Exploring La Rioja: A Journey to the Vineyards & Traditions from Bilbao

If you’re considering a day trip from Bilbao that combines beautiful scenery, history, and good wine, this La Rioja tour might be just what you’re looking for. It’s a full 9-hour experience that promises a relaxed exploration of Spain’s most celebrated wine region. While I haven’t done this exact tour myself, I’ve gone through the details and reviews to give you a clear picture of what to expect.
What really stands out is the chance to visit two carefully chosen wineries that emphasize quality and tradition, and to stroll through Laguardia, a medieval village packed with character. The tour balances guided visits with free time, so you can soak in the atmosphere at a comfortable pace. One thing to keep in mind is that this tour involves quite a bit of travel—about 2.5 hours of bus time—so it might not be suitable if you’re prone to motion sickness or prefer more leisurely, local-focused experiences.
This trip is perfect for lovers of wines and history, those eager to see the scenic vineyards of La Rioja, and travelers who appreciate organized tours that handle transportation and tickets. Keep in mind, it’s not ideal for very young kids or those with mobility challenges, but if you’re game for a day of exploring, it’s a solid choice.
You can check availability for your dates here:Key Points
- Well-organized itinerary that combines scenic drives, historic sightseeing, and wine tasting.
- Visit two quality wineries offering authentic insights into the winemaking process.
- Explore Laguardia, a beautiful medieval village with underground wineries and charming streets.
- Includes transportation, tickets, and wine tastings, adding value and convenience.
- Limited free time for lunch and wandering—so plan ahead if you want a sit-down meal.
- Tour operates rain or shine, making it suitable for most weather conditions.
Planning more time in Bilbao? We've covered other experiences worth considering.
What to Expect on Your La Rioja Day Trip from Bilbao

This tour offers a solid overview of La Rioja’s renowned vineyards, historic villages, and winemaking culture. It starts bright and early, with pickup outside the Meliá Bilbao hotel (or a nearby alternative), setting the tone for a day packed with scenic views, cultural insights, and wine delights.
The Journey Begins
The bus ride from Bilbao takes about 75 minutes, giving you a chance to relax and get excited about what’s ahead. The first major stop is at a traditional winery in Rioja Alavesa, where you’ll get to see the winemaking process firsthand. This isn’t just about tasting but understanding how these wines are crafted, often in charming, character-filled settings. Reviewers note that these wineries are full of authentic charm and character, with one saying, “You’ll love the views and the genuine attention to tradition.”
Tasting and Exploring in Rioja Alavesa
The winery visit includes an exquisite tasting of their best wines, paired with an appetizer. This is a highlight for many—sampling wines directly from the land that produces them. The guide will provide insights into wine profiles, which helps make the tasting more meaningful for enthusiasts and casual drinkers alike.
More Great Tours NearbyThe Medieval Charm of Laguardia
Next, the tour heads to Laguardia, a true medieval gem that’s been preserving its historical roots for centuries. The village is surrounded by fortified walls, and its streets are lined with buildings showcasing centuries-old architecture. Exploring Laguardia feels like stepping back in time, with narrow alleys, coats of arms, and ancient doorways telling stories of the past. This part of the tour is especially loved by visitors who enjoy the visual and cultural history, with one reviewer mentioning, “Walking through Laguardia’s streets was like being in a living museum.”
Underground Wineries and Authentic Flavors
What makes Laguardia stand out are the underground wineries carved beneath the streets. Entering one of these is a unique experience—learning about winemaking in a setting that’s both historic and atmospheric. The guide will explain the process, and you’ll have the chance to savor authentic regional flavors through wine tastings paired with local snacks.
Free Time and Lunch Options
After the guided visits, you’ll have about 2 hours of free time in Laguardia. While lunch isn’t included in the tour, this gives you a perfect window to explore on your own—perhaps trying some local taverns or cafes. Many reviews suggest bringing snacks or planning ahead, as this is your chance to enjoy Laguardia at your own pace.
Return Journey and Overall Experience
The return trip takes approximately 1.5 hours, giving you a chance to unwind and reflect on the day’s highlights. The entire experience emphasizes a balance between guided activities and personal exploration, with transportation included to make logistics easier for travelers.
How the Tour Is Structured

