Chocolate and Jenever (Belgian Gin)Tasting in Ghent

If you’re visiting Ghent and looking for a way to dive into some of Belgium’s most treasured artisanal products, a Chocolate and Jenever Tasting might just be perfect. While most travelers gravitate toward Belgian beer or historic sights, this tasting offers a unique glimpse into two less obvious but equally fascinating aspects of Belgian culture: handcrafted chocolates and traditional jenever.

What really makes this experience stand out are the personalized insights from passionate guides and the chance to sample a variety of local jenevers, including one aged for a decade. Plus, pairing these with artisanal chocolates from four top Belgian chocolatiers elevates the taste journey. One thing to consider is that, at around 90 dollars per person, it’s a slightly premium activity—though many find the quality and intimacy well worth it. It’s ideal for curious travelers who love food, drinks, and learning about craft traditions in a cozy setting.

If you’re after a compact, cultural experience that combines local flavors, expert stories, and a relaxed pace, this tasting will suit you well. It’s especially good if you’re interested in exploring Belgian craftsmanship beyond the typical tourist spots, and enjoy small-group settings where conversation flows easily.

Key Points

• Personalized Experience: Led by one of the founders, ensuring authentic insights and stories.
• Unique Pairings: Five carefully selected jenevers paired with different Belgian chocolates.
• Intimate Setting: Small-group experience with a maximum of 6 participants.
• Central Location: Held at the historic Chocolade Ambassade near Ghent’s Gravensteen Castle.
• Educational & Fun: Includes scent training and tasting tips that make the experience engaging.
• Flexible & Convenient: Approx. 1.5 hours long with options to purchase chocolates afterward.

What’s Included and How It Matters

For around $92, your ticket grants access to four local jenevers, including a rare 10-year-aged variety, plus a custom jenever product. The tasting also features six artisanal chocolates from Belgian chocolatiers, meaning you’ll get to try different styles and textures from some of the best in the country. Water is provided, and the experience is held indoors at a cozy chocolate shop, making it accessible regardless of weather.

This package offers good value if you’re keen on trying authentic Belgian flavors without the hassle of visiting multiple shops or distilleries. The combination of high-quality products and expert guidance makes it a memorable way to spend an afternoon or early evening.

The Experience Itself: What To Expect

The tasting kicks off at Chocolade Ambassade, a charming shop housed in a 16th-century Flemish stairhouse just steps from Ghent’s historic highlights like Gravensteen Castle. Once inside, you’ll notice the warm, inviting atmosphere—cool enough (around 18°C) to keep the chocolates at their best but cozy enough to relax and enjoy.

Your host, one of the shop’s founders, will take you through the journey. Expect to learn about the craftsmanship behind Belgian chocolates and the history of jenever, Belgium’s answer to gin. The scent training at the start is a delightful touch—training your nose to pick up subtle flavors and aromas, which enhances the tasting experience.

Throughout the 90-minute session, you’ll sample five different pairings, each thoughtfully selected to complement and contrast. The jenevers are described as varied, with one aged for ten years, giving a chance to explore the depth and complexity of this lesser-known Belgian spirit. The chocolates, sourced from four different artisans, showcase a range of styles and tastes, from smooth milk chocolates to more intense dark varieties.

The guide shares engaging stories about the artisans and the products, making the experience both educational and personal. Reviews highlight how much guests appreciated the knowledgeable host—with one reviewer mentioning “the explanations of the origins of the drink were great” and “scenting exercise at the beginning was great fun”.

After the tasting, you’re free to purchase chocolates or ask for recommendations on where to find jenever or other local foods in Ghent. This makes it a nice chance to bring home a culinary souvenir.

The Value and Who This Tour Is Best For

While the price might seem steep at first glance, remember that you’re paying for high-quality artisanal products, expert guidance, and an intimate setting. The small group of no more than six people ensures a relaxed, personalized experience—perfect for those who prefer quality over quantity.

This tour is especially well suited for food lovers, craft spirit enthusiasts, or anyone curious about Belgian traditions beyond beer and waffles. It’s a relaxed, engaging way to deepen your appreciation for Belgian craftsmanship and enjoy a delicious tasting in a cozy, historic environment.

It’s also a good choice if you’re looking for something distinctive and memorable to do in Ghent, especially if you enjoy adding a cultural twist to your culinary adventures. Since it’s held indoors, it’s accessible regardless of weather, and the included water keeps everything comfortable.

FAQ

Is this tour suitable for children?
No, this tasting involves strong alcohol, so it’s only available for those 18 and older.

Can I cancel if my plans change?
Yes, you can cancel free of charge up to 24 hours before the experience. Cancellations less than 24 hours prior are not refundable.

Where does the tour take place?
It starts at the Chocolade Ambassade, located at Kraanlei 3, in the heart of Ghent near Gravensteen Castle.

How long does the experience last?
It lasts approximately 1 hour and 30 minutes, making it a perfect short activity to fit into a day of sightseeing.

What should I wear?
The tasting room is kept at a comfortable 18°C, so bringing a sweater might be wise if you tend to get cold easily.

Is transportation included?
No, transportation to and from the shop is not included, so plan to arrive on your own.

What dietary considerations should I be aware of?
The products may contain traces of gluten, eggs, milk, soy, nuts, sesame, and other allergens. Please inform the staff beforehand about any allergies.

Can I purchase the chocolates or jenever after the tasting?
Yes, you are welcome to buy chocolates and get recommendations for where to buy jenever or other local foods in Ghent.

Final Thoughts

If you’re after a relaxed, informative tasting experience that introduces you to some of Belgium’s lesser-known delicacies, this chocolate and jenever tour hits the mark. It’s perfect for foodies, craft enthusiasts, and curious travelers who want to learn about Belgian traditions in an intimate setting with knowledgeable guides.

While it isn’t a sprawling tour or a large-group event, the focus on quality, storytelling, and authentic products makes it a truly memorable way to spend time in Ghent. Whether you’re a seasoned spirit drinker or simply a lover of fine chocolates, this experience offers a chance to indulge and discover in a cozy, historic venue.

For those who appreciate craftsmanship, enjoy tasting new flavors, and like a personal touch, this tour should definitely be on your Ghent to-do list.