If you’re considering a trip to Crete and want to get a taste of its famous beaches and some of its unique history, this tour to Matala Beach and Red Beach might catch your eye. It’s a popular choice for travelers who want a full day of sun, sea, and stories — with a guided touch to help you make the most of it.
We appreciate that this experience combines stunning scenery with a peek into the island’s bohemian past. The opportunity to walk into the ancient caves and relax at the crystal-clear waters of Matala makes it stand out. Plus, the scenic drive through the Cretan countryside with a live guide adds a personal touch that many tours lack.
However, it’s worth noting that some reviews mention the drive can be quite long — about 1.5 hours each way — which might eat into your limited beach time. Also, the description of the beaches can be a bit misleading, especially regarding the red sand beach, which requires a steep climb and might be less impressive than photos suggest. So, this tour is best suited for those who enjoy a mix of scenery, history, and a bit of walking, and who are okay with the travel time.
Overall, if you’re after a well-organized day out that offers a good balance of exploration and relaxation, this tour might fit the bill. It’s especially appealing if you want to see some of the more iconic, less crowded parts of Crete with guided insights.
Key Points

- Comfortable transportation with a modern, air-conditioned bus and guided commentary
- Cultural highlight exploring the famous hippie caves and the village’s mural art
- Scenic views of Grand River and Kourtaliotikos Gorge cliffs
- Ideal for beach lovers looking for clear waters and a relaxing day
- Longer travel times may impact the amount of beach time you get
- Affordable price point at around $39.52 per person for a full-day experience
A Deep Dive Into the Experience

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The Itinerary and Its Highlights
The tour kicks off with convenient pick-up points across key locations in Crete, mainly in popular tourist areas like Malia, Stalis, Heraklion, and surrounding towns. The first stretch on a comfortable, full-air-conditioning bus takes around 1.5 hours, giving you a chance to settle in and enjoy the scenic views of Crete’s countryside.
Once you arrive at the Heraklion region, there’s a brief stop to stretch, grab some local snacks, and enjoy passing by the landscape. This is a good time to soak in the sights and prepare for the next part of the day.
The main stop is Matala, where you’ll have about 4 hours to explore freely. Here, you’ll get to visit the famous caves carved into the cliffs, which once served as tombs and later became homes for 1960s hippies. Walking through these caves, you can imagine the free-spirited lifestyle that attracted so many during that era.
Matala’s beach itself is a highlight—soft golden sand, crystalline waters, and scenic cliffs—perfect for swimming, relaxing, or snapping photos. Though some reviews have pointed out that the actual beach is often filled with parasols and deckchairs, the natural beauty remains impressive, especially without the crowded coverings.
Next, you’ll stroll through the village of Matala, where colorful murals decorate walls, and small shops invite you to browse local crafts or sip a traditional Greek coffee. It’s a laid-back spot that captures the bohemian vibe and makes for some memorable photos.
The Climb to Red Beach
After soaking up the local charm, you’ll walk or drive to Red Beach, a renowned spot for its striking scenery and pinkish sand. Be aware that accessing the red sand requires a steep climb up a mountain trail—something that not everyone will enjoy or be able to do comfortably.
The beach itself is relatively small but offers breathtaking views, especially if you’re into striking natural contrasts. The description mentions that the “last hippies” still might be there, adding a little sense of history and continuity to the experience. However, as one reviewer pointed out, the sand isn’t actually pink—it’s more of a normal hue, and the steep climb might leave some visitors feeling less satisfied if they’re expecting a leisurely stroll.
The Scenery Beyond
Throughout the day, you’ll also get glimpses of Grand River and the towering Kourtaliotikos Gorge cliffs, which make for excellent photo opportunities. These natural landmarks give the trip a more dramatic, scenic dimension beyond the beaches.
More Great Tours NearbyThe Practicalities
The tour costs around $39.52 per person, which is quite reasonable considering it’s a full-day guided experience including transport, a guide, and some local insights. However, food and entrance fees to the caves are not included, so budget for some snacks or meals if you want to eat there.
The transportation is modern and comfortable, but keep in mind the long drive — roughly 3 hours total — which can be tiring, especially if you’re eager to spend more time at the beaches. The tour also operates in multiple languages, making it accessible to a wide range of travelers.
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What Travelers Say
One reviewer comments that it’s “Four hours by bus there and back for about three hours there,” pointing out that the beach and village are visually appealing but perhaps not quite as postcard-perfect as some might expect. Still, they appreciated the guides’ friendliness and the scenery.
Another traveler praises the efficiency and smooth organization, mentioning that they enjoyed the experience so much they’d return. This suggests that for many, the trip hits the right notes of fun, scenery, and culture.
Who Is This Tour Best For?

