Alicante Charming Villages Tour: Villajoyosa and Altea

Thinking about exploring beyond the hustle of Alicante? This small-group tour offers a glimpse into two of Costa Blanca’s most enchanting towns—Villajoyosa and Altea—and it’s worth considering if you’re after scenic walks, local flavor, and a relaxed pace. With a solid rating of 4.8 out of 5 based on 72 reviews and a price of $88 per person, it packs quite a bit into just six hours.

What really draws us in are two things: First, the chance to wander through brightly colored houses and whitewashed streets that feel like an artist’s palette come to life. Second, the visit to a family-run artisan chocolate factory, which adds a sweet touch to the day. But, a quick heads-up—if you’re not a fan of busy mornings or prefer a more flexible schedule, the set timing might feel a bit tight. Still, this tour is especially suited for those who enjoy small, intimate groups and love discovering hidden gems with local guides.

Whether you’re a first-timer in Alicante or a seasoned traveler looking for a relaxed day trip, this experience offers a lovely balance of sightseeing, local culture, and leisure. It’s a good pick if you want to see something different from the bustling city, without sacrificing comfort or personal attention.

Key Points

• Well-paced and intimate: Small group size (max 8) means personalized service and fewer crowds.
• Rich local experiences: Visit an artisan chocolate factory and explore two distinct towns.
• Beautiful scenery: Seaside views, colorful homes, and mountain panoramas create stunning photo opportunities.
• Flexible free time: Ample opportunity to wander, shop, and relax in each town.
• Comfortable transportation: 40-minute drive between towns with a comfortable vehicle.
• Value for money: Includes guided tours, entrance to the chocolate factory, and transfers — all within a reasonable price.

You can check availability for your dates here:

What to Expect from the Tour

This tour is a great way to escape Alicante’s city buzz and soak in some relaxed, scenic charm. Starting from Meliá Alicante, you’ll hop into a van—think comfortable, air-conditioned transport—enjoying a roughly 40-minute drive to your first stop, Villajoyosa. The journey itself sets the tone: scenic views of the coast and mountains that will make you glad you signed up.

Villajoyosa: A Colorful Harbor Town

Once in Villajoyosa—locally called La Villa—you’ll get to walk through its historic district, which is packed with brightly colored houses lining narrow streets. The town is famous for its golden sand beaches and its long-standing chocolate industry. You’ll visit a family-run artisan chocolate factory, getting a behind-the-scenes look at how gourmet chocolates are made. Many reviews highlight this as a highlight, with visitors noting how enjoyable and informative the experience is. One traveler called it a “thoroughly enjoyed” visit, appreciating the chance to learn about the local craft and even sample some flavors.

After the factory tour, you’ll stroll along the seafront promenade, breathing in the ocean breeze and admiring views of the boats bobbing in the harbor. This is a great spot for photos and just soaking up the relaxed vibe of the town.

Altea: The Whitewashed Charm

Next, you’ll head roughly 30 minutes inland to Altea, famed for its whitewashed homes, cobblestone streets, and the iconic blue and white tiled church that crowns the skyline. When we read reviews, the consensus is that Altea’s labyrinth of narrow streets feels like stepping into a storybook. You’ll wander through charming alleys, taking in panoramic views of the mountains of Serra de Bèrnia and the Mediterranean Sea.

You’ll have about 1.5 hours of free time here, so you can relax at a café, do some light shopping, or simply enjoy the microclimate that makes Altea a pleasant retreat. Many reviewers mention how the town’s atmosphere is laid-back and perfect for wandering without a strict schedule.

The Experience: Highlights and Considerations

• Guided Tours: The guides are praised for their knowledge and friendliness. One reviewer raved about Alberto, “a fantastic guide who made the trip memorable.” Expect a mix of historical facts, local stories, and helpful tips.
• Scenic Views & Photo Stops: Besides the main sights, there are plenty of opportunities to snap photos of the colorful houses, seaside vistas, and mountain backdrops—great for creating travel memories.
• Food & Tasting: The chocolate factory visit includes tastings, and in Altea, you might find cozy restaurants or cafes for a leisurely meal or coffee break.
• Timing & Pacing: With about 6 hours total, the schedule is quite full but balanced. Some reviews note that the tour is “nicely paced,” giving enough time in each town to enjoy without feeling rushed.

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Price & Value

At $88 per person, this tour offers good value considering it includes guided sightseeing, transfers, and the chocolate factory visit. Reviews highlight how the small group setting enhances the experience—less waiting, more tailored commentary. While the cost might seem a tad on the higher side compared to self-guided visits, the convenience and the expertise of the guide add to the overall worth.

Tour Limitations & Tips

• The tour is only 6 hours, so plan your day accordingly. Arrival times and departure points are straightforward—meet outside the main entrance of Hotel Meliá Alicante.
• If visiting on a Sunday, note that the chocolate factory is closed, and the tour won’t include this stop. Be sure to plan accordingly if this matters to you.
• The tour size is limited (up to 8), so booking in advance is wise if you want a spot.
• Comfortable shoes are recommended for wandering the cobblestone streets and uneven terrain.

Who Should Consider This Tour?

This experience is perfect for travelers who appreciate scenic strolls, local culture, and a relaxed pace. It’s particularly suited for those who want a taste of Costa Blanca’s authentic towns with guided commentary. Families with older children, couples, or solo travelers looking for a manageable day trip will all find value here.

If you’re after a quick, enriching escape from the city, with a sprinkle of culinary fun and picturesque views, this tour hits the right notes. It might not be best for those who prefer full independence or want more time in each location, but if you enjoy small-group experiences with knowledgeable guides, this is a solid choice.

Frequently Asked Questions

Is the tour suitable for children?
While the tour isn’t specifically marketed as family-friendly, children who enjoy walking, exploring colorful towns, and chocolate tasting should find it enjoyable. Keep in mind the walking involved and that the pace is set for adults.

What’s included in the price?
Your fee covers guidance, transfers, and entrance to the artisan chocolate factory. Food tastings at the factory are part of the experience, and free time in Altea is scheduled for you to enjoy at your own pace.

How long is the drive between towns?
It’s approximately 40 minutes to Villajoyosa and 30 minutes to Altea, making for comfortable travel without long bus rides.

Can I cancel the tour?
Yes, you can cancel up to 24 hours in advance for a full refund, providing some flexibility if your plans change.

What language is the guide speaking?
The guide speaks English throughout the tour.

Are there any restrictions on when the chocolate factory is open?
Yes, on Sundays, the chocolate factory is closed, so the tour will skip that visit if booked on that day.

What should I bring?
Bring comfortable walking shoes, a camera, and some cash or cards if you want to buy souvenirs or enjoy food in Altea. Sunscreen and water are also recommended, especially in warmer weather.

Final Thoughts

If you’re looking for a balanced, well-organized day trip that offers a taste of local life, stunning scenery, and charming towns, this Alicante Charming Villages Tour is a smart pick. It’s especially appealing if you value small groups and personalized guides, which many reviews highlight as making the experience more memorable.

While it’s not a full-day adventure or an exhaustive deep dive into local history, it’s a relaxing and visually delightful way to spend a few hours outside the city. The combination of colorful Villajoyosa, with its seaside charm and chocolate delights, alongside the peaceful, picturesque streets of Altea, makes this tour a satisfying mini-escape.

Best suited for travelers craving a scenic, low-pressure experience with friendly guides and a chance to see two emblematic Costa Blanca towns without the hassle of organizing transport or navigating solo. If that sounds like your kind of day, this tour is definitely worth considering.

You can check availability for your dates here: