Exploring the Full-Day Private Wine Tasting Tour in La Rioja: What You Need to Know

If you’re considering a day trip from San Sebastian to explore Spain’s renowned wine region, La Rioja, this private tasting tour offers a comprehensive experience that’s hard to beat. It’s tailored for those who want to really get to know local wineries, enjoy delicious food, and absorb a bit of the region’s charm—all in one well-organized package.
What we especially like about this tour is how it combines intimate visits to small, family-run wineries with a visit to the spectacular Marques de Riscal winery designed by Fran Gehry, plus a stroll through the medieval town of Laguardia. The inclusion of lunch at a local restaurant with traditional Rioja dishes adds a satisfying finish to the day.
One potential consideration is the price point—at around $449 per person, it’s not the cheapest option out there, but the depth of experience and personalized touch make it worthwhile for wine enthusiasts. It’s particularly suited for those who prefer private tours, crave in-depth tastings, and enjoy exploring authentic local culture without the crowds.
If you love discovering new wines, savoring regional cuisine, and want a relaxed yet immersive day in La Rioja, this experience could be just the ticket. It’s not a whirlwind of rushed stops, but rather a thoughtful journey into Spain’s famous wine country, led by knowledgeable guides.
Key Points

- Private tour with personalized attention makes for a relaxed, intimate experience.
- Visits to three wineries provide diverse insights into wine-making, from small family operations to a modern, architecturally impressive estate.
- Delicious Rioja-style lunch lets you savor regional flavors in a non-touristy setting.
- Beautiful stops like Laguardia combine history, culture, and stunning streets.
- Expert guides enhance your understanding and appreciation of wine and local traditions.
- Comfortable transportation ensures a smooth day from start to finish.
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A Deep Dive into the La Rioja Private Wine Tour Experience

If you’re a wine lover or simply someone eager to explore Spain’s most famous wine region, this tour offers an excellent way to do so without the hassle of planning. Starting early from San Sebastian at 8:00 am, you’ll be picked up and whisked away across the border into La Rioja, about an hour’s drive away. The journey itself is a nice segue into the day ahead—expect scenic views and a relaxed atmosphere.
Visiting the Wineries: What to Expect
The core of this experience lies in exploring three wineries. The first winery allows you to taste four different wines—a solid introduction to La Rioja’s signature flavors. The guide will likely walk you through the winemaking process, from grape harvest to aging, sharing insights that deepen your appreciation for each sip. Reviewers highlight how passionate and welcoming the wine makers are, making each visit feel more personal and genuine.
The second winery features three high-quality wines, often emphasizing the region’s tradition and history. As one reviewer expressed, “You’ll feel the history of good wine in every glass,” which is exactly what makes these visits memorable. The focus isn’t just on tasting but on understanding what makes La Rioja wines unique—its terroir, climate, and age-old techniques.
The visit to Bodegas Marques de Riscal is a highlight. This iconic winery, designed by Fran Gehry, is a feast for the eyes. You’ll have about 25 minutes at this viewpoint, where you can marvel at the architecture and snap some photos before heading inside for more tastings or a brief look around. Given its reputation and striking design, it offers a perfect contrast to the smaller, more traditional wineries.
Exploring Laguardia: A Medieval Gem
After a morning of wine tasting, you’ll visit Laguardia, a charming medieval town packed with narrow streets, stone buildings, and vibrant culture. It’s a peaceful spot perfect for wandering, soaking up history, and maybe grabbing a quick coffee or souvenir. Reviewers have described it as “enchanting,” and it’s an ideal way to break up the day and add a cultural layer to the experience.
Savoring Rioja Cuisine: Lunch in Labastida
The tour takes you to Labastida, a local restaurant serving a traditional Rioja menu. For about two hours, you’ll indulge in potatoes Rioja style, grilled lamb chops, and a sweet dessert, all accompanied by local wine. This is a chance to enjoy authentic flavors in a setting that’s away from tourist traps, giving you a genuine taste of regional cuisine.
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The Overall Pace and Logistics
The itinerary is thoughtfully paced, balancing visits, tastings, and downtime. Most stops are around 25 minutes to an hour, giving enough time to explore without feeling rushed. The tour runs from about 8:00 am to around 5:00 pm, making for a full, satisfying day.
Transportation is private, which adds to the comfort and convenience. The small group size (since it’s a private experience) means you’ll get personalized attention, and the guide, Diego, is often praised for his knowledge and passion.
The Value for the Price
At $449.43 per person, this tour might seem steep, but considering the private nature, visits to multiple wineries, a quality lunch, and a professional guide, it offers good value. For wine enthusiasts eager to learn and taste in a relaxed, personalized setting, it’s worth the investment.
The Reviews Speak for Themselves
All our sources of feedback are glowing. Guests mention how Diego’s guidance made the experience memorable, and many highlight the opportunity to visit family-run wineries and taste a variety of excellent wines. One reviewer pointed out, “Diego took us to amazing places where the wine makers were very passionate and welcoming,” which captures the essence of this tour.
Who Should Consider This Tour?

This experience is best for serious wine lovers or those who want a deep dive into La Rioja’s wine culture. It’s also ideal for travelers who value private, customized tours over crowded group excursions. If you enjoy trying regional dishes and exploring charming villages, you’ll find plenty to love here.
However, if you’re on a strict budget or prefer a less in-depth, more relaxed overview of the region, you might find this experience on the pricier side. Also, it’s not tailored for children, given the focus on wine tasting and the mature pace, but for adults who appreciate good wine and authentic culture, it hits the mark.
FAQ: Practical Questions About the Tour
Is this tour suitable for people with dietary restrictions?
Most likely, yes, but it’s best to contact the provider directly to specify any dietary needs, especially for lunch.
How long is the entire tour from start to finish?
It runs approximately 9 hours, starting at 8:00 am and ending around 5:00 pm, including travel, stops, and lunch.
Are the winery visits guided?
Yes, your host will guide you through each winery, sharing insights about the winemaking process, history, and regional significance.
What is included in the tour price?
The tour fee covers private transportation, visits to three wineries, tastings, a view of Marques de Riscal, the medieval town of Laguardia, and a traditional Rioja lunch.
Can I cancel if my plans change?
Yes, there’s a full refund if you cancel at least 24 hours before the tour. Cancellations within 24 hours are not refundable.
Is this a group or private experience?
It’s a private tour, so only your group will participate, allowing for a more tailored and intimate experience.
Who is the guide?
The reviews frequently mention Diego, who is praised for his knowledge, friendliness, and passion for the region.
Is this tour family-friendly?
While the tour is designed for adults, especially due to wine tastings, it might be suitable for older teens interested in wine and culture, but it isn’t specifically geared towards children.
Full-Day Private Wine Tasting Tour in La Rioja with lunch
“Diego (who was amazing) took us to amazing places where the wine makers were very passionate and welcoming.”
Final Thoughts
For anyone passionate about wine, eager to explore a beautiful Spanish region, and looking for a personalized experience, this private full-day tour of La Rioja checks all the boxes. It offers a well-balanced combination of tasting, sightseeing, and regional cuisine, all led by a guide who clearly loves sharing his knowledge.
You’ll leave with a better understanding of what makes La Rioja wines special—plus plenty of great photos and delicious memories. It’s a bit of an investment, but if you’re after an authentic, in-depth look at Spain’s wine country, this tour is definitely worth considering.
If you prefer your wine tours with a personal touch, stunning views, and great food, then this experience might just be your perfect day out.
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