Discover Madeira’s Southeast Coast with the Sunday Market Tour
If you’re curious about what makes Madeira a special spot for travelers, this Funchal Sunday Market – South East Tour offers a well-rounded peek into the island’s highlights. Priced at around $29 per person, it’s a budget-friendly way to see a mix of coastal scenery, local culture, and scenic viewpoints. While it’s not a full-day extravaganza, it packs in enough sights and moments to give you a genuine feel for Madeira’s east side.
What we like about this tour? First, the small group size makes for a more intimate experience, which often translates into better interaction with your guide. Second, the variety of stops, from scenic viewpoints to lively markets, keeps the trip engaging without feeling rushed. On the flip side, a potential downside is the short duration—just about four hours—so if you’re looking for a deep dive into each site, this might feel a bit compact.
This tour suits travelers who want a bite-sized, well-organized overview of Madeira’s southeastern attractions—ideal if you’re short on time but still want to enjoy some of the island’s best sights. It’s also a good pick for those interested in local markets and scenic views, without the hassle of planning multiple transports or excursions.
- Key Points
- A Deep Dive into the Itinerary
- Miradouro do Cristo Rei do Garajau
- Municipal Market of Santa Cruz
- Praia de Machico
- Ponta de São Lourenço
- Santo da Serra Farmers Market
- What the Reviews Say
- Practical Details: What to Expect
- Final Thoughts: Who Will Appreciate This Tour?
- Funchal : Sunday Market – South East Tour
- FAQs
- More Tours in Madeira
- More Tour Reviews in Madeira
- More Madeira experiences we've covered
Key Points

- Personalized Experience: Small group tours mean more interaction with your guide and a relaxed pace.
- Scenic Views: Expect magnificent vistas along Madeira’s southeast coastline, perfect for photo lovers.
- Cultural Highlights: The stop at Santo da Serra’s flea market offers a glimpse of local life and fresh produce.
- Convenience: Hotel pickup and round-trip transport make logistics straightforward, especially for Funchal-based travelers.
- Price Point: At under $30, this tour offers good value for a half-day experience, especially considering the sights covered.
- Timing: The tour runs for about four hours, so it’s a manageable option for a morning or early afternoon outing.
A Deep Dive into the Itinerary

Planning more time in Madeira? We've covered other experiences worth considering.
Miradouro do Cristo Rei do Garajau
Your journey begins with a quick stop at this viewpoint. Named after the iconic Christ statue—similar to the famous Rio statue—this spot offers sweeping views of Funchal and passing cruise ships. The statue, erected in 1927, is a major landmark, and while the visit itself is brief (about 15 minutes), the scenery makes it worth stopping. Just a heads-up: admission isn’t included, so you won’t be able to go inside or get close to the statue itself, but the view from the top is what matters most.
Municipal Market of Santa Cruz
Next, you’ll head to Santa Cruz, a lively town near the airport. This market is a real treat for those who love fresh produce and local flavors. The market hall is famed for its fresh fish, vibrant fruits, and vegetables, and the colorful fishing boats lining the pebble beach add to the charm. The market’s large tiled frieze depicting fishermen hints at the town’s maritime roots. The 16th-century church nearby adds a touch of history to the visit. Expect about 15 minutes here, so it’s a quick, sensory-rich stop.
Praia de Machico
Moving along, the tour includes Machico, known as the place where Madeira was first discovered by European explorers. The bay is quite picturesque, with a unique valley that looks like it overlooks both mountains and sea, giving it an almost balcony-like outlook. Historically, the area was important for sugar production, and you’ll see remnants of that past. The towering Pico do Facho, a 320-meter high peak with a history of lighthouse and pirate warnings, adds to the rugged beauty. It’s a short 15-minute stop, but you’ll get a sense of the area’s history and natural beauty.
Ponta de São Lourenço
This is arguably the star of the tour. The easternmost tip of the island offers dramatic rock formations and sweeping views of both the north and south coasts. On a clear day, Porto Santo, a small neighboring island, can even be seen. The landscape here is different from the lush interior, featuring hardy coastal vegetation like ice plants. The short 15-minute stop is enough to take in the scenery and snap a few photos, although the actual walk along the peninsula can be longer if you choose to explore further.
Santo da Serra Farmers Market
The tour concludes near Santo da Serra, a hilltop village known for its affluent residents and golf courses. The local market here is a Sunday highlight—if you visit in the morning, you’ll find vendors selling fresh fruits, vegetables, and local crafts. The area is also home to the famous PGA Tour of Madeira’s golf course and the pink Quinta da Serra mansion, which adds a touch of elegance. The visit to the market lasts about an hour, giving plenty of time to browse, chat with vendors, and soak in local life.
What the Reviews Say
The feedback from previous travelers offers a mix of appreciation and honesty. Many loved the knowledgeable guides, highlighting their friendliness and ability to share interesting facts. One reviewer described the guide as “knowledgable, friendly, and fun,” emphasizing the personal touch that small-group tours tend to offer.
The scenic spots—especially Ponta de São Lourenço—get high praise for their breathtaking views. Several travelers also enjoyed the local market visits, noting the vibrant atmosphere and fresh produce. A reviewer mentioned, “Fabulous trip with lovely stops and great market,” showing how this tour hits the right notes for many.
However, not all reviews are glowing. Some travelers pointed out that the short duration could leave certain stops feeling rushed. One review called the market a “dump,” criticizing the environment and suggesting it’s better avoided, though that appears to be an isolated and less typical opinion. Others felt that the guide’s communication could be improved, especially if English isn’t the guide’s first language, making some parts harder to follow.
Pricing is generally seen as fair, considering the transportation, guide, and multiple stops. At about $29, it’s an affordable way to cover several key sites without the hassle of arranging your own transport or navigating the island alone.
Practical Details: What to Expect

