A Look at the Jack Daniels Smooth Distillery Tours, Shopping, and Barbecue Experience
If you’re dreaming of a trip to Tennessee that blends whiskey tasting, local shopping, and some seriously good Southern eats, this tour could catch your eye. While it’s not a private, all-inclusive tour of the Jack Daniels distillery, it offers a full day of diverse experiences that many travelers find appealing. It’s a package that promises a taste of Lynchburg’s small-town charm along with a few memorable sips and bites.
What we really appreciate about this experience is how it combines different elements—like visiting the Lynchburg winery, browsing in the distillery gift shop, and indulging in a hearty Southern meal—making it more than just a tour of a whiskey distillery. Plus, the transportation is private and air-conditioned, which makes the day comfortable and relaxed. On the flip side, a key consideration is that the actual Jack Daniels distillery tour isn’t included in the price, and the experience might feel a bit fragmented if you’re expecting a deep dive into the whiskey-making process.
This tour is well-suited for those looking for a full day of fun in Lynchburg, especially if you enjoy a mix of spirits, shopping, and local cuisine. If you’re a whiskey enthusiast hoping for a detailed tour of the distillery or a family looking for a sightseeing trip with kids, it’s worth considering whether the experience matches your expectations. Still, for travelers who want a well-rounded taste of Lynchburg’s local offerings, it can be a solid choice.
Key Points
- It’s a multi-stop experience that combines winery visits, shopping, and food, not just a whiskey tour.
- Transportation is private and air-conditioned, making the day comfortable.
- The actual Jack Daniels distillery tour isn’t included — be prepared for separate admission fees.
- Alcohol is provided in the form of a free 0.5ml shot of Jack Daniels and a signature shot glass.
- Timing is flexible, with most activities fitting into about 6 hours and 45 minutes.
- Reviews highlight friendly guides and enjoyable stops, though some express disappointment about the tour details.
An Honest Breakdown of What to Expect

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Pickup and Overall Structure
This tour kicks off with pickup in an air-conditioned vehicle, which is a big plus. You’ll be driven from your meeting point directly to Lynchburg, avoiding the hassle of navigation and parking. The tour, as described, lasts roughly 6 hours and 45 minutes, which is a good length to see several sights without feeling rushed.
Lynchburg Winery
Your first stop is the Lynchburg Winery, where you’ll experience wines crafted by local families. It’s a chance to taste some semi-sweet, country-style wines that are pretty popular in this part of Tennessee. The visit lasts about 30 minutes, and since the tasting is free, it’s a nice way to start the day. If wine isn’t your thing, you’re still welcome to browse and soak in the local vibe.
Lynchburg Distillery (Drop-Off)
Next, you’ll pass by the famous Jack Daniels distillery, but interestingly, the actual distillery visit isn’t part of this experience. Instead, you’ll get about two hours to explore Lynchburg’s retail shops, including the whiskey-themed gift store, where you can find everything from shot glasses to engraved bottles. It’s a good chance to pick up souvenirs or gifts.
One review mentions that the guide arrived late and clarified that the whiskey “flights” aren’t included in the tour, which could be a disappointment if you were expecting a full whiskey tasting here. The price doesn’t include entry fees for the distillery, which are paid separately if you want to go inside.
Jack Daniel’s Lynchburg Hardware and Gift Shop
This stop is a must for anyone into whiskey memorabilia. You can browse and buy official Jack Daniels gear, from T-shirts to hats and even authentic whiskey barrels. It’s a relaxed way to soak in the brand’s culture and maybe find a unique gift.
Lynchburg Cake and Candy Company
Here, you can indulge in Jack Daniels-infused treats like whiskey cake, pralines, and chocolate-covered whiskey balls. The story of the cake’s origin adds a touch of history to the sweets. It’s a fun, flavorful stop—especially if you have a sweet tooth—and the candy is a good souvenir.
Miss Mary Bobo’s Restaurant
The highlight for many is the all-you-can-eat Southern meal at Miss Mary Bobo’s. Owned by Jack Daniels, it offers classics like fried chicken, BBQ ribs, mac and cheese, green beans, peach cobbler, and more. The meal lasts about two hours, giving you plenty of time to relax and enjoy the hearty food. Reviewers rave about the friendly atmosphere and delicious dishes, even if the meal isn’t included in the tour price, so be prepared for extra costs.
Final Touches and Shopping
After lunch, you have more time to browse the gift shop and candy store, or take photos of Lynchburg’s charming streets. You can also buy your own engraved Jack Daniels bottle if you’re feeling souvenir-happy.
What Travelers Say: Authentic Perspectives
Reviewers have mixed feelings, which offers a balanced view. One reviewer emphasized that the guide arrived late and clarified that the whiskey flights aren’t part of the package, so don’t expect a full whiskey tasting included. Another loved the driver, Diane, calling her fun and thoughtful, highlighting that the transportation and personal care really make a difference. Someone else appreciated the enjoyable ride and noted that the tour does not include lunch or the distillery entry fee, so plan for additional expenses.
The reviews suggest that if you’re expecting a comprehensive whiskey tour, this might not fully meet that expectation. However, if you’re after a relaxed, varied day with a bit of everything Lynchburg has to offer, it can be quite enjoyable, especially with friendly guides and good stops.
The Value in Context

