Traveling to Hamburg and considering a visit to the Automuseum PROTOTYP? If you’re a car enthusiast, a racing fan, or simply curious about automotive innovation, this place might just be worth your time. We haven’t been there ourselves, but from what we’ve gathered, this museum offers a compelling blend of stories, history, and interactive fun that sets it apart.
What we really like about it is how it combines insider tales of racing legends with a collection of exquisite cars spanning over 80 years. Plus, the chance to set a personal best in a Porsche 365 driving simulator makes it engaging for visitors of all ages. On the flip side, the one-hour guided tour isn’t included in the entry fee, which might be a downside for those wanting a more structured experience without additional cost. Overall, it seems best suited for auto buffs, families with older kids, and anyone curious about the stories behind iconic vehicles.
Key Points

- Affordable entry price makes it accessible for most travelers.
- Rich collection of cars and stories covering 8 decades of automotive innovation.
- Interactive elements like the Porsche simulator add a fun twist.
- Location near HafenCity and major sights like the Elbphilharmonie makes it easy to fit into your city itinerary.
- Self-guided experience allows flexibility, but guided tours are extra.
- Wheelchair accessible and available in English and German, making it inclusive for a wide range of visitors.
What Exactly Is the Automuseum PROTOTYP?

The Automuseum PROTOTYP is a place where cars aren’t just objects—they’re stories. Located right in Hamburg’s vibrant HafenCity area, near the Elbphilharmonie and Speicherstadt, it offers a window into 80 years of sports and racing vehicle history. Since opening over 25 years ago, it’s grown from a humble garage into a museum that celebrates people behind the cars—the designers, drivers, and innovators whose risks and creativity shaped the automotive world.
The museum isn’t massive, but it’s packed with rare and iconic vehicles. When visiting, you’ll see everything from the 1939 Porsche Type 64 to modern Formula 1 cars. The focus on stories and human effort behind the machines makes it engaging, especially if you appreciate the craftsmanship and daring involved in motorsports.
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What’s Included and What’s Not?

For €15 (roughly $15 USD), your entry grants access to the entire museum—no hidden fees for the basics. This price feels reasonable considering the quality and breadth of exhibits. However, there’s an optional 1-hour guided tour that isn’t included; if you’re into detailed insights, it might be worth booking in advance or asking at the counter.
One of the highlights is the Porsche 365 driving simulator, where you can try to beat your personal best. This probably isn’t a full-on racing experience, but it adds a nice interactive element that many visitors seem to enjoy. Just keep in mind that the museum’s opening hours are Tuesday to Sunday from 10 a.m. to 6 p.m., with last admission at 5:30 p.m., so plan accordingly.
How to Get There and What to Expect on Arrival

Getting to the museum is straightforward since it’s located at Shanghaiallee 7, right in the heart of HafenCity. The entrance is on the first floor, and no special transport arrangements are specified, so public transit or walking from nearby attractions is the way to go.
Once inside, you can expect a self-guided tour that takes you through different themed sections—racing legends, historic vehicles, and modern innovations. The exhibits are arranged to tell their stories, which makes for a more immersive experience than just looking at cars parked behind glass.
The Experience: Cars, Stories, and Interactive Fun
Visitors often remark on the insightful stories shared about racing legends like Graf Trips, as well as the designers like Prof. Porsche. The museum does a good job of blending technical details with narrative, making it accessible without being dull.
The vehicles on display, such as the original Porsche Type 64, give you a sense of how far racing technology has come. The hand-picked collection makes sure you see a mix of racing vehicles and sports cars, appealing to a broad audience.
The interactive Porsche simulator is a highlight—”we loved the way it allows you to set your own personal best”—and adds a fun, competitive element to the visit. It’s suitable for those wanting more than just static displays, especially if you’re into driving or gaming.
More Great Tours NearbyWhat Do The Reviews Say?

With a solid 4.6 out of 5 stars from 36 reviews, most visitors seem quite satisfied. Several reviews mention that the storytelling aspect really adds value, with one noting, “The insider stories about racing legends and their adventures make it more than just a car museum.” Others appreciate the location and how easy it is to combine with other sights like the Speicherstadt.
Some reviews highlight that the guided tour can enhance the experience, though it’s not included in the base ticket. A few visitors mention that waiting times or crowds can vary, but overall, it’s a neat experience that offers good value for its price.
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Who Will Love This Museum?
If you’re passionate about cars and racing history, this museum is a treat. It’s particularly good for those interested in the people behind the vehicles, rather than just viewing them as objects. Families with older children who enjoy cars or interactive elements will find it engaging. The wheelchair accessibility and bilingual options make it inclusive for a diverse range of visitors.
However, if you’re expecting a large-scale, highly interactive theme park or an ultra-modern exhibition, this might feel more modest. It’s a more intimate, story-focused experience that works well if you’re looking for something less commercial and more educational.
Final Thoughts: Is It Worth It?

For $15, you’re getting access to a curated collection of iconic vehicles and compelling stories, which makes this museum a solid choice for any car lover. The location in Hamburg’s HafenCity adds to the appeal, allowing you to combine your visit with other nearby attractions.
The interactive simulator and the focus on inspiring people behind the cars set this apart from more conventional automotive museums. While the guided tour is extra, the self-guided experience offers enough flexibility and depth to satisfy most visitors.
If you’re traveling with a curiosity for engineering, racing, or design, the Automuseum PROTOTYP will likely leave you feeling inspired and informed. For those who prefer a more expansive or hands-on experience, it might be worth considering other options, but for a compact, story-rich visit, it hits the right notes.
Hamburg: Automuseum PROTOTYP ticket
FAQs

Is the entry fee inclusive of the guided tour?
No, the €15 ticket provides access to the museum itself. The 1-hour guided tour is an additional option.
Can I visit the museum with a wheelchair?
Yes, the museum is wheelchair accessible, making it easier for everyone to enjoy the exhibits.
What are the museum’s opening hours?
It’s open Tuesday through Sunday from 10:00 a.m. to 6:00 p.m., with last admission at 5:30 p.m.
Are there bilingual options available?
Yes, the experience is offered in both German and English.
How long should I plan to spend here?
A typical visit might last around 1 to 2 hours, especially if you try the simulator and engage with the stories.
Is the experience suitable for children?
While not explicitly stated as family-oriented, children with an interest in cars and racing may find it engaging. The museum is for ages 4-14, but most reviews focus on adult visitors.
Can I buy tickets in advance?
Yes, you can reserve tickets online, and there’s a flexible reservation policy—you can cancel up to 24 hours in advance for a full refund.
What makes this museum different from others?
Its focus on stories of inspiring PEOPLE, combined with a curated collection of rare vehicles, and interactive features like the simulator, makes it stand out.
Is the museum close to other city sights?
Absolutely. It’s near the Elbphilharmonie and Speicherstadt, making it easy to include in a broader Hamburg sightseeing day.
All in all, if you’re a fan of cars, racing, or just looking for a uniquely story-driven experience in Hamburg, the Automuseum PROTOTYP offers good value and engaging content. Whether you’re visiting solo, with friends, or family, it’s a spot worth considering.
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