If you’re considering a way to see Atlanta that’s a bit different from the usual walkthroughs or bus tours, you might want to check out the Atlanta Art Walk and Hotlanta Hustle offered by Lets Roam. While I haven’t personally taken this tour, from what I gather, it’s designed for people who enjoy a little independence mixed with some fun challenges. Think of it as a mix between a city scavenger hunt and a casual sightseeing walk, all wrapped into an interactive app-led experience.
What I really like about this tour is its flexibility—you can start whenever you’re ready and do it at your own pace, which is perfect if you’re on a tight schedule or just want to avoid big tour groups. Plus, the interactive nature—with trivia, puzzles, and photo challenges—keeps the energy up and makes the exploration more memorable. On the flip side, one thing to keep in mind is that since it’s self-guided, you’ll need your phone charged and ready, and it requires moderate physical activity, so it’s not for everyone. This experience seems best suited for curious travelers who enjoy discovering cities on their own terms but with a bit of a game twist.
Whether you’re visiting Atlanta for a weekend or just looking for something fresh to do, this tour could be a good fit, especially if you’re traveling with friends or a small group who enjoy a bit of friendly competition. Now, let’s take a closer look at what this adventure entails.
Key Points

- Self-guided flexibility: You start whenever it suits you—no scheduled tour times.
- Interactive challenges: Trivia, puzzles, and photo tasks keep things lively.
- Duration: Roughly 1.5 hours, making it a manageable activity without a huge time commitment.
- Cost: At $14.99 per person, it’s an affordable way to explore.
- App-based: Download the Lets Roam app, which guides you through the experience.
- Physical activity: Moderate physical effort is needed, so best for those comfortable walking around.
What to Expect from the Atlanta Art Walk and Hotlanta Hustle

This experience offers a different way to see Atlanta. Instead of riding around on a bus or following a guide in a large group, you and your crew will take charge with your phone as your navigator. Starting at 662 Memorial Dr SE, you’ll set off on an adventure that takes roughly an hour and a half, covering notable landmarks and hidden gems sprinkled throughout the city.
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The Route and Landmarks
While the detailed stops aren’t explicitly listed, the emphasis is on discovering sights only accessible in person—think plaques, statues, or street art—those little markers that add personality to any city walk. The route is designed to be self-paced, which means you can linger at favorite spots or hustle through less interesting bits.
Interactive Fun and Photo Challenges
One of the highlights is the photo challenges, where each group member gets an interactive role. You’ll receive texted instructions for fun activities—like snapping creative photos or answering trivia questions—that earn you points. These activities aren’t just filler; they add a playful element to the tour, making it more engaging, especially if you’re into capturing memories or just love a good photo op.
How It Works
- Start anytime that fits your schedule—no fixed tour times.
- Download the Let’s Roam app from your app store, register, and redeem your tickets.
- The app acts as your tour guide, offering directions and challenges along the way.
- You’ll participate exclusively with your group, creating a private experience.
- If any issues arise, customer service is available to help.
Meeting and Ending Points
The tour begins at 662 Memorial Dr SE and returns to the same spot. It’s a central location accessible by public transportation, which is convenient if you’re not renting a car.
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Pricing and Value
At just $14.99 per person, this experience is quite affordable for what it offers—a flexible, interactive way to see parts of Atlanta you might not encounter on a typical tour. Keep in mind that it’s a self-guided activity, so you’re not paying for a guide but rather the app’s functionality and the challenges.
Additional Considerations
Since the tour is app-led, your phone’s battery life is important—plan to bring a portable charger. Also, it requires moderate physical activity, so comfortable walking shoes are a good idea. It’s an activity tailored to individuals, couples, or small groups, perfect for those who enjoy exploring on their own terms rather than following a scheduled guide.
The Experience in Practice

Based on reviews and the available info, most users find the concept fun and engaging. One reviewer mentioned that the challenges make exploring more dynamic, while another appreciated the flexibility of starting any time. The price point is also seen as reasonable for a unique city experience.
That said, because it’s self-guided, some might find the lack of a guided narrative less immersive, especially if you prefer learning detailed histories or stories from a person. However, for those who enjoy interactive discovery and taking photos, this format can be quite appealing.
Who Is This Tour Best For?
If you’re someone who enjoys self-paced exploration with a bit of friendly competition, this tour could be a highlight of your Atlanta trip. Travel groups that thrive on interactive fun, or even small families with older kids who can keep up with walking and app challenges, might find this particularly enjoyable.
It’s also a good choice for budget-conscious travelers looking for an activity that offers a lot of fun without a hefty price tag. Since there’s no fixed schedule, it’s perfect for flexible days or as part of a broader sightseeing itinerary.
The Sum Up

All in all, the Atlanta Art Walk and Hotlanta Hustle offers a fresh way to experience Atlanta. Its smart use of technology, combined with the freedom it provides, makes it stand out from traditional tours. The mix of exploring landmarks, answering trivia, and taking photos means you’re actively engaged, not just passively listening.
If you’re traveling with friends or a small group that enjoys a bit of friendly competition, or if you’re looking for a cost-effective way to see some of Atlanta’s hidden corners, this tour is probably worth a try. It’s not going to replace in-depth guided tours or museum visits, but for a fun, light-hearted urban adventure, it hits the mark.
Just remember, it’s best suited for those comfortable walking moderate distances and keeping their phone charged. If you’re after a relaxed, easygoing experience that still feels interactive, this could be a neat addition to your Atlanta itinerary.
Atlanta Art Walk and Hotlanta Hustle
FAQ

Is this tour suitable for children or families? The tour involves walking and interactive challenges, so it may be more suited to older children and teenagers who can follow along with the puzzles and photo tasks. It’s not explicitly marketed as family-friendly, but if your kids enjoy scavenger hunts and exploring with a smartphone, they could have fun.
Can I start the tour at any time? Yes, you can begin whenever you want—there’s no fixed schedule. Just download the app, register, and start when you’re ready.
How long does the tour last? The estimated duration is around 1 hour and 30 minutes, making it an easy addition to a day of sightseeing.
What do I need to participate? A smartphone with the Lets Roam app installed, a charged battery, and a moderate level of physical fitness to walk around the city comfortably.
Is this a guided tour? No, it’s a self-guided experience. The app provides directions and challenges but no live guide.
What’s the cancellation policy? You can cancel up to 24 hours in advance for a full refund, making it flexible if plans change.
If you’re looking for a relaxed, interactive way to explore Atlanta that doesn’t involve a big group or rigid schedule, the Atlanta Art Walk and Hotlanta Hustle could be just what you need. It’s a budget-friendly, fun twist on city sightseeing that puts you in control of your adventure.
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