| Step | Duration | Highlights |
|---|---|---|
| Start | 09:20 or 09:30 | Meeting outside Meliá Bilbao or Sercotel Coliseo |
| Bus to Rioja Alavesa | 75 mins | Scenic drive, initial anticipation |
| Winery Visit & Tasting | 1 hour | Authentic, traditional winery experience |
| Bus to Laguardia | 40 mins | Scenic route with views of vineyards |
| Laguardia Guided Tour | 45 mins | Medieval streets, architecture, underground winery |
| Wine & Snacks in Laguardia | 1 hour | Tasting regional wines and local snacks |
| Free Time in Laguardia | 2 hours | Explore, eat, or relax |
| Return to Bilbao | 1.5 hours | Reflection and travel back |
This schedule helps keep the day moving smoothly, though the timing might shift slightly at times for operational reasons.
Is It Worth the Price?

The tour includes transportation, guided visits, wine tastings, and all necessary tickets—adding up to a convenient, all-in-one experience. While the cost might seem high for just a day activity, the value lies in the ease and curated nature of the tour. You won’t need to worry about organizing transport or tickets, and the guided insights enhance the experience beyond just visiting scenic spots.
However, keep in mind that lunch isn’t included, so if you’re a foodie, you’ll want to budget extra for a meal in Laguardia. Also, the tour isn’t suited for those with mobility issues, as it involves walking through narrow, uneven streets and underground cellars.
Final Thoughts: Who Is This Tour Best For?

This La Rioja tour from Bilbao is ideal for travelers who want a comprehensive, hassle-free day exploring one of Spain’s most famous wine regions. It suits those eager to learn about winemaking, enjoy scenic villages, and taste authentic wines. If you’re a history buff, the medieval town of Laguardia will captivate you, and if you love wine, the visits to quality wineries will be a highlight.
That said, if you prefer to explore at your own pace, or if you’re traveling with very young children or mobility challenges, this might not be the best fit. The extensive bus travel and walking might be tiring, and with no lunch included, you’ll need to plan ahead.
Overall, it’s a well-rounded experience for anyone who values curated visits, scenic views, and authentic regional culture in a manageable, organized package.
From Bilbao: La Rioja a journey to the vineyards & tradition
FAQs

Is this tour suitable for children?
This tour is generally not suitable for children under 5 years old due to the walking involved and the travel distances. It’s best for older kids or teenagers who can handle a full day of sightseeing.
Are the tours conducted in both Spanish and English?
Yes, the tour is operated in both languages, with a bilingual guide providing explanations throughout.
What should I bring?
Comfortable shoes and clothes are recommended, as you’ll be walking through historic streets and underground wineries. Don’t forget your passport if needed for identification.
Is lunch included?
No, lunch is not included, but you’ll have free time in Laguardia to find a local restaurant or cafe.
Can I cancel the tour?
Yes, you can cancel up to 24 hours in advance for a full refund, making it flexible for last-minute changes.
How long is the bus ride?
The total travel time between Bilbao and La Rioja is about 2 hours and 55 minutes round trip, split into two segments with stops.
What is the group size?
The experience mentions a minivan or bus depending on the group size, so it can vary from small groups to larger ones.
Are tickets and winery visits included?
Yes, all necessary tickets and entry fees are included in the price.
What if the weather is bad?
The tour runs rain or shine, so be prepared for the weather, especially if you plan to walk around Laguardia.
Is the tour wheelchair accessible?
No, the tour is not suitable for those with mobility problems or wheelchair users due to the walking involved.
If you enjoy discovering new places through organized tours that combine scenic beauty, history, and wine, this day trip offers a pretty good mix. Just plan ahead for lunch and be ready for a day packed with sights and tastes in La Rioja.
You can check availability for your dates here:More Tour Reviews in Bilbao
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