Ghent stands out for its lively streets, historic charm, and bustling markets—making it an ideal destination for those interested in shopping and authentic local experiences. Its vibrant town center teems with markets, historic buildings, and cozy cafés, especially around the iconic Belfry and St. Bavo’s Cathedral. We particularly enjoy the Ghent: Walking Tour from Friday Market to the Cathedral, which offers a deep dive into the city’s lively core, complete with views of the Fish Market and the old harbor, along with insights into Ghent’s connection to the European Parliament. If you’re visiting during the festive season, the From Paris to Ghent Christmas Market & Old City, 1 Day Trip is a perfect way to soak up holiday cheer while exploring the city’s main sights.
Below, we’ve rounded up the top shopping and market tours in Ghent, each offering a distinct way to experience this wonderful city—whether through a historical walk, a festive market visit, or a combination of both.
1. Ghent: Walking Tour from Friday Market to the Cathedral
At number one, this walking tour takes you through Ghent’s bustling town center for about 2.5 hours, with a small group of up to 20 people. It’s a wonderful choice if you want a detailed, personal look at the city’s most iconic sights. The tour covers the Belfry, the Town Hall, and the Friday Market, where locals gather for fresh produce and lively barter. You’ll also visit the Fish Market, a hub of local commerce, and wander through Patershol, a charming neighborhood full of cafes and narrow streets.
The tour also features a visit to the old harbor, offering some of the best views of St. Michael’s Church. Art lovers will appreciate the chance to admire paintings by Jan Van Eyck and Peter Paul Rubens inside St-Bavo’s Cathedral. A highlight is learning how the buildings in Ghent relate to the European Parliament—an unexpected but fascinating connection to modern European politics. With a friendly guide sharing 25 years of local knowledge, this tour offers great value for its moderate price of $335 per group. It suits history buffs and architecture lovers alike, and the small size ensures a more engaging experience. The only potential downside is the 2.5-hour duration, which might feel too quick if you want a leisurely exploration.
Bottom Line: For an immersive introduction to Ghent’s main sights, this walking tour balances historical depth with local flavor, making it perfect for first-time visitors or anyone who appreciates detail.
2. From Paris to Ghent Christmas Market & Old City, 1 Day Trip
The second tour on our list is a full-day trip from Paris to Ghent during the festive season. This roughly 14-hour experience is designed for travelers eager to combine shopping, sightseeing, and holiday cheer. It kicks off in Paris’s Porte de la Chapelle, with a transport arrangement that takes you through the scenic Flemish countryside directly to Ghent’s historic center.
Once there, you’ll enjoy a guided tour of the main attractions, including Belfry and St. Bavo’s Cathedral, along with free time to explore Ghent’s famous Christmas Market. The market features wooden huts, fragrant mulled wine, and seasonal treats like regional cheeses and snacks. You’ll get to stroll through the Arts Quarter and Historical Centre, soaking up the festive atmosphere while shopping for gifts or sampling local delicacies. The itinerary also includes visits to food markets and regional specialties, making it a tasty cultural experience.
This tour is ideal if you’re traveling from Paris and want a hassle-free way to experience Ghent’s holiday spirit. It’s less about in-depth exploration and more about enjoying Ghent’s lively Christmas ambiance in a single day. The reviews are typically positive for the value and convenience, although the long travel time might be tiring for some. It’s best suited for those with a tight schedule or a love of seasonal markets.
Bottom Line: If your goal is to experience Ghent’s festive markets and main sights during the holiday season without staying overnight, this guided day trip offers a fun, efficient option.
How to Choose
When deciding between these options, consider your travel style and interests. If you prefer to explore at a relaxed pace and enjoy local history, the walking tour is hard to beat. It offers a deep dive into Ghent’s neighborhoods and art treasures. Conversely, if your schedule is tight, or you want to experience the holiday magic, the Christmas market day trip provides a lively, hassle-free way to soak up Ghent’s seasonal charm.
For travelers interested in shopping, both tours offer plenty of opportunities—whether browsing local markets or wandering historic streets. The walking tour allows more time for browsing independently after the guided portion, especially around Patershol and Korenmarkt. The Christmas trip’s market features charming wooden stalls, ideal for gift shopping or tasting regional treats.
Booking early is recommended, especially during the holiday season, as Ghent’s markets draw many visitors. Consider your stamina and schedule; if you love a leisurely exploration, the walking tour is best. If you want to maximize sightseeing in a short period, the day trip from Paris hits the mark.
Final Thoughts
Ghent offers a wonderful mix of historic sights and lively markets, making it a prime destination for shopping and market tours. The walking tour provides a detailed, authentic experience of the city’s main attractions, perfect for history and architecture fans. Meanwhile, the Christmas market day trip captures the festive spirit and is ideal for holiday travelers or those short on time.
Whether you choose a guided walk or a day trip from Paris, both experiences promise to deepen your understanding of Ghent’s vibrant culture—and give you plenty of chances to shop for local crafts, regional foods, or unique souvenirs. To make the most of your visit, consider booking early, especially during peak seasons. Ghent’s charm is waiting—ready for you to explore.