If you’re craving a deeper understanding of Mexican culture through one of its most iconic treats—chocolate—this artisanal tasting experience might just be your new favorite activity in Tulum. While I haven’t personally taken this tour, reviews and descriptions paint a vivid picture of what it offers: an intimate, flavorful, and educational journey into the world of Mexican cacao, with plenty of decadent samples along the way.
What really draws us in are the authentic focus on local producers and the engaging storytelling that accompanies each chocolate sample. You’ll get to taste chocolates made by Mayan and Zapotec communities, and learn their significance from a knowledgeable guide. On the flip side, the 1.5-hour format and the potential for menu changes might mean the experience isn’t overly structured or predictable. Still, if you’re someone who loves discovering new flavors and appreciates a good backstory, this tour offers a lot of value. It’s especially suited for travelers who enjoy culinary experiences with a cultural twist, or anyone curious about how chocolate evolved from ancient ceremonies to modern bars.
Key Points

- Authentic focus on organic, locally-produced Mexican chocolates
- Educational storytelling on cacao’s history, from Olmecs to today
- Variety of flavors from 100% cacao to infused chocolates
- Short and sweet: 1.5 hours perfect for a quick yet meaningful tasting
- Small group setting for a more personalized experience
- Great value at $79 per person considering the quality and depth of info
An In-Depth Look at the Mexican Chocolate Tasting Experience

Planning more time in Tulum? We've covered other experiences worth considering.
What to Expect During the Tour
This tasting takes place in a cozy, dedicated room in La Veleta, conveniently located just in front of Central Park Lagunas. The venue is easy to find—it’s housed in a grey building called Rosa de Plata, with free parking right outside. Ring the bell at the main entrance, and you’ll be welcomed into a small group setting, limited to only 10 participants. That means plenty of opportunity to ask questions and get personalized attention — a real plus in a city packed with tours.
The experience lasts about an hour and a half, during which you’ll be guided through a series of chocolate samples paired with nuts and fruits. The guide, often Shemira, is praised for her friendliness and storytelling skills, making the experience engaging and educational. The focus isn’t just on tasting but on understanding the significance of cacao in Mexican and world history, from ancient Olmec rituals to the European conquest and modern artisanal practices.
The Chocolate Lineup
The menu is designed to be a “flavor rollercoaster,” and while it may change without notice, you can expect to sample a wide range of chocolates, including:
- Ceremonial Xocolatl: A taste of the traditional pure cacao from Comalcalco, Tabasco. It’s described as a traditional, sacred drink—think of it as a historic sip that connects you directly to centuries-old ceremonies.
- Greek Yogurt Parfait: Combining creole cacao nibs with Mayan honey and Greek yogurt, this treat offers a creamy, tangy flavor with a sweet cacao crunch.
- Organic Brown Sugar-Coated Cacao Beans: Handcrafted by Zapotec artisans in Oaxaca, these beans are a crunchy, sweet snack that highlights the craftsmanship behind local chocolate.
- Milk Chocolate Bliss: A semi-dark chocolate infused with brown sugar and cinnamon, paying homage to Spain’s influence on Mexican chocolate.
- Passion Fruit Infusion: A 64% cacao chocolate infused with passion fruit from Tabasco, adding a bright, exotic note to the experience.
- Creole Elegance: A bold 74% Creole chocolate that showcases the richness of Mexican cacao, perfect for dark chocolate lovers.
- Pre-Hispanic Delight: A nod to ancient traditions, this bar includes almonds, cinnamon, and agave syrup, offering a taste of history in every bite.
Each sample is paired with nuts, fruits, or other complementary ingredients, turning each bite into a mini celebration of flavor. The guide explains the significance of each, and you’ll learn how these chocolates became the delicacies we enjoy today.
The Quality and Authenticity of the Chocolates
One of the highlights of this experience is the focus on organic and locally sourced ingredients. All chocolates are straight from producers, ensuring freshness and authenticity. The fact that they are internationally award-winning adds to their allure—these aren’t just your average grocery store chocolates. You’re sampling some of the best Mexican has to offer, with a clear emphasis on quality and tradition.
More Great Tours NearbyThe Educational Element
What sets this tour apart is the storytelling. As you taste, the guide recounts how Olmecs, Mayans, and Aztecs used cacao, often in important ceremonies. You learn how chocolate traveled from sacred rituals to European courts, and finally to the shelves of modern supermarkets. One reviewer remarked, “She told us all the stories about cacao and we got to try the best of it! We loved this experience, it was mind-opening in a way and now even more interested in cacao and its meaning.”
This historical perspective makes the tasting more meaningful—it’s not just about flavor but understanding cacao’s cultural journey. And the fact that all products are organic and straight from producers means you’re supporting local artisans, which we always appreciate.
Price and Value
At $79 per person, the experience is priced in line with other specialized tours in Tulum. Considering the quality of the chocolates, the educational component, and the small group setting, most travelers find it offers good value. You’re not only indulging your sweet tooth but also gaining insights that could deepen your appreciation for Mexican culture and cuisine.
Practical Considerations
The tour is wheelchair accessible and available in both English and Spanish, making it inclusive for many visitors. You can reserve your spot with flexibility—cancel up to 24 hours in advance for a full refund, or reserve now and pay later. The limited group size ensures a more personal experience, and with durations around 1.5 hours, it’s a manageable addition to your day.
Drawbacks and Things to Keep in Mind
While this tasting is quite comprehensive, it’s still a relatively short session. If you’re a true chocolate enthusiast or want a more in-depth experience, it might leave you wanting more. Also, since the menu can change without notice, returning for the same flavors isn’t guaranteed. However, this also keeps the experience fresh and exciting.
Who Should Consider This Experience?

