Plovdiv is a city that combines ancient ruins with a lively modern vibe—and it’s also a fantastic place for wine lovers. Bulgaria’s long-standing wine tradition, especially in the Plovdiv region, means that tasting local varietals here feels authentic and rewarding. We’re particularly fond of the Plovdiv Exquisite Wine Tasting—a short but sweet experience that pairs top Bulgarian wines with appetizers, making it perfect for a quick introduction to the country’s flavors. For those who want a broader experience that weaves together culture and wine, the The Ultimate Private Plovdiv Urban Wine & Cultural Tour offers a personalized, four-hour journey through both Plovdiv’s iconic landmarks and its wine traditions.
Below, you’ll find a well-rounded list of the best wine tours in Plovdiv, each with its own appeal—whether you prefer an intimate tasting, a comprehensive sightseeing experience, or something in between.
1. Plovdiv Exquisite Wine Tasting
At only $68.25 per person, the Plovdiv Exquisite Wine Tasting offers a delightful 2-hour journey into Bulgaria’s top wines. This tour is primarily focused on sampling a curated selection of Bulgarian wines paired with small appetizers—making it an ideal option for those new to Bulgarian wine or travelers short on time. The experience is highly rated, with a perfect 5.0 out of 5 from 2 reviews, emphasizing its quality and authenticity.
What makes this tasting stand out is the careful selection of wines, which includes some of Bulgaria’s best, along with expertly matched snacks. It’s led by knowledgeable hosts who know their wines and can tell stories that bring the drinks to life. While it doesn’t include a visit to wineries or a full cultural tour, this experience is perfect for those wanting a relaxed, intimate taste of Bulgaria’s wine scene without the fuss.
Bottom Line: If your main goal is to sample outstanding Bulgarian wines in a friendly setting, this short but memorable tasting fits the bill. It’s great for a quick, flavorful escape into Bulgaria’s wine world.
2. The Ultimate Private Plovdiv Urban Wine & Cultural Tour
For around $79.94 per person, you get about 4 hours of personalized exploration that combines cultural sights and wine tasting. This private tour is ideal if you want a deeper understanding of Plovdiv’s history alongside your wine experience. The tour begins with a flexible start time, allowing you to tailor the day to your schedule.
Your guide will take you through key landmarks like the Roman Amphitheatre, Old Town, and Hisar Kapia, all while sharing insights into how the city’s past influences its wine culture today. The tour also includes visits to notable sites like the Roman Forum and Djumaya Mosque—though some are optional or not included in the ticket price, giving you the flexibility to focus on what interests you most.
The highlight, of course, is the wine tasting component, where you’ll sample local varietals and learn about Bulgaria’s centuries-old wine traditions. The guide’s local expertise helps contextualize the wines within Plovdiv’s vibrant history, making it a well-rounded experience. Reviewers appreciate the personalized service and the combination of sightseeing and tasting, describing it as a “fantastic way to see the city and learn about its wine heritage.”
Bottom Line: If you’re after an immersive, private experience that combines culture and wine, this tour provides exceptional value and insight—perfect for those short on time but eager to explore deeply.
3. Customizable Wine & Culture Full-Day Tour
While not listed above, for travelers who want a full-day, tailored experience, some private operators offer customizable options that include visits to local wineries, vineyards, and cultural sites. These often pair well with a longer stay and include transportation, tastings, and guided insights into Bulgaria’s rich viticulture.
How to Choose Between These Wine Tours
When deciding which tour fits your trip, consider what you value most. The Plovdiv Exquisite Wine Tasting is ideal for those who want a quick, high-quality tasting without sightseeing extras. If you prefer an all-in-one cultural and wine experience that gets you to the city’s key landmarks and deepens your understanding, then the Private Urban Wine & Cultural Tour offers more depth and personalization.
Think about your budget, how much time you want to spend, and whether you’re more interested in tasting wines or exploring history. Private tours tend to be more flexible—so if you want to customize your day, they’re usually the best choice.
Final Thoughts
Plovdiv offers a range of wine experiences that balance tasting, culture, and history. For a quick introduction to Bulgaria’s wines, the Exquisite Wine Tasting is a reliable, enjoyable pick. If you want a deeper dive that includes sightseeing and personalized attention, the Private Urban Wine & Cultural Tour shines.
No matter which tour you pick, booking early is wise—especially in peak season. These experiences are popular for good reason: they offer authentic tastes and insights into Bulgaria’s celebrated wine culture, set against the backdrop of a city that’s as historic as it is lively.