At $175 per person, this tour offers a fair amount of variety—transportation, some alcohol, sightseeing, and food. Considering the multiple stops and the convenience of private ride, it’s decent value if you’re looking for a full-day experience that mixes shopping, tasting, and dining. However, keep in mind that some attractions, like the distillery tour itself or additional tastings, cost extra. If you’re a dedicated whiskey fan looking for an in-depth tour, you might want to consider other options that include that experience.
Who Should Consider This Tour?

This experience is best for travelers who want a broad, laid-back look at Lynchburg with some whiskey and sweets thrown in, without the need for a deep dive into the distillation process. It suits those who enjoy local shopping, hearty Southern cuisine, and casual sightseeing—especially if you’re okay with paying extra for individual tastings or distillery entry. It’s ideal for groups wanting a private, comfortable day out, and for visitors wanting to explore Lynchburg beyond just the distillery.
If you’re traveling with kids or looking for a highly educational whiskey experience, this may not be the best fit. But if you’re after a friendly, flavor-filled day with plenty of opportunities to shop, snack, and sip, it’s a solid choice.
Jack Daniels Smooth Distillery Tours Shopping and Barbecue
“This is a shuttle/uber service only! Our tour guide arrived 30 minutes late to pick us up. She then informed us (as we were driving) that the actu…”
FAQ

Does the tour include the actual Jack Daniels distillery visit?
No, the tour provides a pass-by and free time to explore Lynchburg, but the distillery itself isn’t part of the package. You’ll need to pay separate admission if you want inside.
Is lunch included in the tour?
No, lunch is not included. You can enjoy a hearty meal at Miss Mary Bobo’s Restaurant, but expect to pay separately.
How much are the whiskey tastings?
Tasting sessions start at around $6.95 per glass and go up to about $9.95, so plan for some extra costs if you want to sample different whiskeys.
Can I buy souvenirs or engraved bottles?
Absolutely. The gift shop has a wide selection of Jack Daniels merchandise, and you can purchase engraved bottles as well.
What is the duration of the entire experience?
Approximately 6 hours and 45 minutes, with most activities scheduled to fit comfortably within that window.
Is this experience suitable for children or families?
While most activities are geared toward adults, the focus on whiskey and alcohol-related stops means it’s better suited for travelers 21 and over. The tour isn’t specifically designed with children in mind.
This tour offers a good introduction to Lynchburg’s local flavor, with a mix of shopping, tasting, and Southern hospitality. It’s not a deep whiskey dive but works well for those who want a relaxed, varied day exploring some of Tennessee’s most charming spots.
