If you’re looking for something a little different during your trip to Chicago, this Fortune Reading with Cheese tour might just catch your eye. It’s an experience that combines the whimsical art of cheese magic—yes, cheese as a fortune-telling tool—with a bit of history and plenty of tasting. While it’s not your typical tour, it’s one that offers a playful, memorable twist in the Windy City.
What makes this experience particularly appealing is the fact that it’s offered exclusively by Jennifer Billock, making it quite a rare find—possibly even unique to the U.S. at this point. Plus, the fact that it’s a private, one-hour session means you get personalized attention and a laid-back vibe. The small group setting and the interactive nature seem to make it perfect for anyone wanting to add a little fun and curiosity to their Chicago days.
That said, a few considerations are worth keeping in mind. The price point of $65 per person might seem a bit steep for just an hour, especially since you’re only tasting four cheeses and participating in a demonstration. Also, it’s important to plan your arrival because the meeting point isn’t flexible—just double-check whether you’re heading to Beautiful Rind or Uvae. This experience is best suited for those who enjoy quirky, niche activities and are open-minded about trying something different, perhaps even with a curious palate for cheese.
If you’re someone who loves food, enjoys oddball cultural experiences, or is simply curious about how cheese can be used in a mystical way, this tour could be right up your alley. It’s a good pick for those looking to add a playful, conversation-starting activity to their itinerary—perhaps for a solo adventure, a date, or a small group outing.
Key Points

- Unique Experience: Only offered by Jennifer Billock, making it quite exclusive.
- Interactive and Fun: Designed to be both educational and amusing, with a focus on tasting and storytelling.
- Private and Personalized: A one-hour session for your group, with no crowds.
- Cheese Focus: Tastes include up to four cheeses, with a tasting sheet included.
- Cultural Twist: Combines the art of cheese magic with storytelling about cheese history.
- Planning Tips: Confirm your meeting point and book in advance, about 27 days ahead on average.
What You Can Expect from the Tour

This experience begins with a friendly introduction to tyromancy, the art of reading fortunes through cheese. Jennifer, the guide and a published author, offers a thorough background on how cheese has historically played a role in magic and divination. From there, the session moves into the fun, hands-on part, where you’ll explore four different cheeses. These aren’t just tastings—they’re the tools for your personal cheese fortune reading.
The tasting sheet you’ll receive helps you keep track of what you’re trying, but the real highlight is the interactive storytelling. Jennifer uses the cheeses to tell your fortune, blending humor, history, and a touch of mysticism. Many reviews praise her enthusiasm and knowledge, which makes the session more engaging and memorable.
It’s important to note the meeting points: either at Beautiful Rind on Milwaukee Ave or Uvae. Since the choice is based on your booking, make sure you check your confirmation to avoid confusion. The activity lasts roughly an hour, and it all takes place in a cozy, welcoming setting that’s near public transportation, so getting there shouldn’t be a hassle.
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The Experience’s Highlights

Tasting and storytelling are the core of this experience. You’ll get to sample four cheeses, which can be a real treat if you’re a cheese lover. The cheeses are thoughtfully selected for the reading, and Jennifer’s background ensures that you’re learning while having fun. One reviewer happily mentioned, “The fortunes were so spot-on to our personalities—really special!”
The tour is also praised for its educational component. Even if you’re skeptical about cheese magic, you’ll leave with interesting tidbits about cheese’s role in history and culture. The social aspect is low-pressure, making it suitable for those who want to enjoy a relaxed, light-hearted activity—perfect for an afternoon or a casual date.
Another aspect worth mentioning is the delightful ambiance of the cheese shop where the activity takes place. Many reviewers comment on how adorable and inviting the setting is, which adds a charming touch to the experience.
Is It Worth the Price?
At $65 per person, the price reflects the exclusivity, personalization, and the quality of the cheeses involved. Considering that you’re getting a guided, interactive session with a knowledgeable host, it feels fair for a niche activity. It’s not just about the tasting; it’s about the entertaining storytelling and the fun of trying something new.
A few reviewers mention that they wish the cheese preferences could be dialed in a bit more to suit individual tastes better. That’s a fair point, but overall, most seem to feel it’s a worthwhile, fun splurge—one that offers more than just a cheese tasting, but an experience to remember.
Who Is This Tour Best For?
This experience appeals most to adventurous travelers who enjoy quirky, offbeat activities. Cheese enthusiasts will find it especially charming, but even those with only a mild interest in cheese can appreciate the novelty. It’s also excellent for small groups, couples, or solo travelers who want a personal touch.
If you’re someone who loves learning about unusual cultural practices or simply wants a break from more conventional tours, this could be a perfect fit. It’s also suitable if you’re curious about the history of magic and divination, and don’t mind a playful approach.
One thing to bear in mind is that it’s not a long or physically demanding activity, making it accessible for most travelers. However, it’s best suited for those who are open-minded, have an appetite for cheese, and enjoy interactive, story-driven experiences.
Final Thoughts
The Fortune Reading with Cheese in Chicago is a fresh and entertaining way to spend an hour. It’s not just about tasting cheese—it’s about having fun with a little mystical twist, all while enjoying a cozy setting and a personable host. The reviews highlight the memorable, personalized nature of this tour, with many calling it a “great fun” experience and “so spot-on” with fortunes.
While it might seem a bit niche, that’s part of its charm. It’s a chance to try something different that will likely spark conversations long after the cheese is gone. For cheese lovers, the experiential aspect, and those who enjoy playful, cultural oddities, this is an activity that offers both entertainment and a dash of curiosity.
If you’re visiting Chicago and want a break from the usual sightseeing, this tour could be a delightful addition—quirky, memorable, and surprisingly engaging.
Fortune Reading with Cheese in Chicago
“We had such a great time! Jennifer was enthusiastic about the event and gave us a great background in tyromancy before giving us an insightful read…”
FAQ
Is this a private experience? Yes, this is a private tour where only your group participates, offering a personalized touch.
How long does the tour last? The experience takes about an hour from start to finish.
Where do I meet for the tour? You’ll need to check your booking confirmation for the specific meeting point—either at Beautiful Rind or Uvae.
How many cheeses will I taste? You will sample up to four cheeses during the reading.
Is there any food or drink other than cheese included? No, only cheese tasting and snacks are included; additional food or beverages are not covered.
Can I cancel if I change my mind? Yes, there’s free cancellation up to 24 hours in advance for a full refund.
Is this activity suitable for children or families? The tour is tailored for adults and doesn’t specify family-friendly elements, so it’s best for travelers aged 18 and up.
Is this experience accessible via public transportation? Yes, the meeting points are near public transit options.
Do I need any prior knowledge or experience? Not at all. This experience is designed to be fun and accessible, even for cheese novices.
If you’re curious about how cheese can tell your future or just looking for something playful and different in Chicago, this tour might be worth considering. It’s a light-hearted way to add some unexpected fun to your trip—and you might just walk away with a new appreciation for cheese and its surprising cultural roles.
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