A Sweet Look at the Espai Xocolata Simón Coll Experience in Catalonia
If you’re someone who loves chocolate and enjoys learning about how your favorite treats are made, this tour is worth considering. It offers a blend of education, sensory fun, and a peek behind the scenes at one of Spain’s longstanding chocolate brands. While it’s not a large-scale factory tour, it’s full of interactive elements that make it more than just a walk-through.
What stands out for us are the visual audiovisual presentation—bringing to life the journey from cacao bean to chocolate bar—and the guided tastings, which help you appreciate the nuances of quality chocolate. A potential downside? The tour lasts only 50 minutes, so it’s quite focused and may leave those wanting a more extensive experience wanting more. Still, if you’re after a well-rounded, family-friendly, and visually engaging chocolate adventure, this could be just right.
This experience suits travelers who are curious about the production process, love interactive, sensory activities, or simply want a fun, educational break from city sightseeing. With its accessible setup and engaging guides, it’s especially good for those visiting Barcelona or nearby Penedès who want a short, memorable activity centered around chocolate.
Key Points
- Educational and Interactive: Combines audiovisual storytelling with live demonstrations.
- Visual Appeal: 180º screens and audiovisual montages transport you to cacao plantations and historic workshops.
- Tasting Experience: Guided tastings of chocolates and cocoa beans highlight sensory appreciation.
- Authentic Machines: Restored antique machines bring history alive, showing the evolution of chocolate-making.
- Short and Sweet: 50-minute duration makes it a quick, engaging stop—perfect for a half-day activity.
- Family-Friendly: Suitable for all ages, with guides making complex processes accessible and fun.
An In-Depth Look at the Chocolate Tour at Espai Xocolata Simón Coll

If you’re considering a visit to the Espai Xocolata Simón Coll, it’s helpful to understand what it offers and how it fits into your trip plans. This visitor center, located in Sant Sadurní de Anoia—just a 40-minute drive from Barcelona—has been making chocolates since 1840. Their commitment to from bean to bar craftsmanship makes for a compelling story that’s brought to life here through multimedia and live demonstrations.
Planning more time in Sant Sadurni D Anoia? We've covered other experiences worth considering.
What the Tour Includes
The experience is designed to be comprehensive despite its brief duration. You start at the reception area, where you’ll gather with your guide, and finish back at the same spot, making it easy to fit into a day of sightseeing or wine/tasting tours in the region.
The Audiovisual Space
One of the highlights is the 180º audiovisual space. Think of it as a mini cinema, but instead of static screens, you’re immersed in panoramic visuals that bring a cacao plantation into view. You can see detailed close-ups of cacao pods, learn how they grow, and follow their journey from harvest to processing. This visual storytelling helps you understand what a cacao tree looks like and how the raw beans transform into the chocolate we love.
Many visitors find the audiovisual presentation both informative and entertaining, especially because it’s designed to be accessible for all ages. As one reviewer noted, “The films are spectacular, and you get a real sense of the journey from cacao bean to chocolate bar, which makes tasting even more meaningful.”
The Traditional Workshop Revival
Next, you’ll step into a restored old workshop with antique machinery. Here, the tour brings history to life, showing how chocolate was made over a century ago. The machines are animated visually and explained by guides, who will tell stories about the evolution of chocolate-making. This part can be particularly gratifying for history buffs or anyone curious about traditional craftsmanship.
One reviewer mentioned, “Seeing the old machines work again, and hearing about their history from passionate guides, made the experience special. It’s a nice contrast to modern manufacturing and really brings the story of the brand to life.”
Watching the Production Line
While you can’t enter the actual production line for hygiene and safety reasons, large windows provide a clear view of where the chocolates are made today. You’ll see the current factory in action, which helps connect the traditional methods with modern manufacturing. The area is also used for experimenting with new textures and flavors, giving insight into how the brand innovates while respecting tradition.
The experience isn’t just visual—your guide will explain how many cocoa beans are needed for a single chocolate bar, making the process tangible and understandable. The production line is a highlight for those curious about the craftsmanship behind each chocolate piece.
Tasting the Chocolates
The sensory part of the tour is a real treat. You’ll get to taste freshly made chocolates straight from the production line, guided on how to properly appreciate the flavors and textures. The tasting isn’t just about sweetness; you’ll learn to discern different notes and textures, which is a fun skill to develop.
One guest shared, “The guided tasting turned out to be my favorite part. It’s so different to taste chocolate with expert advice—it really opens your eyes to how complex good chocolate can be.”
After the Tour: The Shop and More
At the end of your 50-minute experience, you step into a chocolate paradise—a 100 m² shop filled with products from Simón Coll and related brands like Chocolates Amatller. This is a perfect chance to pick up souvenirs, try new releases, or just indulge in more samples. Prices are reasonable considering the quality and brand prestige, making it worth browsing for thoughtful gifts or personal treats.
More Great Tours NearbyThe Practical Side
- Duration: 50 minutes, making it easy to fit into a busy sightseeing schedule.
- Languages: Guided tours are available in English, Catalan, and Spanish.
- Accessibility: The site is wheelchair accessible.
- Reservation: Booking in advance is recommended, but you can cancel up to 24 hours beforehand for a full refund.
- Cost: While the price isn’t specified here, the value is in the combination of audiovisual storytelling, guided tasting, and the chance to see historic machinery in action.
What the Reviews Say
Many visitors praise the informative guides and the visual storytelling, with comments like, “The audiovisual presentation made everything clear and engaging” and “The guides are friendly and knowledgeable, making complex processes easy to understand.” A few noted that the 50-minute format keeps the tour lively and prevents fatigue, but some might wish for a slightly longer or more in-depth experience.
Who Will Enjoy This Tour?

