If you’re planning a trip to Cozumel and considering a guided tour to see the island’s highlights, the Jeep Safari All Inclusive Private Tour might catch your eye. While I haven’t personally taken this tour, I’ve read through plenty of reviews and details to give you a solid picture of what to expect. It’s designed for those who want a flexible, personalized way to explore Cozumel’s natural beauty, culture, and beaches—all in one day.
What I really like about this tour is its customizability—it’s fully tailored to your preferences, meaning you can prioritize snorkeling, scenic drives, or cultural stops. Plus, the all-inclusive aspect is pretty appealing, with meals, drinks, and entrance fees covered, making it a hassle-free experience. However, a potential caveat is the inconsistency some travelers have experienced with the stops, particularly regarding the quality of certain locations and the overall value.
This tour suits travelers who love a mix of adventure, culture, and relaxation, especially if you value having a private guide who can adapt the day to your interests. If you’re traveling with a group that appreciates flexibility and wants to avoid overly commercialized tourist traps, this could be a great fit.
Key Points

- Fully customizable experience tailored to your interests.
- All-inclusive package with meals, drinks, and entrance fees included.
- Flexible itinerary that covers snorkeling, ecological parks, cultural stops, and beaches.
- Private Jeep and guide ensure personalized attention and convenience.
- Good value for money at just under $93 per person for a 4-5 hour tour.
- Mixed reviews highlight both high-quality guides and some dissatisfaction with stops or costs.
What Makes This Tour Stand Out
This private Jeep safari offers a chance to get off the beaten path and see Cozumel in a way that feels personal and relaxed. Most travelers appreciate the personalized approach—your guide rides along and helps craft the day based on what you want to do, whether that’s snorkeling, sightseeing, or sampling local treats like tequila and chocolate.
The tour’s all-inclusive setup means you don’t have to worry about extra costs—lunch, drinks, and entrance fees are all taken care of. It’s designed to be a convenient way to sample a broad slice of the island’s best features while enjoying the freedom of your own private vehicle.
Guides seem to be a highlight, with many reviews praising their knowledge, friendliness, and willingness to go the extra mile. For example, travelers mention guides who snap photos, offer insights, and customize stops, making for a more memorable experience.
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The Itinerary: What You Can Expect

The tour hits a mix of nature, culture, and leisure spots, each with its own appeal and some downsides. Here’s a detailed look at each stop:
Stop 1: Dzul-Ha Reef
Most guests kick off with snorkeling at Dzul-Ha Reef, a vibrant underwater world. The waters are praised for their clarity, and swimming alongside colorful fish and coral is often a favorite part, especially for snorkelers. One reviewer mentioned, “The snorkeling was the best part of the entire tour,” which tells you this is a genuine highlight.
Stop 2: Punta Sur Eco Beach Park
Next, the tour visits Punta Sur Eco Park, the island’s largest ecological reserve. This stop offers a chance to explore the lush mangroves, sandy beaches, and wildlife. Many reviewers find it a peaceful and scenic place to enjoy nature, with one comment noting the biodiversity and beauty of the area.
Stop 3: El Mirador
Driving along Cozumel’s “Wild Side,” the scenic drive to El Mirador passes rugged coastline, rock formations, and untouched landscapes. It’s a quick stop, but the views are impressive, giving a taste of the island’s wilder side. Some find this area less developed but still worth seeing.
Stop 4: Playa Publica San Martin
A peaceful stretch of beach, Playa San Martín is perfect for relaxing. It’s described as a pristine, quiet beach with soft white sand and clear turquoise waters—ideal for a quick dip or just soaking up the sun. Many visitors find it a peaceful escape from busier tourist spots.
Stop 5: Sabores de Cozumel
Culturally, this stop offers a chocolate, tortilla, and tequila seminar, which many reviewers find fun and informative. You get to sample local flavors and learn about Mexican culinary traditions. Some mention that the chocolate tasting is brief, but the tequila tasting tends to be more engaging.
Stop 6: Coco’s Beach Club
The tour wraps up at Coco’s Beach Club, where you can enjoy a Mexican lunch of tacos or fajitas while relaxing by the water. The setting is tranquil, and the lunch is generally well-received, though some mention it arriving later than expected and being a bit crowded.
The Good and the Not-So-Good