This tour is perfect for curious foodies, history buffs, or anyone who loves discovering new flavors. It’s especially suited for travelers who appreciate high-quality, authentic products and enjoy learning about cultural traditions through food. If you’re traveling with family or friends who love chocolate, it makes for a fun, engaging outing. However, it’s not specifically tailored for children—more a thoughtful, adult-friendly experience.
Final Thoughts

The Artisanal Mexican Chocolate Tasting in Tulum offers a rare chance to taste some of the best locally-produced chocolates, all while learning about their history and significance. It’s a well-rounded experience where every bite has a story, and each flavor reveals a bit more about Mexico’s cultural heritage. The small group setting, knowledgeable guide, and organic, award-winning chocolates make this a worthwhile addition to a Tulum itinerary for those who love food and culture.
If you’re after a relaxed, educational, and tasty activity that supports local artisans, this experience is a good pick. It’s a delightful way to spend an afternoon, and you’ll leave with a new appreciation for Mexican cacao—and maybe even a few chocolates to take home.
Artisanal Mexican Chocolate Tasting
FAQ

Is this tour suitable for people with dietary restrictions?
The tour features a variety of chocolates with nuts, fruits, and other ingredients. If you have specific allergies or dietary restrictions, it’s best to inquire beforehand, but since all products are organic and crafted with care, the guide can probably provide helpful info.
How long does the tasting last?
The entire experience runs about 1.5 hours, making it a nice short activity that can fit into most travel plans.
Where does the tour take place?
It’s held in the Rosa de Plata F building in La Veleta, just in front of Central Park Lagunas. The address is C. 12 sur, Colonia La Veleta.
Can I cancel my reservation?
Yes, you can cancel up to 24 hours in advance for a full refund, which gives you flexibility if your plans change.
Is the tour available in English?
Yes, the tour is offered in both English and Spanish, making it accessible for most visitors.
What is the price?
It costs $79 per person, which covers all tastings and the guide’s storytelling.
Are there any age restrictions?
While not explicitly stated, the experience is likely best suited for adults or older children interested in food and history, given the tasting format.
Can I buy the chocolates after the tour?
Absolutely. All chocolates are available for purchase with cash, PayPal, or cards, so you can take a bit of Mexico’s cacao home with you.
If you’re looking for a flavorful way to connect with Mexican culture in Tulum, this chocolate tasting offers genuine insight and delicious bites that you won’t forget.
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