If you’re dreaming of sipping world-class wines amidst stunning scenery, the FLEXIBLE Go Where You Want Old Mission Peninsula Wine Tour might just be the experience you’re looking for. While I haven’t personally been on this tour, I’ve spent time researching it and talking to travelers who’ve tried it, so I can give you the scoop on what to expect.
What really catches my eye about this tour is its customized approach—you get to share your wine preferences with the guide and choose which wineries make it onto your list. Plus, instead of being stuck on a party bus with loud groups, you’ll be riding in a luxury SUV, which sounds way more comfortable and intimate. On the downside, keep in mind that tastings and food aren’t included in the price, so you’ll want to budget for that if you plan to indulge at each stop.
This kind of tour seems perfect for wine enthusiasts who appreciate a more relaxed, personalized experience without the rush of larger group outings. It also appeals to those who prefer the comfort of private or semi-private transport and enjoy expert guidance. If you’re traveling with a small group or partner and want to craft your own wine itinerary, this could be a good fit.
Key Points

- Customizable experience: You tell the guide your preferences, and they help craft your day.
- Luxury transportation: Ride in upscale SUVs like Cadillac Escalades and GMC Yukons.
- Semi-private group: You’ll share the vehicle with a small group, making it more intimate.
- Expert guides: Guides are knowledgeable wine enthusiasts and are former law enforcement, emphasizing safety and professionalism.
- Flexible stops: Visit 4 wineries of your choosing from a list including Hawthorne, Chateau Chantal, Brys Estates, Bonobo, and more.
- Additional costs: Tastings, food, and bottles are extra; tips are appreciated.
A Detailed Look at the Experience

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The Booking and Overall Vibe
Starting at just $69 per person, this tour offers a surprisingly good value for what you get—a private, flexible wine experience led by guides who are genuine wine connoisseurs. Booking in advance (usually about 9 days ahead) isn’t just a good idea to secure your spot but also shows how popular this style of tour is.
The booking includes pickup and drop-off in downtown Traverse City, making things convenient. The tour lasts roughly 4 to 5 hours, giving you enough time to enjoy each winery without feeling rushed.
The Ride and Group Size
One of the biggest selling points is the transportation. Instead of a loud party bus, you’ll be traveling in a luxury SUV. This means a quieter, more relaxed atmosphere, ideal for conversation and soaking in the scenery. The group size keeps it semi-private—most likely 6-7 people per vehicle, with larger groups possibly split into two vehicles, ensuring everyone gets personal attention.
The Itinerary and Wineries
You get to choose which 4 wineries to visit from a list that includes some of the most beloved spots in Old Mission Peninsula:
- Hawthorne Vineyards: Known for reds and whites, guests love tasting and purchasing wines here. One reviewer noted that you can buy flights, wine by the glass, or join the wine club.
- Chateau Chantal: Sitting atop a high point with amazing views of Lake Michigan, this winery’s scenic setting is as much a highlight as the wines.
- Brys Estates: A favorite for many, especially for the Froze’ drink, which a reviewer said is possibly the reason for Brys’ popularity.
- Bonobo Winery: Known for wines that make guests feel like movie stars, with a fun and welcoming atmosphere.
Other options include Bowers Harbor, 2 Lads, and Old Mission Distillery, so you can customize your day based on what you like.
Each stop typically lasts about 50-55 minutes, enough time to taste wines, purchase bottles, or just enjoy the scenery and ambiance. The inclusion of free wine samples (flights or splashes) repeatedly comes up as a plus, as it allows you to sample without extra cost, even if tastings, bottles, and food are additional expenses.
Scenic Views and Local Flavor
A highlight of the tour is the stunning views—at Chateau Chantal, you’re on a high vantage point overlooking the bay, perfect for photos and just soaking in the landscape. Visiting Grand Traverse Bay offers a chance to appreciate the natural beauty of Lake Michigan’s arm, an experience that adds a peaceful, almost meditative dimension to the wine tasting.
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The Guide Experience
Guides are described as wine enthusiasts and former law enforcement officers, which might sound unusual but is actually reassuring—they emphasize safety and professionalism. Their knowledge about the wineries and wines adds depth to the experience, helping even casual wine drinkers appreciate what they’re tasting.
Cost and What You’re Paying For
At $69, this tour is quite competitive considering what is included: expert guides, luxury transportation, and semi-private group dynamics. Keep in mind, wines, tastings, and food are extra, which could add up if you indulge at each stop. However, the group discount and the complimentary bottle for groups over 6 (Gamay, Secco, Gwertz depending on availability) offer some value. Tipping guides (around 20%) is customary and appreciated.
Who Will Love This Tour?

This experience is well-suited for small groups and couples who want to control their own adventure without the chaos of a party bus. It’s ideal if you’re passionate about wine or want an insider’s perspective, thanks to guides who are real wine connoisseurs. Travelers who enjoy scenic views and a relaxed pace will also be pleased.
If you’re someone who prefers a more personalized, flexible itinerary and values comfort, this tour hits those marks. It’s not perfect for families with young children or those on a tight budget, given the extra costs for wine and food. But for adults who want a curated wine day with a luxurious touch, it’s a solid choice.
The Bottom Line

For anyone wanting a luxurious, customizable day of wine tasting in Traverse City, this tour offers an excellent blend of comfort, expertise, and scenic beauty. The non-bus format is a major plus, making the experience feel more special and less like just transportation.
While you’ll need to budget for tastings and extras, the guided insights and flexibility make it worthwhile. It’s especially perfect for couples or small groups wanting to craft their own wine adventure without the constraints of larger, more commercial tours.
If you’re eager to explore Old Mission Peninsula at your own pace, with expert guidance and stunning views, this tour could be just what you’re after.
FLEXIBLE Go where you want NON-BUS Old Mission Wine Tour
FAQs

How many wineries will I visit on this tour?
You’ll visit 4 wineries, selected based on your preferences or a pre-set list. You can also tell your guide which wineries are on your wishlist.
Are tastings included in the price?
Wine samples or splashes are included, but tastings, bottles, and food are extra. Be prepared to pay for those at each winery.
What kind of vehicle is used?
The tour uses luxury SUVs like Cadillac Escalades, GMC Yukons, and Tahoes, providing a comfortable ride and a more intimate experience than a party bus.
Can I customize my itinerary?
Yes, the tour is flexible. You can tell your guide which wineries you prefer to visit, making it more tailored to your tastes.
What’s the group size?
Most groups are around 6-7 people, which keeps things semi-private and cozy.
Is pickup included?
Yes, pickup and drop-off are offered in downtown Traverse City, sometimes at select hotels.
Are tips included?
Tips are not included but are recommended at about 20%, reflecting the guides’ expertise and service.
How long does the tour last?
Expect approximately 4 to 5 hours from start to finish.
Is this tour suitable for families?
It’s primarily designed for adults interested in wine; not particularly family-oriented, especially given that tastings are extra and might not appeal to children.
Can I cancel if my plans change?
Yes, you can cancel up to 24 hours in advance for a full refund.
Whether you’re a wine lover or just someone looking for a relaxed day exploring Traverse City’s beautiful scenery, this flexible, non-bus tour offers a personalized and comfortable way to enjoy the region’s top wineries. It’s a little different from larger, more regimented tours, and that’s part of what makes it appealing.
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