This experience is well-suited for travelers who want a guided overview of some of Crete’s most scenic and culturally interesting spots without the hassle of planning individual transport. It’s great for those who appreciate history, natural beauty, and a relaxed pace, but it’s probably less ideal for anyone with mobility issues or those expecting a long, leisurely beach day—the drive can be lengthy, and some walks/climbs are involved.
If you love photo ops, enjoy exploring small villages, and are curious about the hippie history of Matala, this tour offers a solid introduction. Just be prepared for the possibility of crowds at the beach and the climb up to Red Beach.
The Sum Up

This tour provides a well-rounded snapshot of Crete’s southern coast. For around $40, you get a guided trip with transport, scenic views, a taste of local culture, and the chance to swim in crystal waters. It’s a good pick if you’re after a value-packed day trip that combines sightseeing, history, and some beach relaxation.
That said, the long travel time and the somewhat misleading description of Red Beach mean you should go into this with realistic expectations. If you’re prepared for a bit of walking and a scenic drive, you’ll likely find plenty to enjoy. It’s especially fitting for those who want to tick off some of Crete’s most iconic sights with a knowledgeable guide by your side.
Crete: Matala Beach and Hippie caves, Red beach
“Four hours by bus there and back for about three hours there. Don't be fooled by the postcard pictures. Yes, the village is unusual, but there are …”
FAQ

Is this tour suitable for children?
While the tour doesn’t explicitly mention family suitability, the walk to Red Beach involves a steep climb, which might be challenging for young children or those with mobility issues. The overall pace is moderate, so older kids who enjoy walking will probably be fine.
Are meals included?
No, food and drinks are not included in the price. You might want to bring cash for snacks or meals at the village of Matala or along the way.
How long is the drive?
The trip involves about 1.5 hours each way on a modern, air-conditioned bus. The long drive is a consideration if you prefer more beach time or shorter travel.
Can I visit the caves?
Yes, the caves are part of the visit. Entrance to the caves costs around €5 if you choose to go inside, but the tour includes a visit to the caves themselves.
What should I bring?
Bring a sun hat, towel, camera, beachwear, and cash. Since the beaches are outdoors, sun protection and water are essential.
Is this tour flexible?
The tour operates on a fixed schedule, with about 4 hours at Matala. It’s a guided group experience, so flexibility is limited once the tour begins.
In the end, if you’re after a scenic, culturally enriching day with a nice dose of relaxation, this Crete tour offers a worthwhile experience. Just remember, it’s a balance of drive, exploration, and leisure — and it’s best enjoyed with an open mind.
You can check availability for your dates here:More Tour Reviews in Heraklion
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- From Heraklion: Elafonisi Beach Day Tour with Pickup
- Heraklion:Cruise to Chrissi island natural park with pick up
- From Chania & Rethymno: Knossos Palace & Heraklion City Tour
- From Heraklion: Matala Hippie Beach, Relaxing Trip & Pickup
- Heraklion: Boat Safari with guided snorkeling tour.
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- Heraklion:Cruise to Chrissi island natural park with pick up
- From Chania & Rethymno: Knossos Palace & Heraklion City Tour
- From Heraklion: Matala Hippie Beach, Relaxing Trip & Pickup
- Heraklion: Boat Safari with guided snorkeling tour.
- Heraklion: Ecobike Sightseeing Tour with Greek Meze
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- Heraklion: Sailing Trip to Dia Island with Lunch & Swimming
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