The tour departs at 9:00 am and lasts roughly four hours, making it ideal for a morning outing. Pickup is included if you’re staying at a hotel in Funchal, which simplifies logistics—no need to worry about finding a meeting point. For those arriving on a cruise ship, note that pickup from the port costs an additional $5 per person, so plan accordingly.
The vehicle is air-conditioned, and the group size is capped at 18 travelers—this helps keep the experience personal without feeling crowded. The tour is suitable for most travelers, with most people able to participate, but those with mobility issues should consider the walking involved at certain stops.
The tour isn’t a full-day activity, so if you seek a relaxed, in-depth exploration, you might need to look elsewhere. But for a quick, scenic, and culturally interesting overview, it fits nicely into a Madeira itinerary.
Final Thoughts: Who Will Appreciate This Tour?
This South East Tour offers a great introduction to Madeira’s eastern features—especially if you’re after scenic viewpoints, local markets, and a taste of coastal life. It’s perfect for curious travelers who want a manageable, well-organized trip that balances sightseeing and local flavor without the time commitment of longer excursions. If you enjoy small groups and personalized service, the tour’s intimate size will appeal.
On the downside, anyone expecting an exhaustive day or a deep dive into each location might find it a little rushed. It’s also worth noting that the short stops mean you won’t be venturing very far into each site, but that’s often enough for a quick taste.
Overall, it’s a good value for money, especially given the range of sights and the convenience of hotel pickup. It’s a solid choice if your goal is to get a snapshot of Madeira’s east coast with friendly guides and scenic vistas.
Funchal : Sunday Market – South East Tour
“Beware buying fruit from Funchal fruit market, some stallholders are keen to increase their profits by trying to increase the weight and choice of …”
FAQs

Is hotel pickup included?
Yes, if you’re staying at a hotel in Funchal, pickup and drop-off are included. For cruise ship guests, there is an extra fee of $5 per person.
How long does the tour last?
The tour runs for approximately 4 hours, making it a great half-day outing.
What’s the group size?
The experience is limited to a maximum of 18 travelers, ensuring a more personalized feel.
Are the stops worth it?
Yes, most stops offer scenic views, cultural insights, and local markets, making them worthwhile. Some reviews highlight the breathtaking viewpoints and lively markets as the highlights.
Is it suitable for families?
While the tour isn’t explicitly marketed as family-friendly, most stops are short with easy walking, making it manageable for older children and teenagers.
Can I cancel if I change my mind?
Yes, cancellations are free up to 24 hours before the tour starts, allowing flexibility if your plans shift.
What should I bring?
Bring comfortable shoes, sunscreen, and a camera. If visiting the market, small cash might come in handy for purchases.
Would I do this tour again?
Many travelers found it enjoyable and expressed interest in repeating, especially for the scenic views and the friendly guides.
In essence, the Funchal Sunday Market – South East Tour offers a practical, enjoyable way to see Madeira’s east side without breaking the bank. It’s best suited for travelers who appreciate a relaxed vibe, scenic viewpoints, and local markets, all served up with the convenience of hotel pickup. If you’re okay with a quick, varied itinerary and some minor rushing, this tour could become a memorable part of your Madeira trip.
More Tours in Madeira
- Madeira Northern Wonders Tour from Funchal
- Madeira Half-Day Sightseeing Private Tour with Wine Tasting
- Private Stand Up Paddle Tour in Câmara de Lobos
- EAST: Pico do Arieiro & Laurissilva Forest – Full Day tour
- Basic Tour 2 – Quinta do Lorde to Cais do Sardinha and return
- Private Express Tuk Tuk Tour Funchal Old Town & Toboggans
More Tour Reviews in Madeira
- Madeira Northern Wonders Tour from Funchal
- Madeira Half-Day Sightseeing Private Tour with Wine Tasting
- Private Stand Up Paddle Tour in Câmara de Lobos
- EAST: Pico do Arieiro & Laurissilva Forest – Full Day tour
- Basic Tour 2 – Quinta do Lorde to Cais do Sardinha and return
- Private Express Tuk Tuk Tour Funchal Old Town & Toboggans
More Madeira experiences we've covered
- Madeira Northern Wonders Tour from Funchal
- Madeira Half-Day Sightseeing Private Tour with Wine Tasting
- Private Stand Up Paddle Tour in Câmara de Lobos
- EAST: Pico do Arieiro & Laurissilva Forest – Full Day tour
- Basic Tour 2 – Quinta do Lorde to Cais do Sardinha and return
- Private Express Tuk Tuk Tour Funchal Old Town & Toboggans
- Southwest of Madeira and Calheta Paul do Mar 4×4 Full-Day Tour
- Fanal Assobiadores – Mountain Walk
- Full day Off-road tour in west Madeira, with pick-up
- PR6 25 Fountains/Risco Levada Walk
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