Exploring Jamaica’s Seven Mile Beach and Rick’s Café: A Practical Guide
Looking for a day that blends relaxing beach time with iconic Caribbean sunsets? This full-day tour to Seven Mile Beach and Rick’s Café promises just that. While I haven’t taken this exact trip myself, reviews and details paint a pretty clear picture of what you can expect. It’s ideal for travelers staying in Montego Bay who want a taste of Negril’s famed scenery without the hassle of planning every detail.
What I particularly like about this tour? First, the inclusion of entrance fees and a guide makes it straightforward, so you don’t have to worry about extra costs. Second, the timing—about 4 hours at the beach plus a couple of hours at Rick’s Café—means you get a good balance of relaxation and iconic views. The potential snag? If you’re already in Negril, this might not be the best option since you’re already close to Seven Mile Beach. But for those coming from Montego Bay, it’s a solid way to explore without stressing about logistics.
This tour suits travelers who love a laid-back, scenic day—especially if you’re looking for a budget-friendly way to see some of Jamaica’s highlights. If you’re after a more exclusive experience or detailed cultural tour, this might not be the best fit. But for a straightforward day of sun and sunset, it hits the mark.
Key Points

- Good value for money with entrance fees included and a guide.
- Four hours at Seven Mile Beach gives ample time to swim, sunbathe, or try water sports.
- Rick’s Café offers stunning cliffside sunset views and exciting cliff diving.
- Transportation and guide help streamline the day, especially coming from Montego Bay.
- Moderate cost, around $37 per person, for a full day.
- Some optional extras like drinks and umbrellas cost extra.
What is this tour all about?

This experience is designed for those who want a relaxing day on the beach combined with a memorable Caribbean sunset. It’s a popular choice for visitors who want to enjoy the natural beauty of Jamaica without overcomplicating their day. The tour promises a full 8-hour window starting early in the morning, with transportation, guide, and entrance fees all covered.
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The itinerary breakdown
Stop 1: Seven Mile Beach (approx. 4 hours)
While called Seven Mile Beach, the actual stretch is about four miles long, stretching from Begril River to Rutland Point. This means plenty of room to find your own perfect spot—whether that’s right on the sand, near the water, or under a beach umbrella. You’ll be greeted with a welcome drink upon arrival, which adds a nice touch to start your day relaxed.
The reviews point out that if you’re already staying in Negril, this beach might not be worth a day trip since you’re already close. But if you’re coming from Montego Bay, this gives you a well-timed chunk of beach time—enough to swim, sunbathe, or just unwind with a good book. The sand is soft and the water is inviting, making it easy to spend hours there.
Stop 2: Rick’s Café (approx. 4 hours)
As the day winds down, you’ll head to Rick’s Café, perched on a cliff overlooking the sea. It’s an iconic spot—famous for its breathtaking sunset panoramas and cliff diving antics. If you’re into a lively atmosphere with stunning views, this is where the day wraps up.
You’ll have the chance to sit on the terrace, sip a local punch or grab some jerk chicken, and marvel at fearless divers plunging into the sea. The atmosphere is vibrant but also relaxed, making it a great place to soak in the sunset and enjoy the moment.
What’s included and what’s not?

Included in your ticket are transportation, a guide, entry and welcome drink at Seven Mile Beach, entry to Rick’s Café, admission fees, and insurance—a package that simplifies the day for travelers.
However, keep in mind that drinks at Rick’s Café are extra, costing between $5 and $15, and if you want an umbrella on the beach, that’s about $5. Lunch isn’t included unless you choose that option, so bringing snacks or planning to buy food at Rick’s is advisable.
The practicalities

Meeting time is at 8:50 am, giving you plenty of time to make the most of your day. The tour is suitable for most travelers, with a maximum of 45 people—so it’s relatively intimate but still lively. Be sure to bring essentials like sunscreen, a hat, a towel, and insect repellent.
What do travelers think?

The reviews are mostly positive, praising good value and knowledgeable guides. One reviewer mentioned that if you’re already in Negril, this trip might be unnecessary—since you’re already close to the beach—but it’s perfect for those coming from Montego Bay. Another highlighted how personable and informative the guide was, making the journey more enjoyable.
Final thoughts

This tour offers a well-priced, straightforward way to experience Jamaica’s beach and sunset. It’s perfect if you’re looking for a balanced day—long enough to relax and see the highlights without feeling rushed. The inclusion of entrance fees and a guide makes it convenient, especially for visitors unfamiliar with the area.
While it’s not a luxury or exclusive experience, it’s reliable and offers good value for money. The combination of seven miles of sunning and the dramatic cliff views at Rick’s Café is hard to beat if you’re after iconic Jamaican scenery.
Who is this tour best for?

This experience suits travelers who want a simple, no-fuss day trip combining beach lounging and sunset views. It’s ideal for those coming from Montego Bay, especially if you want to avoid the hassle of organizing transport or entrance fees. If you’re on a budget but still want a memorable taste of Jamaica’s natural beauty, this tour fits the bill.
It’s also a good pick for travelers who appreciate guided tours that help maximize the experience—thanks to the knowledgeable guide and included entry fees. If your main goal is to relax and soak in the scenery, this trip delivers.
Full Day Seven Miles Beach and Rick’s Café with Entrance Included
“If you are already staying in Negril its not worth it sense 7 mile beach is right there but those who came from Montego Bay its perfect you get abo…”
FAQ

How long does the tour last?
It lasts about 8 hours, starting at 8:50 am and ending in the evening, giving you plenty of time to enjoy each stop.
Is transportation included?
Yes, transport from the meeting point is included, making it easier to focus on enjoying the day.
What should I bring?
Bring a hat, towel, bathing gear, sunblock, and insect repellent to stay comfortable and protected.
Can I buy drinks or food at Rick’s Café?
Yes, drinks cost between $5 and $15, and food like jerk chicken can be purchased at the café.
Is this tour suitable for children?
While not explicitly stated, children must be supervised at all times, so it’s suitable for families with attentive supervision.
What if I already stay in Negril?
If you’re already in Negril, this trip might be less worthwhile since you’re close to Seven Mile Beach, but the sunset at Rick’s Café is still a highlight.
Can I cancel the tour?
Yes, cancellations are free if made at least 24 hours in advance.
Is the tour good value?
Most reviews say yes—especially considering the inclusion of entrance fees, guide, and transport for just $37.
How crowded does it get?
The tour caps at 45 travelers, so it’s relatively comfortable, but during peak seasons, expect some crowds at Rick’s Café and the beach.
Do I need to book in advance?
Yes, most travelers book about 57 days ahead, which helps secure your spot and plan your trip.
To sum it up, if you’re after a cost-effective, scenic day that combines the best of Jamaica’s beach and sunset, this tour is a solid choice. It’s best suited for those looking for a relaxed, guided experience with minimal hassle and maximum scenery. Just be ready for some casual fun, a bit of sun, and unforgettable views at Rick’s Café.
