Experience PLUS program

Thinking about stepping into the world of Ferrari, but not quite sure if a tour like this is worth it? We’ve looked into the Experience PLUS program in Maranello, Italy, and it offers quite a bit for anyone dreaming of a Ferrari moment. Whether you’re a car enthusiast or just looking for a memorable adventure, this tour packs a punch.

What really stands out are the 20-minute Ferrari test drive—a genuine chance to feel the power of a Ferrari 458 or 488 spider—and the chance to explore both the Ferrari Museum and Enzo Ferrari Museum without feeling rushed. Plus, the scenic bus tour of Fiorano circuit adds a layer of excitement if you love racing or stunning Italian landscapes.

One thing to keep in mind is that transportation between the different stops isn’t included, so you’ll need to plan how to get around. And if you’re expecting a circuit track for the test drive, be aware that it takes place on public roads, so traffic rules do apply.

This experience suits those who want a well-rounded Ferrari encounter—covering history, driving, and sightseeing—in about five hours. It’s perfect for car lovers, those celebrating a special occasion, or anyone who’s just always wanted to experience Italy’s most iconic sports car.

Key Points

• Full Experience: Combines museum visits, scenic views, a test drive, and a delicious Italian lunch.
• Test Drive Highlight: 20-minute Ferrari ride that feels both thrilling and exclusive.
• Museum Access: Includes entrance to Ferrari and Enzo Ferrari museums, offering insight into the brand’s history.
• Scenic Tours: A panoramic bus ride through Fiorano circuit and Enzo Ferrari Road adds visual appeal.
• Value: At around $340, it delivers a comprehensive, memorable Ferrari experience.
• Practicality: The tour is private, and most travelers over 18 with a valid license can join.

The Itinerary Breakdown: What You Can Expect

Starting Point and Test Drive

The adventure kicks off at Via Alfredo Dino Ferrari in Maranello at 10:00 am. This is where you meet your guide, and the excitement begins. The first major highlight is the 20-minute Ferrari test drive in a 458 or 488 spider. According to reviews, this part is the real star—drivers describe it as exhilarating, with some mentioning that the staff were friendly and knowledgeable, making the experience smooth and enjoyable.

One reviewer, Steven_B, called it “a life-long dream” fulfilled, especially noting the warm, friendly staff that made the drive even more memorable. The test drive takes place on public roads, so you’ll need to respect traffic rules, but that’s part of what makes it feel authentic and safe.

Ferrari Museum and Enzo Ferrari Museum

Next, you’ll visit the Ferrari Museum in Maranello for about an hour. It’s a chance to see the iconic cars up close and learn about Ferrari’s development over the years. The reviews highlight that this part is well worth it, especially for those interested in the brand’s history.

Then, a short 45-minute stop at the Museo Casa Enzo Ferrari in Modena gives you insights into Enzo Ferrari himself—the man behind the brand. Reviewers appreciated how the museums are thoughtfully curated, and it’s a great way to deepen your appreciation of the brand’s legacy.

Scenic Bus Tour

After the museums, you’ll hop on a panoramic bus tour of the Fiorano circuit and Enzo Ferrari Road. This part is praised for the views and the relaxed way to take in the Italian countryside and racing history. It’s a calming, scenic end to a busy morning.

Lunch and Final Stop

The tour wraps up with a 4-course Italian lunch at a local restaurant. The food is generally described as delicious, making this a satisfying way to rest and recharge. Afterward, there’s no formal transportation back, so you’ll need to organize your own way to leave the area.

What’s Included and What’s Not

Included in the tour are lunch, local taxes, a DVD of your test drive, insurance, and entrance tickets to both museums. The Ferrari test drive itself is part of the package, which is quite a value considering how exclusive Ferrari experiences tend to be.

On the flip side, hotel pickup and drop-off aren’t included, nor is transportation between stations, which is something to consider if you’re staying outside Maranello. You’ll need to manage that yourself or plan accordingly.

The Value and Price Point

At $339.96 per person, this tour isn’t cheap, but it does include many of the elements you’d want in a Ferrari experience—museum visits, a drive, lunch, and scenic views. Several reviewers felt it was “great value”, especially since the experience is private and tailored to only your group.

When you compare it to the cost of renting a Ferrari for a day or other high-end experiences, this is a fairly accessible way to get a taste of Ferrari life—especially if you’re not planning to stay long in Italy or want a curated, guided experience.

Overall Experience and Who It’s For

Based on reviews and the detailed itinerary, this Experience PLUS program in Maranello is a well-rounded, high-value option for anyone who’s dreamed of driving a Ferrari or seeing Italy’s car culture. The test drive is genuinely exciting, and the museums provide a meaningful look into Ferrari’s legacy.

It’s great for those celebrating a special occasion—many reviews mention birthdays and anniversaries—or for anyone who wants a step beyond just visiting a car museum. The scenic bus tour and lunch round out the day nicely, making it suitable for a full, satisfying experience.

However, keep in mind that the test drive takes place on roads and not on a dedicated race track, so the thrill is more about feeling the car’s power in real-world conditions than racing on a circuit. Also, since transportation between stops isn’t covered, plan your day with that in mind.

Final Thoughts

If you’re a car lover or even just someone curious about Ferrari, this tour offers a blend of history, thrill, and sightseeing that’s hard to replicate elsewhere. It’s a chance to see behind the scenes of one of Italy’s most iconic brands, experience the rush of driving a Ferrari, and enjoy authentic Italian cuisine—all in about five hours.

The private nature of the tour means you avoid large crowds, and the reviews are almost universally positive, emphasizing how memorable and enjoyable the experience is. For those who want a genuine Ferrari moment without an entire day dedicated solely to it, this could be just the ticket.

Who Should Consider This Tour

• Car enthusiasts and Ferrari fans
• Travelers celebrating special occasions
• Visitors who want a structured, all-in-one experience
• Those comfortable arranging their own transport between stops
• People seeking a high-value, memorable experience in Italy

If you’re after a fun, immersive, and premium Ferrari encounter, this tour will likely hit the mark.

FAQs

Is this tour suitable for children?
This experience is designed for adults over 18 with a valid driving license, so it isn’t suitable for children. The test drive is on public roads, and insurance and legal requirements are in place for adult drivers.

What’s included in the tour?
The package includes the Ferrari test drive, museum tickets for Ferrari and Enzo Ferrari museums, a four-course lunch, local taxes, a DVD of your drive, and a panoramic bus tour. Transportation between attractions is not included.

Do I need a special license to participate?
Yes, you must be over 18, have held a driver’s license for at least one year, and possibly an international license if from outside the EU.

Can I cancel if my plans change?
Yes, you can cancel for free up to 24 hours before the start. Cancellations less than 24 hours before are non-refundable.

How long does the tour last?
It’s approximately 5 hours, starting at 10:00 am and ending back at the meeting point. The actual driving and sightseeing are well-paced to fit into this timeframe.

Is there a dress code or special preparation needed?
There’s no specific dress code, but comfortable clothing and shoes are recommended. Since the test drive is on roads, dress appropriately for the weather.

If this Ferrari adventure sounds like your kind of day, it’s worth planning ahead since bookings are typically made 61 days in advance. It’s a special way to experience Italy’s racing heritage and maybe even fulfill a lifelong dream.