Thinking about catching the ABBA Voyage show in London? You’re in for a spectacle that blends cutting-edge technology with timeless pop hits. While we haven’t experienced it firsthand, the reviews tell quite a story—this show is truly one of a kind. Whether you’re a die-hard ABBA fan or just someone curious about innovative concert experiences, there’s a lot to consider.
What immediately stands out are the stunning visuals and the live band that bring a lively, authentic concert feel, all wrapped in jaw-dropping hologram technology. Plus, the option to pick your seats—including a dancefloor area—adds a touch of flexibility that many shows don’t offer.
However, it’s worth noting that the ticket price is on the higher side, and some vendors highlight that the experience may not fully match all expectations set by the hype. Still, if you’re a music lover or a fan of tech-driven entertainment, this could be well worth the investment.
In short, this experience feels tailor-made for those who want a memorable, almost surreal concert in London—especially fans eager to see ABBA’s magic in a new format.
- Key Points
- The Experience: What You Can Expect
- The Venue and Setup
- The Live Band and Music
- The Visuals and Light Show
- Audience Interaction and Atmosphere
- Is It Worth the Price?
- Booking and Logistics
- Seating Choices
- The Verdict: Should You Go?
- FAQs
- ABBA Voyage Tickets in London
- Final Thoughts
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Key Points

- Unparalleled visual effects: The hologram avatars are surprisingly lifelike, creating a sense of actually seeing ABBA perform.
- Live band enhances authenticity: A 10-piece band accompanies the holograms, giving the show a genuine concert vibe.
- Flexible seating options: From seated blocks to a dancefloor standing area, you can choose your preferred spot.
- Advance booking is recommended: Most tickets are booked around 53 days in advance, and securing your spot guarantees entry.
- High-tech spectacle: The light shows, laser effects, and motion capture technology make this a visually remarkable experience.
- Cost consideration: At around $68, it’s a pricier ticket, but many reviewers feel the spectacle justifies the expense.
The Experience: What You Can Expect

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The Venue and Setup
The show takes place at the custom-built ABBA Arena in London. From the moment you arrive, it’s clear that a lot of thought has gone into making this feel like an intimate yet technologically advanced concert. The arena’s layout offers a variety of seating choices, including blocks that are assigned seats and a standing-only dancefloor.
The hologram avatars are the highlight here—lifelike and animated with high-quality motion capture tech. They mimic ABBA’s moves and expressions with impressive precision, creating an illusion that the band members are back on stage. As one reviewer put it, “It’s the greatest ABBA performance the world has never seen—until now.”
The Live Band and Music
A 10-piece live band supports the holograms, giving the show an authentic rock-and-pop concert sound. Many visitors comment on how well the music is performed, with some describing the sound quality as “really good” and “stunning.” The blend of digital and live performance feels seamless, making the experience more engaging than just watching a hologram.
The Visuals and Light Show
Expect dazzling light effects, laser displays, and video projections that work in harmony with the music. These aren’t just background visuals—they’re an integral part of creating a captivating atmosphere. Reviewers mention that the effects are “so well done” and “really believable,” heightening the illusion of being in a live ABBA concert.
Audience Interaction and Atmosphere
While most of the show is pre-programmed, the energy from the crowd adds to the excitement. Many reviews highlight the fun of singing along and dancing, especially in the dancefloor section, where some describe feeling like they’re part of the band.
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Is It Worth the Price?

At roughly $68.05 per person, the ticket isn’t cheap. Many reviewers agree that the price reflects the high-tech production and the unique experience, though some felt it could include small extras like souvenirs or complimentary water. One reviewer even mentioned it being “way too expensive,” but still called the performance “thrilling” and “amazing.”
The value, then, depends on how much you love ABBA or tech-heavy shows. If you’re looking for a cost-effective concert, this might not be it. But if you’re after a rare, visually stunning performance, it may well be worth every penny.
Booking and Logistics

Most tickets are booked about 53 days in advance, so planning ahead is a good idea. The tickets are mobile and easy to access via apps, making the entry process straightforward and contactless.
The show lasts about 1 hour 40 minutes, including an energetic setlist of ABBA’s biggest hits. The venue is near public transportation, which adds to its convenience, especially if you’re staying in London city center.
Seating Choices
- Block A, B, C, D, E, F, G, H, J, K are the designated seated sections.
- The Dance Floor is standing-only, offering a more immersive experience but with less control over space, as some reviews warn about the “free-for-all” nature of gaining access.
The Verdict: Should You Go?

This show is a visual marvel that combines nostalgia with innovation. It’s especially suited for ABBA fans, music tech geeks, or anyone looking for an unforgettable night out in London. The high-quality hologram visuals and live band make it stand apart from typical concert experiences.
However, if your budget is tight or you’re expecting a traditional live concert with real performers, this might not meet all those expectations. Still, most reviews agree that it’s a memorable spectacle that exceeds expectations in terms of entertainment value.
If you’re willing to invest in a ticket and enjoy pop music and innovative shows, this could be a highlight of your London trip. Just be prepared for the fact that the experience is as much about the visual effects as it is about the music.
FAQs

Is booking tickets online complicated?
No, many reviewers found booking through Viator really easy, with tickets stored conveniently in the app. It’s a straightforward process that ensures you get your spot.
Can I choose my seat?
Yes, during the booking process, you can select your preferred seats from the available options, including the dancefloor standing area.
How long is the show?
The performance lasts approximately 1 hour 40 minutes.
Is the show suitable for all ages?
Most travelers can participate, but keep in mind that the dancefloor section is standing only. The hologram and visual effects are suitable for a broad audience, though the overall experience may appeal more to adults and teens than very young children.
What’s included in the ticket?
Your ticket grants access to the ABBA Voyage show itself. Food, beverages, and transportation are not included.
Is there a refund if I cancel?
No, this experience is non-refundable and cannot be changed once booked.
Are there any special considerations for accessibility?
Most travelers can participate, and the venue is near public transportation, but it’s always good to check specifics if mobility is a concern.
ABBA Voyage Tickets in London
“Thoroughly enjoyed it!… but for the price, there could have at least included a souvenir item given to us and a bottle of water!… way too expen…”
Final Thoughts

The ABBA Voyage experience offers a blend of nostalgia, technological innovation, and live music that’s hard to find elsewhere. If you’re after a visual spectacle with a solid musical backing, this is a show you won’t forget. It’s a bit pricey, but for many, the breathtaking hologram visuals and vibrant atmosphere make it worth every penny.
This tour is perfect if you want a unique night out in London that feels more like stepping into a futuristic concert than a traditional show. Whether you’re an ABBA superfan or just looking for something different in the city, it’s a ticket worth considering—just plan ahead to secure your seats!
Feel free to weigh your expectations and budget before booking, but if you love innovative entertainment, this might just be one of the most memorable experiences you’ll have in London.
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