If you’re planning a trip to Jalisco and love the idea of exploring Mexico’s most iconic spirit, this tour offers a well-rounded experience without the hassle of planning every detail yourself. We’ve looked into it and found that it’s a popular choice for visitors wanting to see both the production process and the town itself, all in a manageable six-hour trip from Guadalajara.
What we really like about this tour is the blend of sights — from vast agave fields to the historic distillery — plus the chance to taste local cuisine in Tequila’s vibrant town square. That said, it’s a busy day, so it’s worth considering how much walking or standing is involved if you’re traveling with someone who prefers more relaxed outings.
This tour tends to suit those who appreciate cultural insights, enjoy good food, and want a straightforward, guided experience without having to drive or organize logistics on their own. If you’re looking for a deep dive into tequila craftsmanship or just a fun, scenic day out, this could be a great pick.
Key Points

- Includes transportation from Guadalajara, making it hassle-free.
- Visit to La Rojeña, the oldest tequila distillery with a guided tour.
- Explore the charming town of Tequila, with free time for lunch and sightseeing.
- Enjoy stunning views of agave fields and learn about the cultivation process.
- Cost-effective at $114 per person, offering good value for the full-day experience.
- English and Spanish guides ensure clear explanations and friendly service.
An Honest Look at the Tequila & Town Tour

If you’re intrigued by Mexico’s national drink, this tour is a practical way to see how tequila is made and to soak in the local vibe of Tequila town. It’s a package designed to maximize your time, combining scenic drives, informative stops, and a taste of local culture — all in one well-structured six hours.
Planning more time in Guadalajara? We've covered other experiences worth considering.
The Pickup & Journey
The day starts with a pickup from your hotel or designated meeting point in Guadalajara. The bus ride takes about 50 minutes to an hour, giving you a comfortable break from city sights and a chance to get excited about what’s coming up. The transportation is included, which is a real plus since organizing transport on your own can sometimes be a headache.
Shortly after arriving, there’s a quick coffee break at a local café — a nice touch for stretching your legs and warming up before the day’s main attractions. The guides are usually friendly and knowledgeable, helping set the tone for a relaxed but informative experience.
The Agave Fields
Next, you’re taken to see the agave fields, where the journey of tequila begins. This is arguably the most scenic part — vast fields of green stretching to the horizon, with the imposing blue agave plants creating a striking landscape. Here, your guide will explain how agave is cultivated, harvested, and prepared for distillation.
Travelers often comment on the beauty of these views. One reviewer noted, “We loved the way the fields looked and learned so much about how tequila is made from just walking among the plants.” It’s an authentic glimpse into the heart of tequila production, not just a quick photo op.
La Rojeña: The Historic Distillery
The highlight for many is visiting La Rojeña, the oldest tequila distillery in Mexico, with over 200 years of history. The guided tour here is well worth it — watching the process from cooked agave to final product, with the explanation of each stage, makes the spirit feel a little more real.
The reviews echo this sentiment: “The tour was very detailed, and the guide was very friendly,” says one traveler. You get to see the machinery, the fermentation tanks, and the distillation stills, gaining insight into what makes José Cuervo a household name worldwide.
More Great Tours NearbyDowntown Tequila & Free Time
After the distillery, you’ll have about 3.75 hours free in the town of Tequila. This gives you ample opportunity to walk around, shop for souvenirs, and soak in the local atmosphere. Many travelers choose to eat at the main square, where options range from casual street snacks like ‘marquesitas’ (sweet crepe-like snacks) to more upscale dining experiences like the José Cuervo restaurant.
Some visitors mention that the food is a highlight, especially if you enjoy authentic Mexican dishes. The town itself is charming, with colorful buildings, lively streets, and a friendly vibe that makes wandering around quite enjoyable.
Returning to Guadalajara
The return trip takes around 1.5 hours, giving you some time to relax after a busy day. The tour concludes with drop-offs at designated locations in Guadalajara, making it a convenient option for travelers based in the city.
What’s Good and What’s Not

Pros:
– The inclusion of transportation and guided tours makes this hassle-free.
– The agave fields provide fantastic photo opportunities and a real sense of place.
– Visiting the historic La Rojeña distillery delivers an authentic behind-the-scenes look at tequila production.
– The free time in Tequila allows for personal exploration and enjoying local cuisine.
– The tour has received high ratings, averaging 4.7/5 with many praising the guides and the scenic views.
Cons:
– It’s a packed schedule, so if you prefer slow-paced days, this might feel a bit hurried.
– Food and drinks are not included, so you’ll want to budget extra if you plan to eat in town.
– The tour isn’t suitable for those over 95 years old, mainly due to the walking involved.
Is This Tour Worth It?

Considering the price of $114 per person, this experience offers good value when you factor in transportation, guided visits, and entry to the distillery. It’s a budget-friendly way to get a comprehensive taste of tequila’s origins without the hassle of organizing multiple tours or transport.
If you’re genuinely interested in tequila, enjoy scenic countryside, and like combining cultural activities with a bit of leisure, you’ll find this tour rewarding. It’s especially suitable for first-timers wanting a curated experience that hits all the highlights.
Final Thoughts

This tour from Guadalajara to Tequila and the José Cuervo distillery is a solid pick for those who want a well-organized, informative, and scenic day out. The combination of agave fields, historic distillery, and town exploration offers variety and a genuine connection to Mexico’s most famous spirit.
While it’s a busy itinerary, the guides are praised for their friendliness and knowledge, making it easier to enjoy the day. Just remember, you’ll need comfortable shoes and a hat, especially if the sun’s out.
Overall, if you’re after a fun, straightforward way to see Tequila and learn about its production, this tour delivers. It’s perfect for curious travelers who want a taste of local culture, stunning views, and a memorable day in Jalisco.
From Guadalajara: Town of Tequila & Jose Cuervo Factory Tour
FAQ

Is transportation from Guadalajara included?
Yes, the tour includes transportation from Guadalajara, making it easy to focus on enjoying the day rather than worrying about logistics.
How long is the drive?
The ride to Tequila takes about 50 minutes to an hour, giving you a comfortable start to the day.
What’s the tour duration?
The entire experience lasts around 6 hours, starting at 10:00 a.m. and ending with drops back in Guadalajara.
Are food and drinks included?
No, food and drinks are not included, but there’s plenty of time in Tequila for you to buy and enjoy a meal.
What should I bring?
Comfortable shoes and a hat are recommended, especially since you’ll be walking through fields and town streets.
Can I cancel the tour?
Yes, you can cancel up to 24 hours in advance for a full refund.
Is this suitable for kids?
While the tour is generally suitable for most travelers, those over 95 years old might find the walking and busy schedule challenging.
What languages are available?
Guides speak both Spanish and English, so communication should be smooth regardless of your language preference.
If you’re looking for an engaging, no-fuss way to explore tequila’s roots and enjoy some scenic views, this tour is a dependable choice. Just prepare for a full day and come ready to learn, taste, and enjoy!
You can check availability for your dates here:More Tours in Guadalajara
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