Pros:
– The guides are often praised for their friendliness, knowledge, and personalized service. Multiple reviews mention guides who go above and beyond—snapping photos, customizing stops, and making everyone feel cared for.
– The variety of stops offers a good overview of Cozumel—beaches, ecological parks, cultural experiences, and snorkeling.
– The all-inclusive price means you won’t be caught off guard by hidden costs, and your meals, drinks, and entrance fees are covered.
– The private tour aspect means your group can enjoy a relaxed, intimate experience, unlike crowded group tours.
Cons:
– Some stops are considered tourist traps, especially the tequila and chocolate shops—others find the shopping pressure off-putting.
– The snorkeling at Coco’s Beach Club is described as fun but not spectacular—no coral reefs, just fish in muddy waters, which may disappoint snorkelers expecting more vibrant reefs.
– The roads to some sites can be bumpy, and not all stops deliver the same quality or authenticity. For instance, some visitors noted the Mayan ruins as small and unimpressive.
– A couple of reviews highlight that the itinerary can feel overly commercialized, with certain locations feeling like sales pitches rather than genuine attractions.
Price, Value, and Overall Experience

At just under $93 per person for a 4-5 hour private tour, this experience is quite reasonable, especially considering the all-inclusive setup and private guide. The value hinges on how much you enjoy flexibility, personalized service, and a diverse itinerary. If you’re someone who prefers curated experiences that showcase multiple facets of the island—nature, culture, beaches—you’ll likely find this tour offers good bang for your buck.
However, if you’re looking for a more pristine snorkeling spot or a tour free of shopping stops, you might want to manage expectations or consider other options. The tour is designed to give a broad overview, with some stops feeling more authentic than others.
Who Is This Tour Best For?

This private Jeep Safari is ideal for travelers who want a personalized, flexible day exploring Cozumel. It suits those who value having a guide to tailor the experience, especially if you’re traveling with a group or family that appreciates a mix of sightseeing, relaxing beaches, and cultural insights.
If you enjoy snorkeling, scenic drives, and sampling local flavors without the hassle of planning, this tour can be quite rewarding. Just keep in mind, some stops might feel a little touristy, so if you prefer untouched natural sites or more exclusive experiences, you might want to compare with other tours.
Jeep Safari All Inclusive Private Tour
“We got off the ship and got there an hour early just to make sure we knew where the meeting spot was. The employee said I will call your guide now …”
Frequently Asked Questions

Is this tour private?
Yes, it’s a private tour, so only your group will participate, offering a more personalized experience.
What’s included in the price?
The price covers the private Jeep and tour guide, all fees and taxes, refreshments during the tour, entrance to Sky Reef Beach Club, Punta Sur Eco Park, Sabores de Cozumel, and Coco’s Beach Club, snorkel gear, and a Mexican lunch.
Are meals included?
Yes, a Mexican lunch of tacos or fajitas is included, with vegetarian options available on request.
Can I customize the stops?
Absolutely. The tour is designed to be flexible, and guides are happy to adjust based on your preferences.
What if I don’t want to shop at the tequila or chocolate stops?
You can choose to skip or simply enjoy the tasting without feeling pressured to buy anything.
How long is the tour?
It lasts approximately 4 to 5 hours, depending on your pace and preferences.
Is snorkeling worth it?
Many find snorkeling at Dzul-Ha Reef to be a highlight, though the waters aren’t always crystal clear, and there’s no coral reef like in other destinations.
What should I bring?
Bring water shoes, towels, sunscreen, and a waterproof camera or phone to capture the moments.
What about the roads?
The roads can be bumpy, especially when heading to some of the more rugged sites, so be prepared for some uneven terrain.
This Jeep Safari offers a well-rounded, flexible way to see Cozumel with the security of an all-inclusive package and a private guide. While some stops may feel touristy, the personalized approach and diverse sights make it a strong choice for travelers who want to explore at their own pace, with comfort and convenience.
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