If you’re eyeing a way to see Madeira’s incredible landscapes early in the morning, this Pico do Arieiro Sunrise Jeep Tour might just be the ticket. It’s a half-day adventure that promises a memorable start to your day with a sunrise at one of the island’s highest points, plus a bit of off-road fun and forest exploration.
What really draws us in about this tour are two standout features: the chance to witness a spectacular sunrise from 1818 meters up, and the intimacy of traveling with a small group in a classic Land Rover Defender. On the flip side, a potential consideration is that the early start means you’ll need to be prepared for cold weather, especially at the peak. This experience is perfect for travelers craving unique views and a taste of Madeira’s wild side — those who don’t mind an early wake-up call.
Key Points

- Stunning sunrise views from Pico do Arieiro, one of Madeira’s highest peaks
- Small group setting ensures a more personal experience
- Explore the UNESCO-listed Laurisilva Forest, home to diverse plant and animal life
- Visit the charming village of Santo da Serra for a relaxed break
- Off-road adventure through winding trails and scenic landscapes
- Weather can be chilly at the summit, so dress warmly
Why Choose This Tour?

This is a great choice for anyone who loves natural beauty and a bit of adventure. The tour’s highlight is undoubtedly the sunrise — waking up early to see Madeira bathed in dawn’s first light is a moment you won’t forget. Plus, the off-road portion offers a different way to experience the island’s rugged charm, far from the crowded viewpoints.
It’s also perfect if you prefer a more intimate tour experience, since it’s limited to 10 people, with just five per vehicle. That means fewer strangers and more room to chat with your guide, who speaks English, French, and Portuguese.
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What You Can Expect

This tour begins with a pick-up from your hotel or accommodation in Funchal, which is included in the price. It’s a smooth start, with the journey itself offering a quiet preview of Madeira’s stunning scenery as you ascend towards Pico do Arieiro. The drive takes around 45 minutes, so you can sit back, relax, and soak in the views.
Once you arrive at the peak, you’ll be there just in time for the sunrise. Imagine watching the sky shift from dark to a palette of warm colors, with the landscape stretching out below. It’s a quiet, awe-inspiring moment that makes the early start worthwhile.
After the sunrise, the tour continues with a stop at Santo da Serra, a peaceful village with lush surroundings. Here, you can take a breather, enjoy a coffee, and appreciate the scenery without rush. The group then embarks on a thrilling off-road trek through winding trails, crossing the UNESCO-listed Laurisilva Forest. This part highlights Madeira’s diverse flora and fauna and gives you a sense of the wild and untouched parts of the island.
The tour wraps up with a return to Funchal, typically after about 4 hours. It’s a nicely paced trip that balances scenic stops with adventure, all in a small-group setting that feels relaxed rather than hurried.
The Experience of the Sunrise
One of the most praised aspects of this experience is the spectacular sunrise from Pico do Arieiro. Multiple reviewers mention how breathtaking the view is, describing it as a moment “etched in memory”. Because the tour is early, you’ll want to dress warmly — temperatures at the summit can be quite cool, even in summer, and wind at that altitude can add to the chill.
The guide will be with you, providing insights and ensuring you get plenty of time to soak in the scene. Keep your camera ready, as this is a shot that’s worth capturing.
The Off-Road Adventure
The off-road part is where this tour offers a bit of adrenaline. The winding trails through Madeira’s rugged terrain make for an exciting ride and give you access to areas less traveled. The Land Rover Defender is equipped for this kind of terrain, and the small group size means the driver can focus on providing a safe but exhilarating experience.
Traveling through the Laurisilva Forest is a highlight — a UNESCO World Heritage site — with its dense greenery and unique plant species. Reviewers have said that the diversity of flora and fauna makes the off-road journey not just fun but also educational.
More Great Tours NearbyThe Village of Santo da Serra
After the initial ascent and sunrise, the tour’s stop in Santo da Serra is a mellow break. This village is known for its lush scenery and tranquil vibe. It’s a nice place to stretch your legs, enjoy a coffee, and take in the peaceful views. While it’s not a long stop, many find it a charming addition to the experience.
Practical Details
The tour is private, meaning you won’t be sharing your adventure with strangers — perfect for a personalized touch. With a duration of roughly 4 hours, it fits well into a morning schedule, especially since you’ll want to get an early start. The pickup is included, and vehicles are clearly marked, ensuring a smooth start.
Travelers should be aware that weather can be cold at the peak, so packing warm clothing and layers is essential. The tour is limited to 10 people, which helps keep the atmosphere intimate and allows the guide to give more personalized attention.
Costs and Value
While the tour’s price isn’t explicitly listed here, considering the personalized nature, private group setup, and inclusion of transportation, it seems quite reasonable. You’re paying for a unique, small-group experience with expert guides and breathtaking views — which is often worth the extra cost for many travelers.
Who Is This Tour Best For?
This experience is ideal for adventurous travelers who want a more personal, off-the-beaten-path look at Madeira. It’s also perfect for those who appreciate early mornings and natural beauty. If you’re traveling with someone who enjoys scenic drives, sunrise views, or a bit of rugged exploration, this tour will hit the mark.
It’s worth noting that it’s not suitable for very young children, pregnant women, or travelers with mobility issues due to the early start, altitude, and off-road elements.
Final Thoughts
This Pico do Arieiro Sunrise Jeep Tour offers a rare chance to see Madeira in a quiet, awe-inspiring moment — at sunrise — combined with a taste of adventure through off-road trails and lush forests. It’s a well-rounded experience that balances scenic beauty, small-group intimacy, and a dash of thrill-seeking.
If you’re after a memorable start to your day in Madeira and don’t mind the early wake-up, this tour is a solid choice. The views alone are worth the effort, and the personalized touch makes it feel special. For anyone craving a genuine connection to Madeira’s wild and beautiful landscape, this tour hits just the right notes.
Funchal: Pico do Arieiro Sunrise Jeep Tour with Pickup
FAQ
What time does the tour start?
Start times vary based on availability, but it’s an early morning trip to catch the sunrise. Check your booking details for exact times.
Is this tour suitable for children?
It’s not suitable for children under 2 years, and the physical and altitude considerations mean it’s best for older children and adults.
Do I need to bring anything?
Bring comfortable shoes, warm clothing for the summit, and a camera to capture the sunrise.
Will I be able to see the sunrise clearly?
Yes, the tour is designed specifically to catch the sunrise from Pico do Arieiro, so weather permitting, you should get a clear view.
How long is the drive to Pico do Arieiro?
The vehicle journey from Funchal is about 45 minutes each way.
What should I expect at Santo da Serra?
A peaceful village with lush landscapes, perfect for a quick coffee break and some relaxed sightseeing.
Is the tour private?
Yes, it’s limited to a private group of up to 10 people, with only 5 per vehicle.
What’s included in the price?
Pickup from your accommodation, transportation in a marked Land Rover Defender, and the guided tour.
Is the weather a concern?
It can be quite cold at the peak, even in summer, so dress warmly and be prepared for variable weather.
Can I cancel the tour?
Yes, you can cancel up to 24 hours in advance for a full refund.
This tour is a fantastic pick for those looking to start their Madeira day with a bang — stunning views, a small-group vibe, and a bit of off-road fun. It’s one of the memorable ways to see the island’s wild side.
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