This experience is best suited for chocolate lovers, families with children (who enjoy interactive exhibits), or anyone interested in the craftsmanship behind food production. It’s particularly appealing if you appreciate visual storytelling, are curious about traditional manufacturing methods, or want a short but memorable activity near Barcelona or within Penedès. It’s not a large factory tour, so if you’re expecting a deep dive into mass production, this might feel a little limited—but it compensates with its intimacy and focus.
Final Thoughts

If your goal is to understand the story behind your chocolate—from cacao beans to finished bar—this tour at Espai Xocolata Simón Coll offers a well-rounded, visually engaging, and sensory experience. You’ll walk away with a better appreciation of what makes high-quality chocolate special, plus some tasty samples to enjoy afterward.
While it’s not a sprawling factory tour, the combination of multimedia, historic machinery, and tasting means you get plenty of flavor—literally and figuratively—for a reasonable price. It’s especially suited to those who prefer a shorter, interactive experience over a lengthy factory visit.
This tour delivers on its promise of fun, education, and good chocolate, making it a worthwhile stop if you’re in the Penedès region or just want a sweet escape from city sightseeing.
Barcelona-Penedès: Chocolate Experience at Espai Xocolata Simón Coll
FAQ

Is this tour suitable for children?
Yes, the experience is designed to be interactive and engaging for all ages, making it a good choice for families.
How long does the tour last?
The guided experience takes approximately 50 minutes, so it’s perfect for a quick, yet immersive activity.
Is there an audiovisual presentation?
Absolutely. The 180º audiovisual space is a highlight, using panoramic screens to tell the story of cacao and chocolate.
Can I see how the chocolate is made today?
You can view the current production area through windows, and the guides explain the process, but you won’t enter the production space for safety reasons.
Are there tastings included?
Yes, you’ll enjoy guided tastings of chocolates and cocoa beans, which enhance understanding and appreciation of different flavors.
Is the experience accessible?
Yes, the site is wheelchair accessible, making it comfortable for most visitors.
Do I need to book in advance?
It’s recommended, especially during peak times, and you can cancel up to 24 hours before for a full refund.
If you’re a chocolate enthusiast or simply want a fun, educational taste of Catalonia’s sweet side, this visit to Espai Xocolata Simón Coll offers a delightful blend of history, sensory discovery, and tasty treats that’s hard to beat for a short trip.
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