re staying longer, the town itself offers plenty of accommodation options and a quaint atmosphere worth exploring.
What the Tour Gets Right

The small group size and knowledgeable guides are often highlighted in reviews, and it’s easy to see why. Guests rave about guides like Steve, Tom, and Colin, who share stories, historical tidbits, and tips, making the experience feel genuinely personal. One reviewer notes, “Steve made the tour more interesting with his stories and anecdotes — he really brought the places to life.”
Transportation is another standout feature. The climate-controlled Mercedes minibus is spacious, comfortable, and allows you to relax while the guide handles the navigation through narrow country roads. The 8-hour duration strikes a good balance — enough time to see many spots without feeling rushed.
The tour also includes the donation to The Rollright Stones, making it feel like you’re contributing to the preservation of the sites, which adds a feel-good element to the experience.
What Could Be Better?
While the experience is highly praised, some considerations are worth mentioning. The tour relies heavily on good weather, so if rain or poor conditions hit, some parts might be less enjoyable. Also, you’ll need to bring your own food and drinks, as there are no meals included — so planning ahead for lunch is essential. Finally, since the stops are carefully timed, those wanting more flexibility or to explore longer might find the schedule a bit tight.
Is This Tour Worth the Cost?

At approximately $110 per person, this tour offers a lot for the price. The included donation, personalized guidance, and access to hidden sites justify the price for many. Guests consistently mention how much they value the ability to see so many beautiful spots in one day, especially with the insight of a local guide.
Considering the cost of transportation, entrance donations, and the curated stops, it’s a good deal for anyone wanting an authentic, off-the-beaten-path taste of the Cotswolds without the hassle of planning or driving.
Who Should Consider This Tour?

This trip is particularly well-suited for travelers who enjoy scenic drives, exploring small villages, and learning from passionate guides. It’s ideal for those who want to avoid large crowds and see the quieter corners of the Cotswolds. It’s also a good choice for anyone with limited time but eager to get a broad, authentic experience of the region’s beauty and history.
If you’re traveling with a small group or family that appreciates a relaxed, friendly atmosphere and insightful commentary, this tour will serve you well. Just remember, it’s an outdoor activity, so dress for the weather and bring your own snacks.
Secret Cotswolds Tour from Stratford-on-Avon or Moreton-in-Marsh
“Great Tour – our guide Steve was very knowledgeable and made us all feel very comfortable , like one of his friends showing us the beauty of his fa…”
FAQ

Do I need to book in advance?
Yes, booking ahead is recommended to secure your spot, especially during busy seasons. The tour runs with a small group, so spots fill up.
What is the pickup location?
You can choose between Stratford-upon-Avon’s Shakespeare’s Birthplace Coach Terminal at 8:50 AM or Moreton-in-Marsh rail station at 9:30 AM. Be sure to arrive a few minutes early.
Is food included?
No, food and drink are not included. The tour suggests bringing your own or planning to buy lunch during stops, like in Burford.
How long is the drive between stops?
Travel times vary but are generally around 10 to 45 minutes depending on the segment. The longest drive is about 40 minutes through scenic countryside.
Are children allowed on this tour?
While not explicitly specified, the tour is suitable for most travelers. Check with the provider if you’re traveling with young children or need special accommodations.
What is the group size?
Up to 16 travelers, which helps keep the experience intimate and engaging.
What happens if the weather is bad?
The tour runs in all but dangerous weather conditions. If canceled due to poor weather, you’ll be offered a different date or a full refund.
Can I end the tour at a different location?
The tour ends back at Moreton-in-Marsh station, but you’re encouraged to stay longer there, where accommodations are available.
Is there any special equipment or clothing I should bring?
Dress for the weather, especially if rain is forecast. Bring comfortable walking shoes for village strolls and your own snacks or drinks.
To sum it up, the Secret Cotswolds Tour offers a thoughtfully curated taste of the quieter, authentic parts of this classic region. With knowledgeable guides, scenic drives, and charming villages, it provides a genuine experience that avoids the crowds. It’s a great pick for travelers who want to see the region’s hidden gems without the fuss, especially if you’re comfortable with a day of gentle exploring, small-group intimacy, and some outdoor time.
More Tours in Stratford upon Avon
- Ghost Tour by Lantern Light
- PRIVATE Guided tour of Shakespeare’s Stratford Upon Avon
- Stratford-Upon-Avon Audio Walking Tour: Shakespeare’s Life
- Shakespeare Distillery Tour – 11am Ticket
- Daily Stratford Upon Avon Town Walking Tour with Local Guide
- City Sightseeing Stratford-upon-Avon Hop-On Hop-Off Bus Tour
More Tour Reviews in Stratford upon Avon
- Ghost Tour by Lantern Light
- Museum Entrance Ticket
- PRIVATE Guided tour of Shakespeare’s Stratford Upon Avon
- Traditional Afternoon Tea Experience and Baking Class in Stratford-upon-Avon
- Scenic Transfer from Stratford Upon Avon to London Via Cotswolds
- Stratford-Upon-Avon Audio Walking Tour: Shakespeare’s Life
More Stratford upon Avon experiences we've covered
- Ghost Tour by Lantern Light
- Museum Entrance Ticket
- PRIVATE Guided tour of Shakespeare’s Stratford Upon Avon
- Traditional Afternoon Tea Experience and Baking Class in Stratford-upon-Avon
- Scenic Transfer from Stratford Upon Avon to London Via Cotswolds
- Stratford-Upon-Avon Audio Walking Tour: Shakespeare’s Life
- Pasta Making Experience – Cooking Class


